Amakuru afite imyumvire runaka ya déjà vu. Herbert Diess, umuyobozi mukuru witsinda rya Volkswagen, ni igitekerezo cyubu ICYICARO , ntagushidikanya kunyura mubihe byiza bye byimiterere, afite icyo bisaba kugirango duhatane i Burayi na Alfa Romeo.
Kubibuka, ntabwo aribwo bwa mbere amagambo yavuzwe nabashinzwe itsinda rya Volkswagen yerekeza ku kuzamura ikirango cya Espagne ku kirango cy’Ubutaliyani - ubu itsinda ry’Abadage ntikigaragara nkushaka kugura. Mubyukuri, bisa nkaho ari kopi-paste yijambo hashize imyaka 20.
Icyesipanyoli “Alfa Romeo”
Muri kiriya gihe, Ushoborabyose Ferdinand Piech yifuzaga guhindura SEAT muri Alfa Romeo yo mu itsinda ry’Abadage, urebye inkomoko y’ikilatini hamwe n’umwuka wa “caliente” w’ikirango cya Esipanye. Ninimpamvu yamuteye "gutandukana", mu 1998, Walter da Silva wo muri Alfa Romeo - waduhaye ibishushanyo mbonera nka 156 na 147 -, atangiza impinduramatwara igaragara kuri SEAT, yatangiranye nigitekerezo cya Salsa, muri 2000.
Mubyukuri, hari urukurikirane rw'ibitekerezo byerekanaga iki cyifuzo cyo kuzamura SEAT kuri Alfa Romeo. SEAT Bolero, muri 1998, yaba ihwanye na salo ya siporo; yerekanye ibyifuzo bibiri kumodoka ya siporo, umuhanda wa Formula (1999) na Tango (2001); kandi bizasozwa no kwerekana Cupra GT (2003), aho imodoka yo guhatanira izava ikaza kwitabira shampiyona ya Espagne GT.
Ihanagura ibirindiro:
ICYICARO Bolero 330 BT, 1998
Ariko, ntanimwe murimwe mishinga yigeze itangiza ibinyabiziga bitanga umusaruro byiyambaje "auto emocion" byunganirwa na SEAT muri kiriya gihe. Ahubwo, twabonye MPV Altea, Toledo idasobanutse yakomotseho, na re-badge Exeo, nyuma yimyaka.
Nyuma yimyaka 20
Amagambo ya Herbert Diess, nyuma yimyaka 20, yavuzwe mugihe cyo kwerekana ibisubizo byigihembwe cya kabiri cyitsinda, byumvikana neza:
Nyamwasa, siporo, yifuzwa, amarangamutima - niko tugiye gushyira intebe hejuru gato. Uyu munsi, SEAT ifite a kuvanga ibicuruzwa byiza cyane mumyaka mike ishize kandi bifite abakiriya bato mumatsinda yose. Nizera ko iki kirango gifite amahirwe menshi.
Diess yerekana icyifuzo. Mu Burayi, nk'uko Diess abivuga, SEAT ubu ifite urwego rwo hejuru rwo kumenyekana kurenza Alfa Romeo murwego ruto : “Ku bantu bo mu kigero cyacu, ni ikimenyetso cyiza, ariko uko nibuka, Alfa yagiye igabanuka. Baza umuntu ufite imyaka 25-35 kubyerekeye Alpha, barazimira, ntibazi icyo Alpha aricyo. ”
Iri jambo rije nyuma yo kuvugurura byatangijwe na Diess mu itsinda ry’Abadage, aho ibirango bya Volkswagen, Skoda na SEAT byashyizwe mu gice cy’ubucuruzi bw’ibicuruzwa. Kugirango bagabanye amarushanwa yimbere, bazagira imyanya itandukanye, hamwe na Volkswagen kumutwe, Skoda nkigitekerezo cyoroshye kandi SEAT nkibisubizo bya siporo byombi.
Ingaruka ya Luca de Meo?
Luca de Meo nubu umuyobozi mukuru wa SEAT kandi, ntitukibagirwe, yayoboye Alfa Romeo imyaka ibiri, kugirango abashe kuba umuntu mwiza kubikorwa nkibi. Kuva yatangira kuyobora ikirango cya Espagne, cyashoboye kugisubiza inyungu, kongeramo SUV ebyiri murwego - hamwe na gatatu munzira -; kandi, icy'ingenzi, yazamuye iryo dini CUPRA imiterere yikimenyetso, igipimo gisobanutse kigamije abakunzi.
Ikibazo kiracyari nkuko byari bimeze mumyaka 20 ishize. Ntabwo aribyo byifuzo byinshi? Nubwo ingorane zizwi, Alfa Romeo, kunshuro yambere mumyaka myinshi, afite urufatiro rukwiye rwo gushaka umwanya uhwanye nicyo wari ufite mubindi bihe byamateka yarwo. Turimo kwibonera kugaruka kwimodoka yinyuma yibirango, no gushyira ahagaragara ibicuruzwa bishobora guhuza ibidage byerekanwe mumirenge. Bite ho kuri verisiyo ya Quadrifoglio? Turi abafana: