Kusvika ikozvino yakachengeterwa zvinongoita chete uye chete zvemhando yepamusoro, neGerman Mercedes-Benz kumberi, mavans seratidziro yemaitiro, anofemerwa nekupfura mabhureki, zvino asvika generalist brand, nekuunzwa kweKia ProCeed.
Kuratidzwa kwechishuwo chinofungidzirwa chepasirese yepamusoro - kunyanya mushure mekunge mhando yatotangisa "Gran Tourer" Stinger -, kana chimwe chinhu kunze kwekuedza kutaura mufananidzo mutsva, unonakidza, iyi yaive nzvimbo yekutanga kutaurirana ne Spaniard Emilio Herrera, Musoro weKushanda kweKia Europe. Imo maive nekutaura kwete chete nezve "musikana akanaka" weSouth Korea brand, asiwo nezve Diesel, electrification, matekinoroji, chinzvimbo ... uye, nenzira, mhando nyowani!
Ngatitangei nechikonzero chikuru chehurukuro yedu, iyo nyowani yekupfura brake, Kia ProCeed. Chii chinotyaira rudzi rwegeneralist seKia kuti ipinde munharaunda iyo, kusvika ikozvino, yairatidzika kunge yakachengeterwa chete uye chete yemhando yepamusoro?
Emílio Herrera (ER) Kia ProCeed ndiyo yekutanga brand muchikamu chemusika uko, kunze kweMercedes-Benz CLA Shooting Brake, hapana makwikwi. NeProCeed, isu tine chinangwa chekupa chigadzirwa chisingangotsvage kuunza pamwe chete aesthetics uye kushanda, asiwo kuve nechokwadi chekuonekwa kwakasiyana kwechiratidzo, mumigwagwa yezuva nezuva. Tinoda kuti vanhu vaone mhando yacho zvakanyanya, kuti vazive Kia kana vachinge vaona ichipfuura...
Izvi zvinoreva kuti kutengesa hachisi chinhu chakakosha…
ER - Hapana izvozvo. Icho chokwadi chekuti chiri chiratidziro chemufananidzo hazvirevi kuti isu hatisi kufunga nezvekutengesa vhoriyamu. Asi izvo, isu tinotenda kuti ProCeed ichamiririra yakatenderedza makumi maviri muzana yezvese kutengesa kweiyo Ceed renji, kana zvisingaite. Chaizvoizvo, kubva pamaCeeds mashanu ese anotengeswa, imwe ichave ProCeed. Kubva pakutanga, nokuti iri chirevo chokuti, pasinei nekugadzirwa kwekunze, haina kurasikirwa nechinhu chayo chinoshanda, ichinyanya kushanda kupfuura iyo mitatu-gonhi, yakatobviswa kubva pairi.
Nekudaro, imwe mota iyo, sezvavambotaura, ichatengeswa muEurope chete ...
ER - Ichokwadi, iyi imotokari yakagadzirwa, yakagadzirwa uye inotengeswa muEurope chete. Uyezve, haisi chirevo chinokodzera izvo zvinonyanya kudiwa, semuenzaniso, yemusika weAmerica, uko kunonyanya kudiwa imotokari hombe, iyo inonzi inotakura marori ...
Pamisika yakaita seAmerican, Kia ine Stinger, kunyangwe kutengesa kusiri chaizvo nehuwandu ...
ER - Kwandiri, nhamba dzaStinger hadzindinetse. Muchokwadi, isu hatina kumbofunga nezveStinger semuenzaniso unogona kuwedzera vhoriyamu, nekuti chikamu chinotongwa nemhando dzeGerman kwenguva refu. Chataida chaizvo naStinger ndechekuti, chete uye chete, kuratidza izvo Kia inozivawo kuita. NeProCeed, zvinangwa zvakasiyana - motokari ine chinangwa chakafanana neStinger, kusimbisa chifananidzo chechiratidzo, asi panguva imwe chete, inofanira kubatsira mukuwedzera kutengesa mavhoriyamu. Ndinotenda kuti, kunyanya kubva panguva yatinoenda kumberi neshanduro dzakanyanya kukosha, iyo ProCeed inogona kutove imwe yemhando dzinotengeswa zvakanyanya mukati meCeed range.
"Ndoda kutengesa ProCeed yakawanda pane maCeed mavans"
Saka zvakadii nezveCeed van, iyo yakaziviswawo? Havazomhanyi here njodzi yekudyiwa vanhu pakati pemhando mbiri idzi?
ER - Ehe, zvinogoneka kuti panogona kuve nekudyiwa kwevanhu pakati pemhando mbiri idzi. Zvisinei, ichi chinhu chisingatinetsi, nokuti, pakupedzisira, motokari mbiri dzichabudiswa mufekitari imwe chete uye, kwatiri, inotiita kuti titengese imwe muenzaniso seimwe. Chinhu chakakosha ndechekuti huwandu hwese hweCeed hunotengeswa hunowedzera zvichienzaniswa neiri ikozvino. Nekudaro, ini ndinoti zvakare ndinosarudza kutengesa ProCeed yakawanda pane mavan. Sei? Nekuti ProCeed ichatipa mumwe mufananidzo. Uye hapazove neimwe bhureki yekupfura muchikamu, kunze kweiyi ...
Iwe wakambotaura nezve mukana wekuvhura mamwe, mamwe mavhezheni ekutanga eProCeed. Unofunga kuzviita sei?
ER - Iyo ProCeed yekupfura mabhureki ichatanga kutangwa mumhando mbiri, GT Line uye GT, uye tarisiro yedu ndeyekuti yekutanga ichatengesa kupfuura yechipiri, kunyangwe ichigara ichienderana nemisika. Gare gare, tinogona kuvhura shanduro dzinowanikwa, kunyangwe senzira yekuvhara nzvimbo yakakura yemusika, izvo zvinozoita kuti huremu hweProCeed huuye kuzomiririra zvakanyanya mukutengesa kwakazara kweCeed renji kupfuura iyo 20% I. ataurwa...
Zvichiri pamusoro pechinangwa chekusimbisa mufananidzo wechiratidzo, zvinokwanisika kutarisira zvimwe zvigadzirwa mune izvi ...
ER - Hongu, ndinofunga kudaro…Kunyangwe nekuti chinangwa chechiratidzo ndechekuti, kubva zvino zvichienda mberi, pese patinotanga chigadzirwa chitsva, pane imwe vhezheni yemanzwiro, yandatodaidza kuti "chinhu chinonakidza". Mune mamwe mazwi, kugadzira muvatengi pfungwa yekuti ndinotenga mota nekuti inoshanda, asiwo nekuti ini ndinoda mitsara, ndinonakidzwa kuseri kwevhiri…
"Premium? Hapana izvozvo! Isu tiri uye ticharamba tiri generalist brand"
Izvi zvinoreva here kuti iyo inokwanisika uye inokwanisika Kia chikamu chinhu chekare?
ER - Hapana chimwe chazvo, ndiyo musimboti watinoda kuchengeta. Kia is a generalist brand, isu hatisi premium brand, hatidi kuva premium brand, saka tinofanira kuchengetedza mutengo wakakwana; izvo kuEnglish zvinodaidzwa kuti "value for money". Isu hatisi kuzova yakachipa pamusika, isu hatisi kuzova zvakanyanya kudhura zvakare; hongu, isu tichava generalist brand, iyo inotsvaga kupa zvishoma manzwiro, kukwezva!
Izvi, kunyangwe ichi rova munzvimbo yepamusoro…
ER - Isu zvirokwazvo hatidi kuve premium brand! Haisi chinhu chinotifadza isu, isu hatitombodi kuve padanho reVolkswagen. Isu tinoda kuramba tichiva generalist brand. Ichi ndicho chinangwa chedu!…
Uye, nenzira, ine vimbiso huru pamusika ...
ER - Ndizvo, hongu. Nenzira, isu tine chinangwa chekuwedzera waranti yemakore manomwe kune mota dzeSelective zvakare.Zvisinei, tiri kuzopa, tatova kuParis Motor Show, iyo 100% yemagetsi Niro, ine WLTP kuzvitonga kwe465 km, zvakare ne waranti yemakore manomwe. Naizvozvo, chiyero chekuenderera mberi…
"95 g/km yeCO2 panosvika 2020 ichave yakaoma chinangwa kuita"
Kutaura nezvemagetsi, inguva ipi yekuiswa kwemagetsi, semuenzaniso, yevanonyanya kutengesa Sportage neCeed?ER - Panyaya yeCeed range, magetsi achasvika pamagonhi mashanu kutanga, nenzira dzakasiyana-siyana - semild-hybrid (semi-hybrid) zvechokwadi; se plug-in hybrid, zvakare; uye tinogona kuva nezvimwe zvinoshamisa munguva pfupi iri kutevera. Iyo Sportage ichave zvakare, yakavimbiswa, yakapfava-yakasanganiswa vhezheni ye48V, kunyangwe inogona kunge iine zvimwe zvigadziriso...
Zvitsva zvinodikanwa zvekuburitsa zvinovimbisa kusave nyore kusangana…
ER - Hatifaniri kukanganwa kuti mhando dzose dzichafanira kutevedzera 95 g / km ye CO2 paavhareji ne 2020. Uye izvi zvakaoma zvikuru mumusika uri kusiya Diesel uye uko motokari dziri kuwedzera kukura. Pane maitiro maviri asina kunaka ari kukanganisa kuedza kutevedzera mirairo mitsva yeCO2, uye nzira chete yekudzikisa izvi kuburikidza nemagetsi emagetsi, ma plug-in mahybrids, mahybrids, mild-hybrids, nezvimwe. Kwatiri, takatoparura 48V mild-hybrid Diesel, gore rinouya peturu yakapfava-yakasanganiswa ichasvika, uye chinangwa ndechekugadzira zvigadzirwa zvakawanda zvichibva pamatekinoroji aya, tichiwedzera kusvika kune yedu yese…
"Kutengesa mota dziri pakati pemamiriyoni matanhatu kusvika masere zvichave zvakakosha"
Saka zvakadini nekumisikidzwa kweKia, vis-à-vis Hyundai, mukati meboka pacharo, ko?
ER - Mukati megwaro reboka, ndinogona kuvimbisa kuti Hyundai haidi kuve premium zvakare. Zvino, kubva Peter Schreyer akave mutungamiri wepasi rose wekugadzira, zvatave kuedza kuita ndezvekusiyanisa kwete chete mhando mbiri, asi modhi pachayo. Semuenzaniso, Hyundai haizombove nebhureki rekupfura! Kunyanya, isu tichafanira kuzvisiyanisa zvakanyanya uye zvakanyanya, kuitira kuti pasave ne cannibalization, nekuti Hyundai neKia vacharamba vachikwikwidza muzvikamu zvakafanana.
Nekudaro, ivo vanogovana zvakafanana zvikamu…
ER - Ini ndinotenda kuti kugovera zvikamu, uye nekudaro mitengo yekuvandudza, ichave iri kuwedzera kukosha chikamu muchikamu ichi. Kuve nevhoriyamu yakakura zvakakwana, pakati pemotokari dzemamiriyoni matanhatu kusvika masere pagore, yekutsigira kugadzirwa kwezvigadziriso zvitsva kuti vatengese nekukurumidza uye nekukurumidza, kuri kuramba kuchikosha. Uyezve, panofanirawo kuve nekugovewa kwakanaka kwenzvimbo, munharaunda dzese pasirese, kuti urarame, mumakore anotevera...
Mune mamwe mazwi, isu hatizonyatsoona Kia "N" munzira ...
ER - Ndeipi Hyundai i30 N? Hapana izvozvo! Muchokwadi, rudzi urwu rwechigadzirwa runongoita zvine musoro mumhando yakadai seHyundai, iyo inobatanidzwa mumisangano, mumakwikwi. Isu hatisi munyika iyoyo, saka tichagadzira shanduro dzemitambo, hongu; inokwanisa kuburitsa mafaro ekutyaira, hungu; asi izvozvo hazvizombofi zvakava “N”! Ichava Ceed GT kana ProCeed… Zvino, ichokwadi zvakare kuti tanga tichivandudza dhizaini, tichivandudza ruzivo rwekutyaira, uye zvese izvi zvakaitwa nerubatsiro rwemurume wekuGerman anonzi Albert Biermann. Muchokwadi, mukuona kwangu, kwaive kusaina kwakanakisa, zvakare kwakaruramiswa nemabatiro atakaita kubva kune akasiyana midhiya, kusanganisira maGerman, vanofunga kuti ruzivo rwekutyaira mumotokari dzedu rwakavandudza zvakanyanya. Kunyange kuvapa giredhi riri nani kupfuura Volkswagen Gorofu!
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