Amateka ya Logos: Audi

Anonim

Tugarutse ku mpera z'ikinyejana cya 19, icyiciro cyo kwihangira imirimo ikomeye mu Burayi, isosiyete nto y'imodoka yashinzwe n'umucuruzi August Horch, A. Horch & Cie, yavukiye mu Budage. Nyuma yo kutumvikana nabanyamuryango, Horch yahisemo kureka umushinga no gushinga indi sosiyete ifite izina rimwe; ariko, amategeko yamubujije gukoresha amazina asa.

Kwinangira muri kamere, Kanama Horch yashakaga gushyira igitekerezo cye imbere kandi igisubizo cyari uguhindura izina rye mu kilatini - “horch” bisobanura “kumva” mu kidage, naryo ryitwa “audi” mu kilatini. Byagaragaye nkibi: Audi Automobilwerke GmbH Zwickau.

Nyuma, mu 1932, kubera ko isi ari nto kandi izengurutse, Audi yinjiye muri sosiyete ya mbere ya Horch. Turasigarana rero ubufatanye hagati ya Audi na Horch, bwahujwe nandi masosiyete abiri yo mumirenge: DKW (Dampf-Kraft-Wagen) na Wanderer. Igisubizo cyabaye ishingwa rya Auto Union, ikirangantego cyarwo kigizwe nimpeta enye zihagarariye buri kigo, nkuko mubibona mumashusho hepfo.

ikirango-audi-ubwihindurize

Nyuma yo gushinga Auto Union, ikibazo cyababaje Kanama Horch nicyo cyashobokaga kunanirwa guhuza abakora amamodoka ane bafite intego zisa. Igisubizo kwari ugushira buri kirango gukora mubice bitandukanye, bityo tukirinda guhangana hagati yabo. Horch yafashe ibinyabiziga byo hejuru, DKW abantu bato bo mumijyi na moto, Wanderer ibinyabiziga binini na Audi byerekana urugero rwinshi.

Intambara ya Kabiri y'Isi Yose irangiye no gutandukanya akarere k'Ubudage, imodoka zihenze zahaye imodoka za gisirikare, bituma habaho ivugurura ry’imodoka. Mu 1957, Daimler-Benz yaguze 87% by'isosiyete, hanyuma hashize imyaka mike, Volkswagen Group itaguze uruganda rwa Ingolstadt gusa ahubwo yanabonye uburenganzira bwo kwamamaza ku modoka za Auto Union.

Mu 1969, isosiyete ya NSU yaje gukina yinjira muri Auto Union, ibona Audi yagaragaye bwa mbere nyuma yintambara nkikimenyetso cyigenga. Ariko mu 1985 ni bwo izina rya Audi AG ryakoreshejwe ku mugaragaro kandi riherekejwe n'ikirangantego cy'amateka ku mpeta, kugeza na n'ubu ntigihinduka.

Ibisigaye ni amateka. Intsinzi muri motorsport (igiterane, umuvuduko no kwihangana), gutangiza tekinoroji yubukorikori mu nganda (uzi aho Diesel ikomeye cyane muri iki gihe ituye? Hano), hamwe nimwe mubirango byavuzwe cyane mugice cya premium.

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Kanda ku mazina y'ibirango bikurikira: BMW, Rolls-Royce, Alfa Romeo, Peugeot, Toyota, Mercedes-Benz, Volvo. Kuri Razão Automóvel a «inkuru ya logo» buri cyumweru.

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