Chii chatingatarisira kubva kuSweden brand?

Anonim

Rwendo rwakadini! Aive makore makumi mapfumbamwe akasimba. Kubva pakudya kwemasikati neshamwari kusvika kune imwe yemhando huru dzemotokari, takashanyira nguva dzakakosha munhoroondo yeVolvo mumavhiki apfuura.

Takatokuudza kuti iyo Swedish brand yakavambwa sei, kuti yakazvisimbisa sei muindasitiri yemotokari, kuti yakazvisiyanisa sei kubva kumakwikwi, uye pakupedzisira, ndeapi mamodheru akaratidzira nhoroondo yayo.

Mushure merwendo urwu rwemakore makumi mapfumbamwe kuburikidza nenhoroondo yemhando, ino ndiyo nguva yekutarisa kune yazvino uye kuongorora kuti Volvo iri kugadzirira ramangwana sei.

Sezvo isu takava nemukana wekuona, shanduko iri muSweden brand's genes, asi zvakapfuura zvinoramba zvine huremu hwakasimba. Uye kutaura nezve remangwana rechiratidzo, iripo, munguva yakapfuura, kuti isu tichatanga.

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chokwadi kumabviro

Kubva pakudya kwemasikati kwakakurumbira pakati pevatangi veVolvo Assar Gabrielsson naGustaf Larson muna 1924, zvakawanda zvachinja muindasitiri yemotokari. Zvakawanda zvachinja, asi pane chinhu chimwe chinoramba chisina kushanduka nanhasi: Volvo ine hanya nevanhu.

“Mota dzinotyairwa nevanhu. Ndosaka zvese zvatinoita paVolvo zvinofanirwa kukubatsira, kutanga uye kuchengetedzeka kwako.

Mutongo uyu, wakataurwa naAssar Gabrielsson, watopfuura makore makumi mapfumbamwe uye unoburitsa kuzvipira kukuru kwaVolvo sechiratidzo. Zvinonzwika seimwe yeaya ma buzzwords akazvarwa mudhipatimendi rekushambadzira uye rekutaurirana, asi handizvo. Humbowo huri pano.

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Kuitira hanya vanhu uye kuchengetedzeka kunoramba kuri nhungamiro yeVolvo yenguva yazvino neyeramangwana.

Volvo yakanakisa zvachose?

Marekodhi ekutengesa anotevera mumwe nemumwe - ona pano. Sezvo Volvo yakawanikwa neGeely - yemarudzi akawanda echiChinese - mhando iri kusangana neimwe yenguva dzakabudirira kwazvo munhoroondo yayo.

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Mamodheru matsva, matekinoroji matsva, injini nyowani uye mapuratifomu matsva akagadziridzwa munzvimbo dzehunyanzvi dzemhando ndicho chimwe chezvikonzero zvekubudirira uku kuri kukura. Yekutanga modhi yeiyi "nguva" itsva yaive Volvo XC90 itsva. Iyo yakasarudzika SUV inobatanidza iyo 90 Series modhi yemhuri, inosanganisira iyo V90 estate uye S90 limousine.

Aya maVolvo modhi ndiyo yekutanga yeanonyanya kushuvira chirongwa munhoroondo yemhando, Vision 2020.

Vision 2020. Kubva pamashoko kusvika pazviito

Sezvambotaurwa, Vision 2020 ndechimwe chezvirongwa zvinoshuvira munhoroondo yeindasitiri yemotokari. Volvo yaive yekutanga mhando yemotokari yepasi rose kuzvipira kune zvinotevera:

"Chinangwa chedu ndechekuti panosvika gore ra2020 pasave nemunhu anenge afa kana kukuvara zvakaipisisa kuseri kwevhiri reVolvo" | Håkan Samuelsson, Mutungamiri weVolvo Mota

Chinangwa chekuda chinzvimbo here? Hongu.Hazvibviri here? USA. Vision 2020 inogadzirwa museti yeanoshanda uye asingaiti tekinoroji ekuchengetedza ayo akatoitwa mune ese matsva emhando.

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Kubatanidza hunyanzvi hwekutsvagisa, kuenzanisa kwemakombuta uye zviuru zvebvunzo dzekuparara - yeuka kuti Volvo ine imwe yenzvimbo huru dzekuyedza pasirese - ine data chaiyo yekuparara kwehupenyu, mhando yakagadzira masisitimu ekuchengetedza ari pane genesis yeVision 2020. .

Pane aya masisitimu, isu tinosimbisa iyo Auto Pilot semi-autonomous kutyaira chirongwa. Kuburikidza neAuto Pilot, mhando dzeVolvo dzinokwanisa kuzvitonga dzakazvimiririra senge kumhanya, chinhambwe kuenda kumotokari kumberi uye kugadzirisa mugwagwa kusvika ku130 km/h - pasi pekutariswa nemutyairi.

Volvo Auto Pilot inoshandisa yakaoma sisitimu yemhando-ye-iyo-iyo-360 ° makamera uye maradar ane basa kwete chete kutyaira semi-autonomous kutyaira, asiwo kune mamwe mabasa senge nzira yekuchengetedza nzira, otomatiki emergency braking, mharadzano mubatsiri uye kuona kunoshanda. yevanofamba netsoka nemhuka.

Ese aya masisitimu ekuchengetedza, achibatsirwa neachinyakare kugadzikana kudzora masisitimu (ESP) uye braking (ABS + EBD), anokwanisa kudzivirira, kuderedza uye kunyange zvakanyanya kudzivirira mukana wetsaona.

Kana njodzi isingadzivisiki, vagari vemo vane mutsara wechipiri wekudzivirira: passive safety systems. Volvo ipiyona mukudzidza kwekugadzirwa kwemotokari ine yakarongwa deformation zones. Isu tinorangarira chinangwa cheiyo brand: kuti panosvika gore ra2020 hapana anofa kana kukuvara zvakaipisisa kuseri kwevhiri reVolvo.

Towards Electrification

Kuitira hanya vanhu kweVolvo hakungori mumigwagwa chete. Volvo inotora maonero akazara ekuchengetedza, ichiwedzera kunetseka kwayo kuchengetedza nharaunda.

Zvakadaro, imwe yemhando yakakosha zvirongwa zvekusimudzira ndeyekutsvagisa nekuvandudza kwemagetsi dzimwe nzira kune enjini dzinopisa. Volvo iri kutora nhanho huru kuenda kune yakazara magetsi emhando dzayo. Maitiro anozove zvishoma nezvishoma, zvichienderana nekutarisira kwemusika uye shanduko yetekinoroji.

Unoziva here kuti izwi rekuti “omtanke” rinorevei?

Kune izwi rechiSwedish rinoreva "kutarisira", "kufunga" uye zvakare "kufunga zvakare". Izwi iri ndi "omtanke".

Raive izwi rakasarudzwa neVolvo kupfupisa nzira iyo brand inotora basa rayo rekambani uye chirongwa chayo chezvisungo zvekuchengetedza magariro uye kwezvakatipoteredza - inhaka ye "chiratidzo chekujeka uye tsika" yakaitwa naAssar Gabrielsson (ona pano).

Zvichienderana nezvinetso zvazvino uye zveramangwana zvevanhu vemazuvano, Volvo yakaronga chirongwa cheOmtanke kuita nzvimbo nhatu dzekukanganisa: kukanganisa sekambani, kukanganisa kwezvigadzirwa zvayo uye basa reVolvo munharaunda.

Chimwe chezvinangwa zvikuru zvechirongwa ichi chemubatanidzwa ndechekuti panosvika 2025 kukanganisa kwezvakatipoteredza kwechiitiko cheVolvo kuchange kwave zero (maererano neCO2). Chimwe chezvinangwa zvemhando iyi ndechekuti vanosvika makumi matatu neshanu muzana evashandi veVolvo, panosvika 2020, vanoumbwa nevakadzi.

Ramangwana rakajeka?

Safety. Vadivelu Comedy Technology. Sustainability. Ndidzo nheyo dzeVolvo dzemakore anotevera. Tinogona kupfupisa mumashoko aya nzira iyo brand yakatarisana nayo ramangwana.

Ramangwana rakazara nematambudziko, mumamiriro ezvinhu ekuchinja nguva dzose. Ko iyo brand yeSweden ichakwanisa kukunda matambudziko ese aya? Mhinduro iri muaya makore 90 enhau. Tinovimba wakanakidzwa nerwendo urwu. Tichataura zvakare mumakore gumi…

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