Kubva pamigumisiro yakaipa kusvika kune yakanaka kwazvo uye ramangwana rakajeka, Bentley iri kuisa zvinyorwa zvekutengesa uye purofiti.
Panguva yekuvhurwa kweGT Speed intsva - mota yayo inokurumidza kugadzira mumakore zana nenhoroondo - takava nemukana wekubvunzurudza director director weBritish brand Adrian Hallmark.
Muhurukuro iyi Adrian Hallmarlk haana kungotiudza kuti zvakakwanisika sei kushandura mamiriro ezvinhu, asi akaburitsawo zano renguva pfupi uye yepakati-nguva ramangwana.
gore rezvinyorwa
Chiyero cheMotokari (RA) - Unofanira kunyatsogutsikana kuti chikamu chekutanga cha2021 chakavharwa nemhedzisiro yakanaka yeBentley uye zviratidzo zvakanaka zvichiripo. Dambudziko guru nderekuti haigone kuita zvinodiwa…
Adrian Hallmark (AH) - Takaita rombo rakanaka kuchengetedzwa neVolkswagen Group, iyo yakatibvumira kuti tisakanganiswa nekushaikwa kwesilicon chips. Dambudziko nderekuti chirimwa cheCrewe chakagadzirwa muna 1936 kugadzira mota mazana masere pagore uye isu tiri pedyo ne14,000, padyo zvakanyanya nemuganhu.
Mhando dzese dzave kuburitswa uye izvi zvinogadzira mamiriro akasiyana zvachose kubva pane zvaivepo makore maviri apfuura, patatadza kugadzira mota nyowani. Semuenzaniso, tave nemwedzi gumi nemisere tisina Flying Spur.
Kune rimwe divi, isu zvakare tine akawanda akawanda einjini, kusanganisira iwo akasanganiswa mavhezheni eBentayga uye Flying Spur. Nenzira iyi chete zvaive zvichikwanisika kuwana iyi mibairo yemari neyekutengeserana.
RA - Ikozvino 13% purofiti margin chimwe chinhu chinoita kuti ugadzikane kana kuti zvichiri kugona kuenda mberi?
AH - Handifunge kuti kambani haisati yasvika pakukwanisa kwayo kuzere. Makore makumi maviri apfuura, Bentley akatanga kutora matanho ekugadzira imwe bhizinesi modhi neContinental GT, Flying Spur uye gare gare Bentayga.
Zvese zviri kushanda zvakanaka, asi kana ndikatarisa Ferrari kana Lamborghini, mambure avo ari nani kupfuura edu. Takapedza nguva yakawanda tichigadzirisa bhizinesi uye inguva yekutanga isu kuwana purofiti yakakura kudaro.
Asi kana tikafunga mavakirwo atiri kuvaka mota dzedu paari, tinofanira uye tichaita zvirinani. Kwete pamutengo wekuwedzera kwemutengo kana kushandura mamisikirwo emotokari dzedu, asi musanganiswa wekutonga kukuru kwemitengo inoteverwa nehumwe hutsva hwetekinoroji huchatibvumidza kuvandudza.
Iyo Continental GT Speed muenzaniso wakanaka: isu takafunga kuti ingave yakakosha 5% yekutengesa kweContinental (500 kusvika mazana masere mayunitsi pagore) uye ingangoita huremu makumi maviri neshanu muzana, nemutengo wakakwira zvakanyanya uye purofiti.
RA - Ichi chinangwa chawakatsanangura here kana chine chekuita nerudzi rwebakatwa reDamocles iro Volkswagen Boka rakatenderedza pamusoro peBentley apo nhamba dzaive dzisina kunaka makore maviri apfuura?
AH - Hatinzwe kudzvanywa zuva nezuva, kunyangwe ichigara iripo nenzira yakadzikama. Tine hurongwa hwemakore mashanu negumi apo tinomisa zvinangwa zvekugadzirisa, purofiti nezvimwe zvese.
Isu takanzwa dzimwe nguva zvakataurwa "zvingave zvakanaka kana vakakwanisa kuwana zvishoma" kubva kuVolkswagen manejimendi, asi ivo vari kutikumbira mamwe mashoma muzana mapoinzi, anogamuchirwa, hongu.
Kana iyo inonzi dimikira bakatwa reDamocles rakarembera pamusoro pedu, isu hatina kukwanisa kutengesa mota muhafu yemisika yepasirese, isu taingove nembiri yemhando ina mumhando yazvino, uye isu takanga tiri mumamiriro ezvinhu akaipisisa iyo mhando inogona kuve. .
Ukaverenga zvichangoburwa zveBoka, havangatendi kutendeseka kweshanduko yatakawana paBentley uye vari kutsigira zvizere chiono chezano chatinacho cheBentley: kuzvipira kwakakwana kujekesa brand zvizere panosvika 2030.
RA - Chiratidzo chako chave nekutengesa kwakaringana munzvimbo dzakakosha dzepasirese, USA, Europe neChina. Asi kana kutengeswa kweBentley muChina kukaramba kuchiwedzera kutaura, zvinogona kukonzera njodzi yekubatwa nemusika uyu, uyo dzimwe nguva unokwanisa kuita kusagadzikana uye kusanzwisisa. Izvi zvinokunetsa here?
AH - Ndave kumakambani anonyanya kutsamira kuChina kupfuura Bentley. Tine randinodaidza kuti "symmetrical business": kusvika parizvino gore rino takura 51% mumatunhu ese uye dunhu rega rega rakakwira ne45-55% kupfuura gore rapfuura.
Ziva mota yako inotevera
Kune rimwe divi, miganho yedu muChina yakangofanana chero kupi zvako pasi uye tinoramba takatarisisa mitengo, zvakare nekuda kwekushanduka kwemari, kudzivirira musiyano mukuru wemutengo pakati peChina nenyika dzese. kudzivirira kugadzira mamiriro emusika wakafanana.
Saka isu tine rombo rakanaka kuti hatina kupfuura neChina uye ikozvino tine bhizinesi riri kubudirira ikoko. Uye, kwatiri, China haina kana kusagadzikana zvachose; maererano nemufananidzo, chimiro chemutengi uye maonero ezvinomiririrwa neBentley, zvakatonyanya kuswedera kune zvatinoshuva, kunyange zvichienzaniswa neCrewe. Vanotinzwisisa zvakakwana.
Plug-in mahybrids anobhejera kuchengetedza
RA - Wakashamisika here kuti Mercedes-Benz yakazivisa kuti ichazvinyura muma plug-in mahybrids (PHEV) apo mhando zhinji dziri kubheja zvakanyanya pahunyanzvi uhu?
AH - Hongu uye kwete. Kwatiri, kusvika tave nemotokari yedu yekutanga yemagetsi (BEV) mahybrids achave akanakisa atingashuvira. Uye chokwadi ndechekuti, maPHEV anogona kuve nani zvakanyanya kupfuura mota ine gasi-inofambiswa nevanhu vazhinji, kana ikashandiswa nemazvo.
Ehe, kune avo vanofamba 500 km kupera kwevhiki yega yega, iyo PHEV ndiyo yakaipisisa sarudzo. Asi kuUK semuenzaniso, avhareji yenhambwe inofambwa zuva nezuva makiromita makumi matatu uye PHEV yedu inobvumira magetsi emakiromita makumi mana neshanu kusvika makumi mashanu neshanu uye mumakore maviri anotevera achawedzera.
Mune mamwe mazwi, pa90% yenzendo, unogona kutyaira pasina chero hutsi uye, kunyangwe injini yakatangwa, unogona kutarisira kudzikiswa kwe CO2 ye60 kusvika 70%. Kana mutemo ukasakupa mabhenefiti ekutyaira PHEV iwe ucharamba uchibatsirwa kubva kune yakaderera mutengo wesimba.
Mercedes-Benz inogona kuita yainofunga zvakanyanya, asi isu tichabheja paPHEV yedu kuitira kuti vakwanise kukosha gumi neshanu kusvika makumi maviri neshanu muzana yekutengesa muBentayga neFlying Spur siyana, zvichiteerana, mhando mbiri dzinokosha kutenderera 2/3. zvekutengesa kwedu.
RA - Kune mamwe mabhureki anotopa anopfuura 100 km yekuzvimiririra yemagetsi, kugamuchirwa kwevatengi kwakanyanya. Tichitarisa chimiro chemushandisi wemhando yako, izvi zvinoita kunge zvisina basa…
AH - Nekuda kwePHEVs, ndakaenda kubva kune anokahadzika kuenda kune muevhangeri. Asi isu tinoda 50 km yekuzvitonga uye zvese zvakanakira zvakatenderedza 75-85 km. Pamusoro peizvozvo, pane redundancy, nekuti 100 km haizobatsiri murwendo rwe500 km, kunze kwekunge zvichikwanisika kuita mari nekukurumidza.
Uye ini ndinofunga kukurumidza kuchaja PHEVs kuchachinja mamiriro ese, nekuti ivo vanokubvumidza iwe kuwedzera 75 kusvika 80 km yekuzvitonga mumaminetsi mashanu. Izvi zvinogoneka nehunyanzvi sezvo tichiona kuti Taycan inokwanisa kutakura 300 km mumaminetsi makumi maviri.
Izvo zvakare zvinogoneka kuita rwendo rwe500 km ne15% ichitsigirwa nemagetsi, wozochaja nekukurumidza uye, pakupedzisira, yakaderera zvakanyanya kabhoni tsoka.
Ndinochaja Bentayga Hybrid yangu maawa makumi matatu nematanhatu ega ega, kureva kaviri kana katatu pasvondo (kubasa kana kumba) uye kuiwedzera negesi mavhiki matatu ega ega. Pandakanga ndiine Bentayga Speed, ndaiwanzoiwedzera kaviri pavhiki.
RA - Saka isu tinogona kufunga kuti Bentley ichavhura PHEV nekukurumidza kuchaja kugona…
AH - Haizovepo mune yazvino injini renji, asi chizvarwa chedu chinotevera PHEV zvirokwazvo chichadaro.
RA - Mari yako yekudyara mafuta ebiofuel ichangobva kuratidzwa pamawere ekukwira paPikes Peak, muUnited States. Inomiririra zano rako rekuvimbisa hupenyu hwechipiri kune ese maBentleys pasirese kana kuti zvakaoma kushandura injini idzi?
AH - Zvakanakisa zvezvose, hapana kutendeuka kunodiwa! Izvo hazvina kuita sepeturu ine lead kana isina lead, haina kufanana ne ethanol… zvinogoneka chose kushandisa e-mafuta emazuva ano pasina kuda kudzoreredza injini dzazvino.
Porsche iri kutungamira kuferefeta muBoka redu, asi ndosaka tirimowo. Zvinogoneka, uye pachave nekudiwa kwemafuta ejeti emvura kwemakumi mashoma anotevera makumi emakore, pamwe nekusingaperi.
Uye kana tikafunga kuti kupfuura 80% yeBentleys yose yakagadzirwa kubvira 1919 ichiri kufamba, tinoona kuti inogona kuva mhinduro inobatsira zvikuru. Uye kwete zvemhando yepamusoro mota chete: kana tikamira kuvaka mota dzepeturu muna 2030, dzinogara makore makumi maviri mushure meizvozvo.
Mota ye2029 ichange ichiri munzira muna 2050 uye zvinoreva kuti nyika ichada mafuta emvura kwemakumi emakore akati wandei mushure mekugadzirwa kweinjini yekupisa.
Iyo purojekiti iri kutungamirwa nemubatanidzwa wePorsche muChile, uko iyo e-fuel ichagadzirwa uye inogadzirwa (nekuti ndiko kuchaitwa zvigadzirwa, kumisikidzwa uye hunyanzvi hwekutanga uye isu tichazvifambisa munzvimbo).
Yakawanda Audi kupfuura Porsche
RA - Bentley akabuda pasi pe "amburera" yePorsche ndokuenda kuAudi's. Ko kushamwaridzana pakati pePorsche neRimac kwakupa zano here kuti uchinje Bentley's Strategic link kubva kune imwe Boka brand kuenda kune imwe?
AH - Kunze kweBentayga, motokari dzedu dzose dzinobva paPanamera, asi chete 17% yezvikamu zvakajairika. Uye kunyange zvimwe zvezvikamu izvi zvakagadziridzwa zvakanyanya, sePDK gearbox, iyo yakatora mwedzi gumi nemishanu kuti ishande zvakanaka mumotokari yemhando yepamusoro.
Mota yemitambo uye limousine inogadzira zvinotarisirwa zvakasiyana kubva kune vatengi, avo vakasiyanawo. Dambudziko nderekuti matekinoroji aya takawana padanho raakange atogadzirwa, kunyangwe takaisa maodha zvinoenderana nezvinodiwa zvedu, chokwadi ndechekuti "takanonoka kubati".
Taifanira kupedza mwedzi nemamiriyoni kuita basa raidiwa rokuchinjira. Tichitarisa kune ramangwana, mota dzedu dzemagetsi dzichanyanya kugadzirwa paPPE architecture uye isu takabatanidzwa mupurojekiti kubva pazuva rekutanga, kuisa mune zvese zvinodiwa kuti kana budiriro yapera hatifanirwe kuita. bvisa uye uitezve zvese.
Mukati memakore mashanu tichava 50% Porsche uye 50% Audi uye mukati memakore gumi zvichida 100% Audi. Isu hatisi mhando yemitambo, isu tiri inokurumidza kufamba yakasarudzika mota mhando ine hunhu huri padyo neiyo yeAudi.
Isu tinongoda kuvandudza maitiro edu zvishoma uye kuremekedza yedu yekutanga DNA. Ndosaka bhizinesi rePorsche-Rimac risingaite zvine musoro kwatiri, nekutarisa kwaro kune hyper-sports modhi.
RA - Musika weumbozha unoshandiswa "kupisa" uye, kunyanya muUnited States, Bentley yakave nemhedzisiro inonakidza mumwedzi ichangopfuura. Iwe uri kuzotsanangura nzira yekuraira kune uyo mutengi pasi rose?
AH - Musika wemotokari wakashandiswa wakafanana nemusika wemasheya: zvese zvinotenderera kugovera / kudiwa uye chinhu chekushuvira. Vatengesi vedu vanoshuvira kutenga mota kubva kune vatengi vangave vanofarira kutengesa nekuti pane chaizvo kuputika kuri kudiwa.
Isu tine certified system ine yakasimba yemhando yekudzora maitiro pamwe neyegore rimwe kusvika maviri yekudzosera waranti kana mota yabuda muwaranti yefekitori.
Kunyangwe dzichishandiswa zuva nezuva, hadzisi mota dzemamaira dzakakwirira uye dzinonyatsotarisirwa nemuridzi wekare. Saka inzira yakachengeteka yekuvhara a
zvakanaka.
RA - Ndeipi mamiriro azvino ekukanganisa kweBrexit paBentley?
AH - Zvakanaka ... ikozvino isu tinofanirwa kuenda kumitsara mirefu yemapasipoti panhandare dzendege. Zvakanyanya ndinofanirwa kukorokotedza chikwata chedu nekuti dai wapinda mukambani iyi nhasi, ndingati hapana chaitika uye zvinogoneka nekuti takapedza makore maviri nechidimbu tichizvigadzirira.
Izvi zvakadaro zvisinei nekuti 45% yezvidimbu zvinobva kunze kweUK, 90% yacho ichibva kuEurope. Kune mazana evatengesi, zviuru zvezvikamu uye chimwe nechimwe chinofanirwa kuchengetedzwa zvakanaka.
Taimbove nemazuva maviri emaparts stock, takasvika pa21 uye tadzika kusvika pagumi neshanu uye taida kudzika kusvika matanhatu, asi izvo hazvigoneke nekuda kweCovid. Asi izvi hazvina chekuita neBrexit, hongu.
RA - Iwe uchangobva "kutapudza" kambani yako. Mutengo wemitengo ndiyo paunofanirwa kunge uri?
AH - Mhinduro iri nyore ndeyekuti hapana kudiwa kana hurongwa hwekudzikisa zvakanyanya mutengo, kungowedzera zvishoma. Sezvineiwo, inguva yekutanga pabasa rangu kuti ndibvume kuti tingave tanyanya kudzikisa pasi mune dzimwe nzvimbo, kwete nekuti tine mota dzemagetsi, mota dzinozvimiririra, uye cybersecurity inoda mari yakakura.
Vanosvika makumi maviri neshanu muzana vevanhu vedu vakasiya kambani gore rapfuura, uye takadzikisa maawa ekuungana kwemotokari ne24%. Isu tinogona ikozvino kugadzira makumi mana muzana emotokari dzakawanda dzine vanhu vakafanana vakananga uye makumi mashanu kusvika makumi matanhatu emakondirakiti enguva pfupi pachinzvimbo chemazana manomwe.
Kuwedzera kwekushanda kwakakura. Uye isu tiri kushanda kuti tiite imwe 12-14% hunyanzvi hwekuvandudza mukati memwedzi gumi nemiviri inotevera, asi hapana kucheka kwakadaro.
RA - Pane sirin'i pamusoro yausingade kuenda maererano nekugadzirwa / kutengesa kwehuwandu nekuda kwekuzvisarudzira?
AH - Isu hatisi kunangana nehuwandu, asi pakuwedzera huwandu hwemhando izvo zvinozotungamira kune yakakwirira kutengesa. Isu tinoganhurirwa nefekitari uye kupihwa kwemuviri.
Tiri kushanda mashifiti mana pakupenda, mazuva manomwe pasvondo, hapana kana nguva yekugadzirisa. Muna 2020, takaseta rekodhi nyowani yekutengesa yemotokari zviuru gumi nenomwe, uye tinogona kunge takakwira pagumi nemana, asi pazasi pegumi neshanu.
Yakanga iri mugwagwa wakareba, izvo zvakatitora kubva ku800 mota/gore pandakabatana nekambani iyi muna 1999, kuenda ku10 000 makore mashanu chete kubva pakatangwa Continental GT muna 2002.
Patakasvika 10,000 motokari muna 2007, kutengesa kwepasi rose kwemotokari pamusoro pe € 120,000 (kugadzirisa kukwira kwemitengo) kwaiva zvikamu gumi neshanu, zvichireva kuti takanga tine chikamu che 66% chemusika muchikamu ichocho (umo Ferrari, Aston Martin kana Mercedes-AMG inokwikwidza).
Nhasi, chikamu ichi chakakosha motokari 110 000 pagore uye dai taiva ne66% ye "keke" iroro tingadai tichigadzira motokari 70 000 pagore. Mune mamwe mazwi, handifungi kuti tiri kutambanudza
tambo. Asi isu tine chinzvimbo chinokwezva.
RA - Akabata zvinzvimbo zvehutungamiriri hwakakwana paPorsche neBentley. Ko vatengi vemhando mbiri idzi vakafanana here?
AH - Pandakatama kubva kuPorsche kuenda kuBentley, ndakaverenga ruzivo rwese rwakanga rwuri pamusoro pevatengi kuti vanzwisise kusiyana kweprofile, ramangwana revanhu, nezvimwe. Uye ndakaona zvinhu zvakawanda zvakafanana.
Muridzi wePorsche anofarira kuunganidza mota, hunyanzvi hunyanzvi, kufamba nechikepe uye nhabvu (zvakajairika kuva nebhokisi munhandare). Muridzi weBentley ane zvinodhura zvakanyanya mumifananidzo, mota, yachts uye anofarira nhabvu… asi kazhinji ndiye muridzi wekirabhu, kwete bhokisi.