Skoda yave iri chikamu cheboka reVolkswagen kwemakore makumi maviri nematanhatu. Zvakabva pakuva rudzi rwakamira kudivi risiri iro reIron Curtain kuenda kune rimwe remhando dzakasimba kwazvo mukati meboka. Nechikamu chekushanda che8,7% chete Porsche inopfuura Skoda, yakatopfuura Audi gore rapera. Enzanisa izvi neiyo Volkswagen brand muganho we 1.8% chete, zvisinei, mumashoko akakwana, kutengesa mamwe akawanda mayuniti.
Zvinokwanisika sei?
Sechikamu cheboka reGerman, Skoda yakave nekuwana kusingabvumirwe kuwana matekinoroji akagadzirwa nevamwe uye anoaisa mumotokari dzakagadzirwa uko basa rakachipa zvakachipa - avhareji ye10.10 euros paawa muCzech Republic ichipikisana ne38 .70 euros kuGermany.Mhedzisiro yacho zvigadzirwa zviri zvishoma kana pasina kuseri kwevamwe mumhando yemhando, uye kunyange kurova "hama" dzavo mukuenzanisa mune nyanzvi yekutsikisa, mamiriro ayo Volkswagen asingade zvachose. Ko maSkoda aisafanirwa kunge ari pazasi peboka here?
Mhedziso dzakadai sekuti sei utenge Gorofu isu tichigona kuva neOctavia yakakura ine tekinoroji imwechete yemutengo unokwanisika haisi itsva. Pamusoro pazvo, Skoda zvakare yakagara yakamira pamusoro mune dzakasiyana siyana dzinozivikanwa kuvimbika zvidzidzo.
Iye zvino boka racho riri kugadzirira kupinda munguva itsva yekufamba kwemagetsi, Volkswagen inoda kuderedza zvikomborero zveSkoda, zvinoonekwa sezvisina kunaka, uye kuisazve mazita ayo zvakajeka. Kupokana kusiri kutsva uye kunomutsidzira kusawirirana pamoyo weboka reVolkswagen - kukakavara pakati pepurofiti nemabasa, uye pakati pekutonga kwepakati uye kuzvimiririra kune gumi nemaviri mhando.
Nzira yekushandura sei mamiriro acho ezvinhu?
Pakati pemhinduro dzakarongwa kuwedzera kwekukosha kwemari yekutora mukana wehunyanzvi hwakagadzirwa nemamwe mabhureki muboka. Semuenzaniso, kuwana iyo MQB papuratifomu yakagadziridzwa neVolkswagen uye iri hwaro hwemhando dzese dzepakati pemhando: Octavia, Superb, Kodiaq uye Karoq.
Asi kumwe kutyisidzira kwava pedyo. Kudonha kwekutengesa kwemhando dzakaita seGorofu nePassat kunotyisidzira mabasa muGermany uye masangano akatoratidza kunetseka kwavo. Zvisinei, kutyisidzira kwekubudirira kweSkoda kunogona kurevawo mhinduro kune mafekitari eGermany.
Mune mamwe mazwi, kuendesa chikamu chekugadzirwa kweSkoda kumafekitori eGerman - parizvino ane huwandu hwakawandisa - kuchachengetedza mabasa eGerman. Asi kubviswa kwekugadzirwa kubva kumafekitori eCzech, kune rumwe rutivi, kunomutsa mubvunzo anosvika mazana maviri emabasa, sekureva kwemubatanidzwa mukuru weCzech.
Herbert Diess, CEO weVolkswagen brand anopokana kuti matanho anofanirwa kutorwa kuchengetedza rudzi rweGerman kubva kumakwikwi akananga neakachipa maSkoda modhi. Izvi zvinoda kusiyanisa kukuru mukuisa uye kutariswa kwevateereri vemhando mbiri, kunyanya kana tichitaura nezvemamodheru emagetsi emangwana - semuenzaniso, vese Volkswagen neSkoda vari kugadzirira emagetsi coupé-style crossover yechikamu chimwe chete.
Hondo yemukati - iyi ndiyo inofanirwa kutariswa here?
Sezvo Volkswagen yakanga yazivisa mwedzi mishoma yapfuura, munyika itsva ino, mukwikwidzi wayo ndiTesla. Hazvifanire kunge zviri izvo zvinotariswa here? Mukuru weboka, Matthias Mueller, akademba gakava iri nekuona kuti nemhando dzinosvika zana muboka, hazvingaite kuti tisatsikane. Uye kumwe kukwikwidza kwemukati kunewo hutano.
Asi kukuvadza rudzi rweboka kune rumwe hakuzoguma kwakuvadza boka rose here? Shoko racho rinoita serakajeka. Skoda inofanirwa kuziva nzvimbo yayo mumaketani ezvokudya: pahwaro.