Nekuda kwedambudziko riri muchikamu chemotokari muEurope, Peugeot inoteedzera hurongwa hwayo hwekudyidzana nedzimwe nyika kune mamwe misika, inova iyo yekuBrazil. Pakanga pari mumamiriro ezvinhu aya kuti, muna Zvita 8, mhando yeFrance yakaita tarisiro yepasirese yemhando yayo yazvino, Peugeot 208.
Chiratidziro chakaitika muCinelândia square, muRio de Janeiro, nzvimbo inofananidzirwa yetsika nemagariro evanhu muguta reRio de Janeiro, pamberi pezviuru zvevaoni. Sarudzo yeBrazil inomiririra kudyidzana kwenyika dzerudzi rwePeugeot uye zvakare inoenderana ne208 siginicha "Rega Muviri Wako Utyaire".
Musi waZvita 9, yekutanga teaser firimu yakaburitswa paInternet. Asi rinenge svondo rapfuura, firimu rakazara rechiitiko rakabuda, richikubvumidza kuti urarame hupenyu hwekunzwa hunotepfenyurwa pavhidhiyo paWebhu uye kuburikidza nesocial network YouTube neFacebook, nekudaro kupedzisa mudziyo uine chinangwa che "international viralization. ”.
Ebuzz
Kufananidzira kushanduka kwemazuva ano kweChiratidzo uye chigadzirwa, ichi chiratidziro chakabatanidza kushandiswa kwemaitiro e-state-of-the-art (3D Mapping uye Kinect projection), iyo chikamu chechina chakawedzerwa: kusangana kwakananga nevanhu. Munguva yeshoo iyi, vataridzi vakatungamirwa kuti vararame siginecha "Rega Muviri Wako Utyaire", pamwe chete vachipindirana nemadhiri uye mapurusi echiitiko.
Iyo Peugeot 208, mutsivi weiyo mazana maviri akatevedzana, yakarongwa kuburitswa munaKurume 2012, ichagadzirwa muFrance kumafekitori ePoissy neMulhouse, uye kuCzech fekitori muTrnava. Kubva muna 2013, kune zvinodiwa nemisika yeLatin America, ichagadzirwawo paPorto Real plant, mudunhu reRio de Janeiro.
Kuti uwane rumwe ruzivo nezve itsva 208 tinya pano.
Chinyorwa: Automobile Ledger (Ft. Ebuzzing)