“Kuri njye, ibintu bibiri ni ukuri: premium ni gihamya. Kandi Itsinda rya BMW ni gihamya y'ejo hazaza. ” Nuburyo Harald Krüger, umuyobozi mukuru wa BMW, atangira itangazo ryerekeye ejo hazaza h’itsinda ry’Abadage, ririmo BMW, Mini na Rolls-Royce.
Twari tumaze kuvuga kuri BMW flurry bikaba biteganijwe ko bizagera mu myaka iri imbere, muri moderi zose hamwe 40, hagati yisubiramo na moderi nshya - inzira yatangiranye na Series 5 iriho. Kuva icyo gihe, BMW imaze kuvugurura 1 Series, 2 Series Coupé na Cabrio, 4 Urukurikirane na i3 - byungutse byinshi, i3s. Yatangije kandi Gran Turismo nshya 6, X3 nshya, kandi bidatinze X2 izongerwa murwego.
Mini yabonye Umunyamerika mushya ageze, harimo verisiyo ya PHEV, kandi yamaze gutegurwa binyuze mumitekerereze ya Mini 100%. Hagati aho, Rolls-Royce yamaze kwerekana ibendera ryayo rishya, Phantom VIII, izahagera mu ntangiriro z'umwaka utaha. Ndetse no kumuziga ibiri, BMW Motorrad, hagati yishya kandi ivuguruye, imaze kwerekana moderi 14.
Icyiciro cya II muri 2018
Umwaka utaha nibwo icyiciro cya II cyibitero byitsinda ryabadage, aho tuzabona ubwitange bukomeye bwo kwinezeza. Uku kwiyemeza mu byiciro byo hejuru bifite ishingiro gukenera kugarura ndetse no kongera inyungu zitsinda no kongera inyungu, bizafasha gutera inkunga iterambere ryikoranabuhanga rishya. Mubisanzwe, amashanyarazi murwego no kongeramo amashanyarazi mashya 100%, kimwe no gutwara ibinyabiziga.Muri 2018 niho tuzahura na Rolls-Royce Phantom VIII yavuzwe haruguru, BMW i8 Roadster, 8 Series na M8 na X7. Ku nziga ebyiri, iyi beto ku bice byo hejuru irashobora kugaragara mugutangiza K1600 Grand America
Gukomeza gutega kuri SUV
Ntabwo byanze bikunze, kugirango dukure, SUV ni ngombwa muriyi minsi. Ntabwo ari uko BMW idakwiye - “Xs” igereranya kimwe cya gatatu cy’igurisha, kandi imodoka zirenga miliyoni 5.5, cyangwa SAV (Imikino Yimodoka) mu rurimi rw’ikirango, zagurishijwe kuva yatangizwa “X” ya mbere mu 1999 , X5.
Nkuko twigeze kubivuga, X2 na X7 bigera muri 2018, X3 nshya izaba imaze kugaragara kumasoko yose, kandi X4 nshya nayo ntabwo iri kure kumenyekana.
Imodoka cumi na zibiri muri 2025
BMW yari umwe mu bambere mu kumenyekanisha ibinyabiziga bikoresha amashanyarazi kandi igice kinini cyacyo gifite amashanyarazi (plug-in hybrid). Dukurikije amakuru y’ikirango, kuri ubu BMW zigera ku 200.000 zifite amashanyarazi azenguruka mu mihanda, 90.000 muri zo ni BMW i3.
Nubwo imodoka zishimishije nka i3 na i8, ubwubatsi bwazo kandi buhenze - karuboni ya fibre karubone ihagaze kuri chasisi ya aluminium - yategetse impinduka muri gahunda yo kuzamura inyungu. Mubyukuri ibyaribyo byose bizaza 100% byamashanyarazi bizava mubikorwa bibiri byingenzi bikoreshwa mumatsinda: UKL kubinyabiziga bigendesha imbere, na CLAR kubintu byerekana inyuma.
Ariko, turacyategereje kugeza 2021 kugirango tubone icyitegererezo gikurikira cya "i". Muri uyu mwaka niho tuzamenya icyo bita iNext, usibye kuba amashanyarazi, izashora imari mu gutwara ibinyabiziga.
Ariko hateganijwe izindi moderi 11 zamashanyarazi 100% kugeza 2025, zuzuzanya nogutangiza amashanyarazi 14 mashya. Iya mbere izamenyekana mbere ya iNext kandi ni verisiyo yo gukora ya Mini Electric Concept igera muri 2019.
Muri 2020 bizaba impinduka ya iX3, amashanyarazi 100% ya X3. Twabibutsa ko BMW iherutse kubona uburenganzira bwihariye kuri iX1 kugeza iX9, bityo rero bikaba byitezwe ko imodoka nyinshi zamashanyarazi ziri munzira.
Mubyitegererezo byateganijwe, tegereza uzasimbura i3, i8 hamwe nuburyo bwo gukora igitekerezo i Vision Dynamics, cyerekanwe kumurikagurisha ryanyuma rya Frankfurt, rishobora kuba umusimbura wa 4 Series Gran Coupé.
40 Yigenga ya BMW 7 Series mu mpera zuyu mwaka
Ku bwa Harald Krüger, gutwara ibinyabiziga ni kimwe na premium n'umutekano. Kurenza amashanyarazi, gutwara byigenga bizaba ibintu byukuri bibangamira inganda zimodoka. Kandi BMW irashaka kuba ku isonga.
Kugeza ubu hari umubare wa BMW nyinshi hamwe na sisitemu zikoresha igice. Biteganijwe ko mumyaka iri imbere bazagurwa kugeza murwego rwose. Ariko bizaba igihe gito mbere yuko tugera aho dufite ibinyabiziga byigenga byuzuye. BMW imaze kugira imodoka zipima kwisi yose, aho izongerwamo amato 40 ya BMW 7 Series, azakwirakwizwa i Munich, muri leta ya Californiya na Isiraheli.