Ibi byemejwe byaje mu kiganiro cyatanzwe na Kia Motors Europe COO, Emilio Herrera, kuri Blog y’imodoka yo muri Koreya, maze yemeza ibyo twari dusanzwe dukeka: yaba Kia Seltos (SUV nshya y’ikirango cya Koreya yepfo) hamwe nuwasimbuye Optima ( aka Kia K5) ntabwo azagurishwa hano.
Ku byerekeye uzasimbura Optima, Herrera yavuze bike, agira ati: "muri iki gihe ntabwo dufite gahunda zacu zo gushyira ahagaragara Kia K5 / Optima mu Burayi". Ariko, umuntu akeneye kureba gusa imibare yagurishijwe kuri sedan i Burayi kugirango abone impamvu zishoboka zitera iki cyemezo.
Dukurikije imibare yatanzwe na JATO Dynamics, imidugudu itwara abagenzi hagati (muriyo harimo sedan nka Optima) yagurishijwe 6.2% gusa yo kugurisha mumezi 10 yambere ya 2019. Ibi mugihe SUV zingana na 40.1% byabakiriya bikunda.
Azwi kandi nka Kia K5, uyu niwe uzasimbura Optima y'ubu.
Noneho, ukurikije igabanuka ry’igurisha rya sedan ku isoko ry’iburayi, ntabwo bitangaje icyemezo cya Kia, byibura kuri ubu, cyo kugurisha Optima nshya hirya no hino. Dukurikije iki cyemezo, uruhare rwa Kia "rusanzwe" rwubuyobozi bwa Kia kumugabane wu Burayi rwashinzwe gusa na Stinger.
Indi Kia SUV i Burayi? uko bigaragara
Naho Kia Seltos, izindi moderi ziva mu kirango cya Koreya y'Epfo zitazaza mu Burayi, Herrara yibukije ko ibyo “bitigeze bitezwa imbere ku isoko ry'Uburayi”.
Iyandikishe mu kanyamakuru kacu
Kuri ibi, umuyobozi wa Kia yongeyeho ko, nubwo Seltos nshya igenda neza muri Amerika, kuba Kia yatsinze neza i Burayi hamwe na Sportage na Sorento bivuze ko nta mpamvu yo kuzana Seltos kumugabane wa Kera.
Bishyizwe munsi ya Sportage, Kia Seltos ifata SUV isanzwe.
Kubwibyo, icyitegererezo gishyizwe hagati yubugingo (hano kiboneka gusa nkamashanyarazi kandi mwizina rya e-Soul) na Sportage ntabwo bizahuza na Kia murwego rwo hejuru rwerekana imiterere Sorento nayo irimo., XCeed na Amabuye.