Amateka ya Logos: Toyota

Kimwe nabandi bakora amamodoka menshi, Toyota ntabwo yatangiye gukora imodoka. Amateka yikirango cyabayapani yatangiriye hagati ya 20, igihe Sakichi Toyoda yatezimbere urukurikirane rwimashini zikoresha, zateye imbere mugihe.

Nyuma y'urupfu rwe, ikirango cyaretse uruganda rukora imyenda maze gitangira gukora ibinyabiziga bifite moteri (byatewe n'ibyakozwe ku mugabane wa kera) iryinyo n'umusumari, wari ushinzwe umuhungu we, Kiichiro Toyoda.

Mu 1936, isosiyete - yagurishije imodoka zayo mwizina ryumuryango Yamazaki (hamwe n'ikimenyetso hepfo ibumoso) - yatangije amarushanwa rusange yo gukora ikirangantego gishya. Mu byanditswe birenga ibihumbi 27, igishushanyo cyatoranijwe cyahindutse inyuguti eshatu z'Abayapani (hepfo, hagati) zahinduwe hamwe “ Toyota “. Ikirangantego cyahisemo guhindura "D" kuri "T" mwizina kuko, bitandukanye nizina ryumuryango, iyi yari ikeneye inkoni umunani gusa kugirango yandike - ihuye numubare wamahirwe wabayapani - kandi yari yoroshye muburyo bwa fonetike.

REBA NAWE: Imodoka ya mbere ya Toyota yari kopi!

Nyuma yumwaka, kandi hamwe na moderi yambere - Toyota AA - izenguruka mumihanda yUbuyapani, Toyota Motor Company yashinzwe.

Nko mu myaka ya za 1980, Toyota yatangiye kubona ko ikirango cyayo kidashimishije amasoko mpuzamahanga, bivuze ko ikirango cyakunze gukoresha izina "Toyota" aho gukoresha ibimenyetso gakondo. Nkuko bimeze, mu 1989 Toyota yazanye ikirangantego gishya, cyari kigizwe na perpendicular ebyiri, zuzuzanya na ova murwego runini. Buri shusho ya geometrike yakiriye imiterere nubunini butandukanye, bisa nubuhanzi bwa "brush" buva mumico yabayapani.

Ku ikubitiro, hatekerezwaga ko iki kimenyetso cyari impeta yimpeta idafite agaciro kamateka, yatowe na demokarasi ikirango kandi agaciro kayo kikagereranywa kuri buri wese. Nyuma hafashwe umwanzuro ko ova ebyiri za perpendicular imbere yimpeta nini zagereranyaga imitima ibiri - iy'abakiriya n’isosiyete - naho ova yo hanze igereranya “isi yakira Toyota”.

Ariko, ikirangantego cya Toyota gihishe ibisobanuro byumvikana kandi byumvikana. Nkuko mubibona mwishusho hejuru, buri nyuguti esheshatu zizina ryikirango zishushanyije muburyo bwikimenyetso. Vuba aha, ikirangantego cya Toyota cyafatwaga nikinyamakuru cyo mu Bwongereza cyitwa The Independent nkimwe mu "cyateguwe neza".

Urashaka kumenya byinshi kubirango byirango?

Kanda ku mazina y'ibirango bikurikira: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Hano kuri Razão Automóvel, uzahasanga «amateka ya logo» buri cyumweru.