Kufanana nemamwe misika yeEurope , ikozvino yave nguva yekuti Jeep brand imiririrwe neFCA Portugal. Maitiro akatanga muna 2015 uye akapera nhasi, Gunyana 8, nekuendeswa zviri pamutemo kweJeep mumiriri kuFCA Portugal.
Jeep nekudaro inosiya portfolio yeBergé Group, iyo ine mhando dzakadai seKia neIsuzu muPortugal, nekudaro ichibatana nemamwe mabhureki anoumba FCA zvakasikwa muEurope: Fiat, Alfa Romeo, Abarth, Fiat Professional uye Mopar.
Kune rimwe divi reAtlantic kune, sezvatinonyatsoziva, mamwe mabhureki…
vavariro itsva
Artur Fernandes, Managing Director weFCA Portugal anotenda kuti Jeep inogona kuuya kuzomiririra pakati pe15% ne20% yemari inotengeswa - iyo inoenderana ne10% yemotokari dzese dzinotengeswa neboka iri.Kuti ndisvike nhamba idzi yakaisa mari inopfuura 6 miriyoni euros munzvimbo itsva dzekutengesa uye mushure mekutengesa, nokudaro ichipa kuvharwa kwakasimba kwenyika, zvose zviri munyika uye pazvitsuwa. Pakazara, iyo Dealership network yakavhurwa nhasi inosanganisira gumi nemashanu mapoinzi ekutengesa uye gumi nemasere mushure mekutengesa mapoinzi.
Iyi mari inotsigirwa nezviratidzo zvemusika. Chikamu chinoiswa zvigadzirwa zveJeep chiri kuratidza kuve chimwe chezvakanyanya kusimba pamusika wenyika - zvakafanana nezvinoitika muEurope. MuPortugal, chikamu cheSUV chakakura muna 2016 nehuwandu hwe32%, mumusika wakakura 16% mugore rimwe chete. Parizvino, maSUV anomiririra ingangoita 20% yemusika wepasi rose wemotokari dzinotakura vanhu.
premium positioning
Jeep ichagovana neAlfa Romeo nzvimbo dzekutanga. Zvaive mupfungwa iyi kuti makamuri ekuratidzira akagadzirwa aine mufananidzo wakangwarira unovavarira kuburitsa kukosha kweiyo brand - rusununguko, mutambo, huchokwadi, shungu - iripo mune zvese zve3,000m2 yenzvimbo dzekuratidzira.
FCA?
FCA (Fiat Chrysler Automobile) iboka rekuItaly-America maindasitiri rakaumbwa muna 2014, mushure mekubatanidzwa kweChrysler Group (Chrysler, Jeep, RAM uye Dodge) neFiat.
Kudzidziswa kwaivewo imwe yembiru dzakakosha dzenetiweki itsva. Zvikwata zvekutengesa uye zvepashure pekutengesa zvakaumbwa kubva pakutanga, pamwe nemaitiro matsva ebhizinesi akaitirwa Jeep, nekudaro kuvimbisa basa revatengi rakanaka.
Yokutanga "kurema" booster
Pamusoro peJeep Renegade, iyo inokwikwidza mumusika nemhando dzakadai seMazda CX-3, Nissan Juke, Renault Captur uye Peugeot 2008, kusvika kweJeep Compass itsva (yekutanga kuonana pano) pakupera kwaGumiguru kuchave. chinhu chakakosha cheiyo brand muPortugal.
Rangarira kuti mune 4 × 2 vhezheni, iyo Jeep Compass ndiyo Kirasi 1 pamatolls.