Opel inoita kunge yakazvipira kuenderera mberi nekuseta marekodhi, kwete mukutengesa asi mukurasikirwa. rwendo rwuno kukundikana kwakabva kuna Steve Girsky, mutevedzeri wemutungamiri weGeneral Motors (GM) mukutaura kuGerman Financial Times, murume akapihwa basa rekushandura Opel muEurope mushure mekudomwa kuve sachigaro webhodhi rinoona nezveOpel pakambani iyi. kupera kwaMbudzi.
Uye hazvina kutora nguva yakareba - kungopfuura mavhiki maviri kuti ave nemazvo - kuti GM's No. akadaro, ane mhosva, uye ndiani akatotungamira brand kuti idzokorore zvayakange yatove yakaderera tarisiro yegore rino.
Tinokuyeuchidza kuti mumesita yekupedzisira chete, Opel yakaratidza kurasikirwa muhurongwa hwe300 miriyoni emadhora, asi kana uchida kuva nemaonero akajeka e "chinhu" ichi tinogona kukuudza kuti Opel yakarasikirwa nemamiriyoni zana nemakumi matanhatu emadhora. mwedzi gumi nemiviri yekupedzisira . Kumhanya kwekukuvadza uye kutsvedza kuri godo reHurumende yePortugal…
Muchokwadi, kuwirirana kwakawanda kunogona kusimbiswa pakati pekuita kwehupfumi hwePortugal uye kuita kweOpel. Asi ngationei, vese vari kuderera zvakanyanya kwemakore gumi izvozvi - Portugal ine apotheotic bhajeti yakawandisa uye GM nekurasikirwa kweparaonic - uye vese vakawana nguva yavo yakabudirira kusvika pakupera kwema1980s, kubva ipapo zvichienda mberi kwaingova "pfuti mutsoka. ”. Ndinokuyeuchidza kuti, kusvika makumi mashoma emakore apfuura, Opel yaionekwa semukwikwidzi wakananga kuBMW neMercedes-Benz.
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| Nzira yacho haizove nyore |
Asi tichitarisa zvakare pane zvakataurwa kuFinancial Times, Steve Girsky anonongedza senzira yekubuda mudambudziko reVolkswagen modhi, iyo kuburikidza nekugadzirisa kwayo mutengo, hurongwa hwemitengo, chikamu chemusika uye kupindira kwemusika kwakakwanisa kukura makore ese. Uye kusvika parizvino tinogona kuenzanisa: Opel iri kuPortugal izvo Volkswagen iri kuGermany. Zvese zvakasiyana asi zvese zvakafanana handizvo here?
Asi kusiya kuenzanisa kune imwe nguva, mumashoko aSteve Girsky, nzira yacho ndeyechokwadi segmental. "Vamwe vavaki vanotengesa kupfuura mhando", "kana tichigona kuita zvakafanana, isu tichabudirirawo" anotenda aimbova mubhengi, ane makore makumi mana nemapfumbamwe ekuAmerica.
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| Credits: BBC |
Neimwe nzira, chiziviso chinosara chekufamba, vangave Mr Karl-Friedrich Strack, CEO weOpel akagadzwa muna Kubvumbi wegore rino, uye timu yake inogadzira hurongwa hutsva, kana kuti vangangotanga kuzadza mafomu pabasa riri pedyo. centre…
Ndeapi maonero ako? Iwe unofunga here kuti kubatana kukuru pakati peChevrolet (munzvimbo yeSkoda) neOpel (panzvimbo yeVW) inogona kunge iri mhinduro kumatambudziko eOpel? Kana zvirizvo, isu hatizive, asi Fiat iri kutarisa…
Chinyorwa: Guilherme Ferreira da Costa