Volvo inoda kutevedzera muenzaniso wemhando dzeGerman kana zvasvika pakuvandudzwa kwemhando dzemitambo.
Volvo ichakwidziridza zvese zvePolestar ruzivo uye kuziva-maitiro ekuvandudza remangwana rayo remhando yepamusoro yemotokari dzemagetsi. Izvi zvakataurwa neDutch Lex Kersemakers, CEO weVolvo Cars North America, mukutaura kuMotoring, vachisimbisa pfungwa yekuti ichi chichava chimwe chezvakakosha kuSweden brand kuenda kumberi."THE tichiri padanho rekunzwisisa kuti tingashandisa sei Polestar semudziyo wekutengesa uye kuti chirongwa chekutenderera chichave chii kana tichitanga mhando itsva. Tinoziva kuti dzinenge dziri mota dzemhando yepamusoro asi dzinofanirwa kuratidza zvatiri kumira nazvo maererano nemainjini. Saka nekudaro, kuiswa kwemagetsi kuchaita basa rakakosha mune ramangwana rePolestar mota“.
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VaKersemaker vakaburitsawo kuti zano nderekuita kuti Polestar ifanane nekuita kwemhando dzeVolvo, sezvo AMG iri yeMercedes-Benz kana M Division iri yeBMW. Izvi pasina kukanganisa brand identity:
“Pakupera kwezuva, isu tiri Volvo uye tinoenda zvedu. Kutevedzera vamwe hakuna musoro. Hatidi kugadzira mota yemujaho wepamusoro, asi mota yemhando yepamusoro inobatsira kushandiswa kwemazuva ese, uye ndizvo zvinoratidzwa nePolestar.
Kwakabva: Motoring