Kuva Salvador Fernandes Caetano yamenyesheje Toyota muri Porutugali mu myaka 50 ishize - uzi amakuru y'icyo gihe hano - Toyota imaze kumenyekana mu gihugu cyacu, ntabwo ari nk'imodoka gusa, ahubwo nk'ikimenyetso gifitanye isano n'ubugiraneza ndetse n'inshingano rusange.
Ihuriro ryimbitse kandi ridasubirwaho muri ADN ya Toyota
Muri iki gihe, abagiraneza n'inshingano mbonezamubano ni jargons isanzwe mu magambo, ariko mu myaka ya za 1960 ntabwo yari. Salvador Fernandes Caetano yamye ari umuntu w'iyerekwa, kandi uburyo yabonaga - ndetse no muri icyo gihe - uruhare rw'amasosiyete muri societe ni ikindi kirahure cy'iryo yerekwa.
Imwe muri izo ngero yatangiriye mu mpera za 1960. Toyota muri Porutugali ni imwe mu masosiyete ya mbere yashyize mu bikorwa politiki yo kugabana inyungu ku bakozi bayo.
Icyemezo gishobora gutangaza gusa abatazi amateka yikimenyetso muri Porutugali. Imwe mumpamvu zatumye Toyota iza muri Porutugali ifitanye isano rwose niyi mpungenge kubantu. Umubare wabantu nimiryango ikirango cyakoreshaga hamwe ninshingano zazanye nacyo, byatwaye ibitekerezo byuwashinze "amanywa n'ijoro".
Nibwo kwinjira mumashanyarazi, binyuze muri Toyota, byagaragaye nkimwe mubishobora gutandukanya ibikorwa byikigo.
Nibwo bwitange bukomeye kandi buvuye ku mutima ku baturage bwabonye Toyota muri Porutugali inkunga yari ikeneye kugira ngo dutsinde neza bimwe mu bihe bitoroshye mu mateka, haba muri Estado Novo ndetse na 25 Mata.
Ubumwe, kwizerana no kwiyemeza. Kuri aya mahame niho umubano wa Toyota na societe washinzwe kuva mbere.
Ariko Toyota ihuza societe ntabwo yigeze igarukira mubikorwa byubucuruzi byonyine. Kuva mu bukangurambaga bugamije gukusanya inkunga, binyuze mu gushiraho ikigo cyigisha imyuga, Toyota yamye igira uruhare rugaragara muri societe irenze imodoka. Nibwo Toyota muri Porutugali tugiye kuvumbura mumirongo ikurikira.
umuhamagaro mugihe kizaza
Salvador Fernandes Caetano yigeze kuvuga ati: "uyumunsi nkuko ejo, umuhamagaro wacu ukomeje kuba Kazoza". Niyo mwuka niho ikirango kimaze imyaka 50 gihura nacyo muri Porutugali.
Ntabwo ari ukugurisha imodoka gusa. Umusaruro n'amahugurwa ni inkingi ya Toyota muri Porutugali.
Imwe mumpamvu Toyota itera ishema muri Porutugali ni ikigo cyigisha imyuga cya Salvador Caetano. Hamwe n’ibigo bitandatu mu gihugu hose kandi bigatanga amasomo ajyanye n’imodoka, nka mechatronics cyangwa gushushanya, iki kigo kimaze kubona urubyiruko rusaga 3.500 kuva 1983.
Imibare yerekana, isumba byose igaragaza umusanzu mugushinga ejo hazaza h'igihugu kandi ikarenga inyungu z'isosiyete.
Salvador Fernandes CaetanoNiba nta bakozi, kora.
Nguko uko Salvador Fernandes Caetano, hamwe nubuyobozi yari asanzwe azwiho, yashubije umuyobozi ushinzwe abakozi muri sosiyete bitewe no kubura abanyamwuga babishoboye mubikorwa bitandukanye.
Toyota Solidarity
Kuva uruganda rwa Toyota rwashyirwa muri Ovar mu 1971 - uruganda rwa mbere rw’Abayapani mu Burayi - ibikorwa byinshi bya Toyota byari bigamije gutera inkunga ibigo by’imibereho, binyuze mu gutanga imodoka.
Toyota Hiace
Ibihe byingenzi kubirango byagarutsweho mu myaka ya za 70. Mu 2007 hashyizweho gahunda ya "Toyota Solidária", ikusanya inkunga, binyuze mu kugurisha ibicuruzwa nyuma yo kugurisha, kugirango ibone kandi itange imodoka kubigo nkibi. nka Ligue ya Porutugali Kurwanya Kanseri na ACREDITAR, umusingi ufasha abana barwaye kanseri n'imiryango yabo.
HAMWE N'ABATURAGE
Imwe mu nkunga zingirakamaro zitangwa na Toyota kubaturage ni ukubona imodoka zo gutwara abakoresha mubigo byigenga byimibereho - IPSS. Kuva mu 2006, amamodoka arenga ijana ya Hiace na Proace yagejejwe ku bigo amagana.
Kuramba burigihe
Imwe muri Toyota izwi cyane ni “Toyota imwe, Igiti kimwe”. Kuri buri Toyota nshya yagurishijwe muri Porutugali, ikirango cyiyemeje gutera igiti kizakoreshwa mu gutera amashyamba yibasiwe n’umuriro.
Kuva mu 2005, iki gikorwa cyateye ibiti birenga ibihumbi 130 mugace ka Porutugali na Madeira.
Kandi nkuko kuramba ari inkingi yibanze ya Toyota, ikirango gifatanije na QUERCUS mumwaka wa 2006 mumushinga "New Energies in Motion".
Imbere ya Plug-in irangwa na optique ikarishye hamwe nibisanzwe.
Ubukangurambaga bushya bwo kumenyekanisha ibidukikije bukubiyemo amashuri yo mu cyiciro cya 3 n'amashuri yisumbuye mu gihugu. Aboard Toyota Prius, ibiganiro byinshi byateguwe ku ngingo zo kuzigama ingufu, ingufu zishobora kubaho no kugenda neza.
Inkuru irakomeza…
Vuba aha, Toyota Caetano Porutugali yashyizeho ubufatanye na komite olempike ya Porutugali, bityo ifasha abakinnyi ba olempike na paralympique, kugeza imikino olempike ya 2020.
Muri ubwo bufatanye, Toyota, usibye kuba imodoka yemewe ya Komite, yiyemeje guteza imbere ibicuruzwa bigenda byoroha hamwe n’ibisubizo byihariye byo gukora siporo itandukanye, ndetse n’ibikorwa bitandukanye by’imibereho mu bijyanye na siporo.
Ijambo ryambere ryamamaza ryari "Toyota irahari kugirango igumeho", ariko ikirango cyakoze ibirenze ibyo.
Kugera kuri zeru
Bimwe mubikorwa byimibereho byasobanuwe ni bimwe mubikorwa bya Toyota kwisi yose ku byuka bihumanya ikirere: Zeru. Politiki igamije kurengera ibidukikije n’ibidukikije mu kugabanya imyanda no kugabanya ibyuka bihumanya ikirere.
Imbaraga zavuye mu bucuruzi bw’imodoka ya mbere y’ibicuruzwa biva mu bwoko bwa Toyota Prius (mu 1997) bikarangirira kuri Toyota Mirai, icyitegererezo gikoreshwa na hydrogen, gisohora imyuka y’amazi gusa. Kimwe na Prius, Mirai nayo ni umupayiniya, kuba imodoka ya mbere ikora hydrogène ikoreshwa na moteri.
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