Nhau huru mumazuva achangopfuura yanga iri runyerekupe rwekuti Apple iri kufunga kugadzira mota. Ndinotaura makuhwa nekuti hazvina kusimbiswa. Asi dzaive nhau dzakakosha zvekuti dzakanyura zvachose izvo zvisati zvaburitswa zvakatanga kuziviswa kuGeneva Motor Show.
Zvagara zvichizivikanwa kuti Steve Jobs aida kuti zvigadzirwa zveApple zvigadzire ecosystem yaizoita kuti vashandisi vawedzere kutsamira pane zvigadzirwa zvavo.
Kunyangwe runyerekupe rwusina kusimbiswa, pane zvinhu zvitatu zvakakosha zvakaita kuti zvibude:
1. Apple ine boka rinoshanda pakugadzira chero chinhu chine chekuita neindasitiri yemotokari. Iko kune mamwe makambani uko brand yakapihwa kondirakiti uye kune zita rekodhi reiyi chirongwa chinogoneka: Titan. Kusaina kwakasimba kunosanganisira aimbove mutevedzeri wemutungamiri weFord Steve Zadesky kana aimbove Mercedes-Benz Research & Development CEO Johann Jungwirth. Mumwe wevanhu anogara pabhodhi reApple ari zvakare paFerrari's board of directors. Mukuru weTesla pachake akareurura kuti Apple yanga ichidzingirira vashandi vayo, ichivimbisa $250,000 mabhonasi uye 60% muhoro wekuwedzera.
2. Details dzine chekuita nemota dzave kutozivikanwa. Propulsion inofanira kunge iri yemagetsi uye inogona kunge iri minivan. "Minivan" iyi ndiyo nzira yekutaura - iyo MPV format ndiyo inonyanya kuongororwa nemakambani anoda kushandura motokari, kunyanya nekuda kwekunyaradza kwayo. Kana isu tichiri kufunga kuti imwe yeinotevera tekinoroji kubudirira muindasitiri yemotokari kutyaira wakazvimirira, mota inofanirwa kunge iri kamuri yakawanda kupfuura cockpit. Uye kubva pane zvatinoziva ikozvino, iyo yepedyo kumisikidzwa ndiyo minivan.
3. Uye pakupedzisira, mari. Nerekodhi mhedzisiro gore rapfuura, Apple inogona kuisa mari nyore mukugadzira mota. Kuti tione kuti izvi zvinokwanisika kusvika papi, ngatitaure nezvenhamba: mutengo wekuunganidza mutsara wegungano unosvika mabhiriyoni maviri emaeuro (Autoeuropa, muPalmela, inodhura 1970 miriyoni). Iyo iPhone mugadziri anowanikwa capital parizvino 178 bhiriyoni euros.
Nekudaro, vamwe vanokahadzika nezve mukana weApple kugadzira mota. Chinhu chepedyo chatisati tamboona kune ichi ndiTesla. Kupinda kwemugadziri mutsva sekambani yeCupertino kwaizongoita zvine musoro kana yakatsigirwa nehunyanzvi hwekugadzira uye dhizaini, iwo makuru mavheji akabatsira mukubudirira kwayo. Ndizvo zvakaitwa naTesla.
Asi nhamba dzinotarisirwa idiki kukambani yakaita seApple. Sezvakatsanangurwa pano muchinyorwa chino, kuwedzera kune vhoriyamu diki, kune zvakare purofiti margins. Tesla, panguva ino, zvakakodzera kuyeuka, ari kurasikirwa nemari uye zvichange zvakadaro kusvika 2020. Kune rumwe rutivi, tarisiro yekudzoka zvakare yakaderera zvikuru. Nei Apple yaizodyara mari mubhizinesi rakaderera kudaro kana richishandiswa kune zvigadzirwa zvinowedzera uye zvakanyanya kuita pundutso nekufamba kwenguva?
Iyo kambani yatova nechigadzirwa chechikamu chemotokari: CarPlay. Zvagara zvichizivikanwa kuti Steve Jobs aida kuti zvigadzirwa zveApple zvigadzire ecosystem yaizoita kuti vashandisi vawedzere kutsamira pane zvigadzirwa zvavo. Iyo "hondo" neAdobe, ine Flash, yaive imwe yezviso zvinoonekwa zveiyi zano. iTunes yaive kuyedza (kuhwina) kutungamira musika wekudhawunirodha mimhanzi yepamutemo.
Mota dziri kuwedzera kuunza masisitimu ekushanda kubva kune mamwe makambani ane ruzivo rwakanyanya mukushandisa, seGoogle neMicrosoft. Iyi haisi iyo hondo Apple inoda kutenga here?
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Mifananidzo: Franc Grassi