Wari uzi ko Porutugali ari rimwe mu masoko akomeye yo kwagura Toyota ku mugabane w’Uburayi? Kandi wari uzi ko uruganda rwa mbere rwibicuruzwa i Burayi ari Igiporutugali? Ibyo ni byinshi muriyi ngingo.
Tuzumva ubuhamya bwabakiriya, gutwara imodoka zipiganwa, ibyamamare bya marike hamwe na moderi zigezweho, mugice cyibirometero ibihumbi mugihugu hose.
Inkuru yatangiye mu 1968, hasinywe amasezerano yo gutumiza Toyota muri Portugal na Salvador Caetano. Ikirango (Toyota) hamwe nisosiyete (Salvador Caetano) amazina yabo mugihugu cyacu ntaho ataniye.
Icyitegererezo cyiza cyane
Muri iyi myaka 50, moderi nyinshi zaranze amateka ya Toyota muri Porutugali. Bimwe muri byo ndetse byakorewe mu gihugu cyacu.Tekereza ibyo tugiye gutangiriraho…
Toyota Corolla
Ntabwo dushobora gutangira urutonde hamwe nubundi buryo. Toyota Corolla ni imwe mu ngero zikomeye mu nganda z’imodoka kandi ni imwe mu bagize umuryango wagurishijwe cyane mu mateka.
Yatangiye gukorerwa muri Porutugali mu 1971 kandi kuva icyo gihe yagiye ihora mumihanda yacu. Kwizerwa, guhumurizwa n'umutekano ni inyito eshatu duhuza byoroshye nimwe murugero rwingenzi mumateka ya Toyota.
Toyota Hilux
Amateka ya Toyota mumyaka 50 muri Porutugali ntabwo yakozwe gusa nabagenzi. Igabana ryibinyabiziga byoroheje byahoze bifite akamaro kanini kuri Toyota.
Toyota Hilux ni urugero rwiza. Ikamyo yo mu bwoko bwa makamyo yo hagati yagereranijwe n'imbaraga, ubushobozi bwo gutwara imizigo no kwizerwa muri buri soko. Icyitegererezo cyanakorewe muri Porutugali.
Toyota Hiace
Mbere yo kugaragara kuri minivans, Toyota Hiace yari imwe mu ngero zatoranijwe n'imiryango n'amasosiyete yo muri Porutugali yo gutwara abantu n'ibicuruzwa.
Mu gihugu cyacu, umusaruro wa Toyota Hiace watangiye mu 1978. Ni imwe mu ngero zafashaga Toyota kugira imigabane 22% ku isoko ry’ibinyabiziga by’ubucuruzi mu 1981.
Toyota Dyna
Kuruhande rwa Corolla na Corona, Toyota Dyna yari imwe mu moderi eshatu zo gutangiza umurongo w’ibicuruzwa ku ruganda rwa Toyota muri Ovar mu 1971.
Wari uzi ko muri 1971, uruganda rwa Ovar arirwo ruganda rugezweho kandi ruteye imbere mugihugu? Ndetse nibindi byingenzi byagezweho niba tuzirikana ko Salvador Fernandes Caetano, ashinzwe Toyota yo muri Porutugali, yateguye, yubaka kandi itangiza uruganda mumezi 9 gusa.
Toyota Starlet
Kugera kwa Toyota Starlet i Burayi mu 1978 ni urugero rwiza rwo "kuhagera, kubona no gutsinda". Kugeza mu 1998, igihe yasimburwaga na Yaris, Starlet nto yahoraga ihari muburyo bwizewe kandi bukundwa nabanyaburayi.
Nuburyo bugaragara inyuma, Starlet yatanze umwanya mwiza wimbere hamwe nuburyo busanzwe bwubwubatsi Toyota yamye imenyereye abakiriya bayo.
Toyota Carina E.
Toyota Carina yatangijwe mu 1970, yasanze imvugo yayo yanyuma mu gisekuru cya 7, yatangijwe mu 1992.
Usibye igishushanyo n'umwanya w'imbere, Carina E yagaragaye kurutonde rwibikoresho yatanze. Mu gihugu cyacu, hari nigikombe kimwe cyihuta kimwe, ku nkunga ya Toyota, yari ifite Toyota Carina E nkumukinnyi nyamukuru.
Toyota Celica
Muri iyi myaka 50 ya Toyota muri Porutugali, nta gushidikanya ko Toyota Celica yari imodoka ya siporo y’Abayapani yitwaye neza cyane, ntabwo yatsindiye mu mihanda gusa ahubwo no ku myigaragambyo.
Abashoferi nka Juha Kankkunen, Carlos Sainz, no muri Porutugali, Rui Madeira, watsinze Rally de Portugal mu 1996, ku ruziga rwa Celica wo mu ikipe ya Grifone yo mu Butaliyani, yaranze amateka y'iyi moderi.
Toyota Rav4
Mu mateka yarwo, Toyota yagiye iteganya inshuro nyinshi isoko ryimodoka.
Mu 1994, Toyota RAV4 yageze ku isoko, mu bice byinshi by'igice cya SUV - uyu munsi, nyuma yimyaka 24, ni kimwe mu bice byiyongera cyane ku isi.
Mbere yo kugaragara kwa Toyota RAV4, umuntu wese washakaga imodoka ifite ubushobozi bwo kumuhanda yagombaga guhitamo jip "isukuye kandi ikomeye", hamwe n'imbogamizi zose zazananye nayo (guhumurizwa, gukoresha cyane, nibindi).
Toyota RAV4 niyo moderi yambere yo guhuza, muburyo bumwe, ubushobozi bwa jeep kugirango butere imbere, impinduramatwara yimodoka hamwe nibyiza bya salo. Inzira yo gutsinda ikomeza kwera imbuto.
Toyota Land Cruiser
Kuruhande rwa Toyota Corolla, Land Cruiser nubundi buryo butandukanijwe mumateka yikimenyetso. Ukuri kwinshi "kwera kandi gukomeye", hamwe nakazi hamwe na verisiyo nziza, yagenewe ubwoko bwose bwo gukoresha.
Toyota Prius
Mu 1997, Toyota yatunguye inganda zose itangaza ko Toyota Prius yatangijwe: uruganda rukora amamodoka rwa mbere rukora ibicuruzwa byinshi.
Uyu munsi, ibirango byose birahitamo amashanyarazi, ariko Toyota niyo marike yambere yimukiye muriyo nzira. Mu Burayi, byabaye ngombwa ko dutegereza kugeza mu 1999 kugira ngo tumenye ubu buryo, bwahuzaga ibyo kurya bike hamwe n’ibyuka bihumanya neza.
Intambwe yambere yatewe kuri Toyota tuzi uyumunsi.
Toyota muri Porutugali nyuma yimyaka 50
Imyaka 50 irashize, Toyota yashyize ahagaragara iyamamaza ryayo rya mbere muri Porutugali, aho washoboraga gusoma "Toyota iri hano kuguma". Salvador Fernandes Caetano yari afite ukuri. Toyota yarabikoze.
Uyu munsi, ikirango cyabayapani gitanga ubwoko butandukanye bwikitegererezo kumasoko yigihugu, guhera kuri Aygo itandukanye kandi bikarangira Avensis imenyerewe, tutibagiwe na SUV yuzuye ifite muri C-HR kwerekana ikoranabuhanga ryose hamwe nubushakashatsi ibyo Toyota ifite ibyo itanga, hamwe na RAV4, imwe mubintu bigurishwa cyane mugice cyisi.
Niba muri 1997 amashanyarazi yimodoka yasaga nkaho ari kure, uyumunsi nukuri. Kandi Toyota nimwe mubirango bitanga urugero runini rwamashanyarazi.
Toyota Yaris niyo moderi yambere mugice cyayo itanga ubu buhanga.
Menya urutonde rwose rwa Toyota muri Porutugali:
Toyota Aygo
Ariko kubera ko umutekano, hamwe nibidukikije, nubundi buryo bwibanze bwikirango, biracyari muri 2018, imodoka zose za Toyota zizaba zifite ibikoresho byumutekano bya Toyota Safety Sense.
Toyota Portugal nimero
Muri Porutugali, Toyota yagurishije imodoka zirenga ibihumbi 618 kandi kuri ubu ifite urutonde rwa moderi 16, muri zo 8 zifite tekinoroji ya “Full Hybrid”.
Muri 2017, ikirango cya Toyota cyarangije umwaka umugabane wa 3.9% uhwanye na 10.397, wiyongereyeho 5.4% ugereranije numwaka ushize. Guhuriza hamwe umwanya wubuyobozi mu gukwirakwiza amashanyarazi, ikirango cyageze ku ntera igaragara mu kugurisha ibinyabiziga bivangavanze muri Porutugali (ibice 3 797), byiyongereyeho 74.5% ugereranije na 2016 (2 176).
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