Fiat Professional yatangiye gutangiza ibikorwa byayo byo kwamamaza, ariko ibyingenzi bisa nkaho ari ambasaderi mushya. ntakintu kirenze cyangwa kiri munsi Chuck Norris , umukinnyi, producer, inzobere mu buhanga bwintambara nintwari idatsindwa, umutware wikizunguruka.
Ubukangurambaga buzaba bukubiyemo ibitangazamakuru bitandukanye, kuva kuri TV, itangazamakuru rya digitale, radiyo n'ibyapa. Hazakorwa firime esheshatu, zerekana imiterere itandukanye ya Fiat Professional: Ducato, Talento, Fullback, Dobló na Fiorino.
Kuki guhitamo Chuck Norris birasobanutse neza. Ninde wundi ufite aura yo kudatsindwa no kutangirika kumurusha? Ibikorwa byayo by'ubutwari kuri ecran nini nini nini ihinduka nk'igitangaza cyerekana indangagaciro za Fiat Professional - kwiyemeza, gukomera, kwiringirwa no gukomera.
Ba Chuck cyangwa Be Pro
Tuzashobora kubona Chuck Norris murukurikirane rwibikorwa bikabije mubikorwa byakazi, muruhare rwintwari aho ntakintu kidashoboka. Ubutumwa buri inyuma yizi firime nuko nubwo tudafite imico itangaje ya Chuck Norris, dushobora kwishingikiriza kumico ya Fiat Professional moderi kugirango dukore umurimo uwo ariwo wose uriho.
Igitekerezo cyo kwiyamamaza ni “Be Chuck or be Pro”. Muyandi magambo, niba utari Chuck Norris ugomba kuba umuhanga wa Fiat, inzira ebyiri zonyine zishoboka kugirango ube umunyamwuga mubikorwa byawe.
Ubukangurambaga bushya bwakozwe na Filmmaster Productions bukorwa n’ikigo cya Leo Burnett, kandi kiyobowe na Markus Walter. Nta yandi mananiza, komeza videwo: