Tugarutse kuri 2001, YouTube yari itaravumburwa - ikintu cyaba gusa muri 2005. Ntabwo twibuka niba imvugo 'yagiye ahagaragara' yari isanzwe ikoreshwa icyo gihe, ariko ikizwi ni uko urukurikirane rwa firime ngufi. Kuva BMW 'The Hire' byari.
Uruhererekane rwa firime umunani ngufi - iminota 9-10 z'uburebure - yakozwe mu 2001 na 2002, ikorerwa kuri interineti, igamije gukura guturika icyo gihe. Filime nshya n'icyenda yakorwa muri 2016.
BMW yahuje abayobozi bo mu rwego rwo hejuru muri firime zayo ngufi: kuva Ang Lee kugeza Guy Ritchie, binyuze kuri John Frankenheimer, Tony Scott, Alejandro González Iñárritu na John Woo.
Nubwo ibibanza bitandukanye nuburyo butandukanye, firime zose zari zihuriyemo imico izwi gusa nka 'Umushoferi', yakinnye na Clive Owen, wahawe akazi ko gutwara abantu, byanze bikunze buri gihe inyuma yimodoka ya BMW.
Iyandikishe mu kanyamakuru kacu
Hoba hari déjà vu muriyi mpaka? Ingaruka za firime za BMW 'The Hire' zari zikomeye, ziba isoko yintangarugero kubandi, bituma havuka firime nka (saga isanzwe) 'The Transporter', byemejwe na Luc Besson, umuyobozi wabo. Ibindi bicuruzwa byakurikije urugero rwa BMW - Mercedes-Benz, Nissan na Ford - kandi bakora na firime zabo ngufi, nabo bahuza amazina manini muri sinema.
Noneho, nyuma yimyaka 20 nyuma yisohoka rya firime yambere murukurikirane, 'Ambush', urashobora kureba firime zose icyenda za BMW "The Hire" mubwiza bwa 4K, ubikesha umuyoboro wa YouTube SecondWind.
Muri firime zose, 'Inyenyeri', iyobowe na Guy Ritchie, niyo yagenze neza cyane, twabigaragaje. Nibyo bibaho iyo winjiye muri BMW M5 E39, Madonna muruhare rwicyamamare kidashimishije, no kwirukana. Ntidushobora kubura gusaba ko ureba urukurikirane rwa firime zose… Birakwiye.
Ikipe ya Razão Automóvel izakomeza kumurongo, amasaha 24 kumunsi, mugihe cya COVID-19. Kurikiza ibyifuzo byubuyobozi bukuru bwubuzima, irinde ingendo zidakenewe. Twese hamwe tuzashobora gutsinda iki cyiciro kitoroshye.