Nekufamba kwezuva rega rega, nhau dzekuchinja paBMW dziri kuramba dzichiwanda - ramangwana remhando iri kusimukira inopesana nemamiriro ekuderera kwehupfumi.
Panguva iyo Europe inogara mumamiriro ekunze ekusava nechokwadi nezveramangwana rayo uye musika hautore kugadzirwa sezvainofanirwa, mhando dzakadai seBMW dzinotora mukana wekuchinja nzira yavo. Zvechokwadi haisi "yemahara" sarudzo, iyo inotungamira BMW kugadzirisa nzira yayo imamiriro ehupfumi anowedzera uye maasingadi kusanganisa, achisarudza "kujaira".
Hapana chikonzero chekurova musango - danho rekugadzira chikuva chemberi-vhiri-dhiraivha modhi, kunyorera kune ese ari Mini uye BMW, ndeye hupfumi chete, nezvimwe zvikonzero zvekukosha kwakasara kuri kukanganisa. Zvakaoma, sezvo nguva dzakasiyana dziri kusvika uye ivhu risina kumbotsikwa kare. Vakuru muMunich vanotya zvechokwadi, asi vachiratidza kuti vakasimba uye vakashinga kuita zvisarudzo zvakaoma.
BMW yanga yatove nemufananidzo wayo wekuti "hatimbo shandisa vhiri rekumberi", nhasi tinogona kuti "usamboti never" , asi chaizvoizvo, kambani yekuvaka yeBavaria yakaita izvo vashoma vanoda kuita - pane kumirira kudada kuti kuve kuparara kwe colossus, yakasarudza kuita pachena uye inovimbisa kuchengetedzwa kwayo.
Aya mafungidziro uye sarudzo dzekosi dzinowanzo kumuka mune "zvisina kujairika" mamiriro, usingambokanganwe kuti mubhizinesi, kusagadzikana kwemusika zvimwe kwakajairika kupfuura zvingafungwa nevakawanda. Uku kugadzikana kuri kuwedzera ngano uye kudikanwa kwekuzvivandudza isu kuti tirarame, chokwadi.
Nzvimbo yekunyaradza yemakambani iri mukukurudzira hunyanzvi hwekugadzira hwevatungamiriri vavo, vanotanga kuburikidza nehumwe hunyanzvi: hwekuteerera zvikumbiro zvemusika wavo. Izvi hazvireve kuti isu tinofanirwa kuita sarudzo dzakagadziriswa, asi kuratidza uye kuona kusasimba kwakakosha uye izvi zvinofanirwa kuitwa pamwe chete nevaya vanodya izvo zvatinogadzira uye nguva dzose neziso pamakwikwi.
Kana chiri chokwadi kuti BMW yakafunga zvekutya kuenda kumberi, Mercedes-Benz yakatozviita kare kare. BMW mutungamiri wechokwadi uye iri pamusoro penhoroondo yayo kumativi ese - mafaro ekutyaira ndeye icing pakike uye injini dzinoshamisa. Nekudaro, kudiwa kwechigadzirwa chine hupfumi uye chinoshanda, pamwe chete nekudikanwa kwekudzikisa zvakanyanya mutengo wekugadzira, zvakatungamira kambani yekuvaka yeGerman kuti ifunge zvakare mhando dzayo. Sarudzo inotorwa pasi pechirango chekuva chirevo chekubuda kwemashoko akadai sekuti: "BMWs dzaizivikanwa nekutyaira mafaro".
Ramangwana "1M" pasina kumashure vhiri dhiraivha?
Usazviuraye, vateveri verudzi rweBavarian, BMW haina kumbotaura chero nguva kuti ichamira kugadzira mota dzinodhonza kumashure. Nekudaro, nekuonekwa kweiyo 2 Series, iyo, mumufananidzo we4 Series, ichagamuchira coupé uye cabrio modhi yeakapfuura akateedzana, iyo 3 uye 5-masuo 1 akateedzana anozova ekupinda-chikamu modhi yeBMW kune ina. -mavhiri nyika.
Nekutsanangurwa kutsva kwemazinga kunouya nhau dzekuti panosvika 2015 iyo 1M ichaburitswa uye kuti haichazove coupé, sezvo iyi gadziriso ichapihwa ku2M kana, kazhinji, iyo M235i… uye seyo itsva 1 GT yakatevedzana ichashandisa iyo UKL chikuva, mubvunzo unoramba uripo - Ko ramangwana mucheche M, iyo 1M ye2015 kana pamwe "chete" iyo M135i ye2015, ingave yekutanga M kusiya kumashure-vhiri dhiraivha kumashure?… Payakabvunzwa nezve remangwana re1 Series, BMW inoti yave kufunga zvese, pasina chokwadi chekuti simba reinjini dzayo richaenda kupi - angave mavhiri epamberi, mavhiri ekumashure kana Xdrive yekusarudza (all-wheel drive) ichipa mukana sarudza ichi chinodhonza panzvimbo yekumashure-vhiri dhiraivha sezvazvinotoitika neM135i, semuenzaniso.
Ino inguva yekuchinja uye BMW inoita kunge inoda kujoinha iyi "wave", iyo, mukuona kwangu, ichiri kumanikidzwa. Zvinonzwisisika, zvisinei, kuti simba remusika unowira richiri kuoneka.
BMW inotenda kuti muna 2013 kutengesa kwayo kuchawedzera uye zvichida North America neChina misika ndiyo chikonzero chakanaka chekutenda mu-counter-cycle. Asi kunyangwe zvakadaro isu tinotungamirwa kufungisisa - M isina vhiri rekumashure, kana iripo, haingoratidzi kutendeuka chete asiwo inoratidza nguva isina anozokanganwa. Kutendeuka, asi pamwe pasina M mudiki kuenda padivi.
Chinyorwa: Diogo Teixeira