Mu magambo yavuzwe na Sérgio Godinho mu ndirimbo “O Primeiro Dia”, muri uyu mwaka imurikagurisha ry’imodoka ryabereye i Frankfurt, rishobora gusobanurwa nk '“umunsi wa mbere w'ubuzima bwa Volkswagen”.
Reka turebe: usibye kuba twarahishuyeyo icyo isobanura nkimwe mubintu bitatu byingenzi mumateka yarwo (yego, Volkswagen ishyira ID.3 kurwego rumwe rukomeye na Beetle na Golf), ikirango cyubudage cyemeje kwereka isi i Frankfurt ikirangantego cyayo nishusho yayo nshya.
Ariko reka tujye mubice. Ikirangantego gishya gikurikiza icyerekezo kigezweho (kandi kimaze kwemerwa na Lotus) no gutererana imiterere ya 3D, ikubiyemo uburyo bworoshye (kandi bukoreshwa na digitale) 2D, hamwe numurongo mwiza. Naho ahasigaye, inyuguti “V” na “W” zikomeje kugaragara mu bimenyetso, ariko “W” ntigikora ku nsi y'uruziga aho bahurira.
Usibye isura nshya, ikirangantego cya Volkswagen kizanakoresha igishushanyo mbonera cyamabara (hiyongereyeho ubururu n'umweru gakondo), ndetse birashobora no gufata andi mabara. Hanyuma, ikirango cya Wolfsburg nacyo cyafashe icyemezo cyo gukora ikirangantego cyamajwi no gusimbuza ijwi ryumugabo risanzwe ryumvikana mumatangazo yaryo nijwi ryumugore.
Impamvu zitera impinduka
Imbuto z'imirimo ya Klaus Bischoff, umutwe wa Volkswagen, iyi mpinduka yo kureba iganisha kuri gusimbuza ibirango bigera ku 70.000 mubucuruzi burenga 10,000 hamwe no gushiraho ibicuruzwa mubihugu 154, nk'igice cyuzuye cyiswe "New Volkswagen".
Iyandikishe mu kanyamakuru kacu
Iki gitekerezo gikora hafi y "isi nshya ya Volkswagen", aho digitisation hamwe noguhuza bituma bishoboka kuyobora neza itumanaho ryikirango kubakiriya. Nk’uko byatangajwe na Jurgen Stackmann, Umuyobozi ushinzwe kugurisha Volkswagen, yagize ati: "rebranding yuzuye ni ingaruka zumvikana zo guhindura ingamba", niba wibuka, byatumye MEB ivuka.
Nk’uko byatangajwe na Jochen Sengpiehl, umuyobozi ushinzwe kwamamaza muri Volkswagen, ati: "intego iri imbere ntabwo izaba iyo kwerekana isi nziza yo kwamamaza (…) dushaka kurushaho kuba abantu no kuba animasiyo, tugahitamo byinshi kubakiriya no kuvuga inkuru zukuri".
Jurgen Stackmann, Umuyobozi ushinzwe kugurisha Volkswagen"Ikirangantego kirimo guhinduka mu gihe kizaza kidafite aho kibogamiye. Ubu ni cyo gihe gikwiye cyo kwerekana imyifatire mishya y'ibicuruzwa byacu ku isi."
Hamwe nimyumvire ya "New Volkswagen", ikirango kizahitamo kwerekana amabara menshi kuruta uko twabonye kugeza ubu, kandi gukoresha urumuri (ndetse no kumurika ikirango) bizaba igice cyingenzi. Ibi byose kugirango ushikirize ubutinyutsi, umuto kandi ushimishije kubakiriya.