Inonzi "Renaulution" uye ihurongwa hutsva hweRenault Group hunovavarira kudzoreredza zano reboka kuti riite pundutso kwete kugovanisa musika kana huwandu hwekutengesa kwakakwana.
Hurongwa uhu hwakakamurwa kuita nhanho nhatu dzinodaidzwa kuti Kumuka, Kumutsiridza uye Chimurenga:
- Kumuka kuvakafa - inotarisa kudzoreredza purofiti uye kugadzira liquidity, kusvika 2023;
- Renovation - inotevera kubva kune yakapfuura uye ine chinangwa chekuunza "kuvandudzwa uye hupfumi hwemhando dzinobatsira mukubatsira kwemhando";
- Revolution - inotanga muna 2025 uye ine chinangwa chekushandura maitiro ehupfumi eBoka, ichiita kuti iende kune tekinoroji, simba uye kufamba.
Luca de Meo, CEO weRenault GroupChirongwa cheRenaulution chine kutungamira kambani yese kubva kumavhoriyamu kusvika kune kukosha kwekugadzira. Kupfuura kupora, ishanduko yakadzama yebhizinesi redu modhi.
Focus? purofiti
Yakatarisana nekudzoreredza kukwikwidza kweRenault Group, chirongwa cheRenaulution chinotarisa boka pakugadzira kukosha.
Nyorera kune tsamba yedu
Izvi zvinorevei? Zvinongoreva kuti kuita hakuchayerwe zvichibva pamasheya emusika kana huwandu hwekutengesa, asi pane pundutso, kugadzirwa kwemari uye kushanda kwekudyara.
Nhau hadzizoshaikwi
Iye zvino, tichifunga kuti mugadziri wemotokari anogara ne… kugadzira uye kutengesa mota, zvinoenda pasina kutaura kuti chikamu chikuru chechirongwa ichi chinoenderana nekuvhurwa kwemhando nyowani.
Saka, panosvika 2025 mhando dzinoumba Renault Boka dzichavhura isingasviki makumi maviri nemana emhando nyowani. Pakati peizvi, hafu ichava yezvikamu C uye D uye zvishoma 10 yavo ichava 100% yemagetsi.
Asi pane zvimwe. Izvo zvinodikanwa kuderedza mutengo - sezvakaziviswa mune imwe chaiyo chirongwa chechinangwa ichi. Kuti izvi zviitike, Renault Group inoronga kuderedza nhamba yemapuratifomu kubva matanhatu kusvika matatu chete (80% yeBoka mavhoriyamu anobva pamapuratifomu matatu eAlliance) uye powertrains (kubva kumhuri sere kusvika ina).
Pamusoro pezvo, ese mamodheru achatangwa anoshandisa mapuratifomu aripo achasvika kumusika mukati memakore asingasviki matatu uye huwandu hwemaindasitiri eboka huchaderedzwa kubva pamamiriyoni mana emayuniti (muna 2019) kusvika 3.1 miriyoni zvikamu muna 2025.
Boka reRenault rinodawo kutarisa pamisika ine mari yepamusoro-soro uye kumisa mutengo wakasimba, kuderedza mitengo yakatarwa ne2.5 bhiriyoni panosvika 2023 uye ne3 bhiriyoni panosvika 2025.
Chekupedzisira, chirongwa cheRenaulution chinopawo kudzikiswa kwekudyara uye mari munzvimbo yetsvagiridzo nekusimudzira, kubva pagumi muzana remari kusvika pasi pe8% muna 2025.
Luca de Meo, CEO weRenault GroupIsu takaisa hwaro hwakasimba, hwakasimba, takakwenenzvera mashandiro edu kutanga muinjiniya, kudzika-pasi pazvinenge zvichidikanwa, uye takagovera zviwanikwa kune zvigadzirwa uye matekinoroji ane simba rakasimba. Uku kushanda kwakagadziridzwa kuchapisa ramangwana redu remhando yezvigadzirwa: tekinoroji, magetsi uye kukwikwidza.
Kukwikwidza kunodzorerwa sei?
Kuti udzorere kukwikwidza kweRenault Boka, chirongwa chaunzwa nhasi chinotanga nekuchinja mutoro wekugadzirisa purofiti yayo kune yega mhando. Panguva imwecheteyo, inoisa huinjiniya pamberi, ichipa mutoro kune nzvimbo dzakadai semakwikwi, mari uye nguva yekutengesa.
Chekupedzisira, tichiri muchitsauko chekudzoreredza kukwikwidza, Renault Boka rinoda ku:
- kunatsiridza huinjiniya uye kugona kwekugadzira nedonzvo rekudzikisa mitengo yakatarwa uye kuvandudza mitengo inochinja pasi rose;
- kutora mukana wezvinhu zveBoka zvazvino zveindasitiri uye hutungamiriri mumotokari dzemagetsi mukondinendi yeEurope;
- tora mukana weRenault-Nissan-Mitsubishi Alliance kuwedzera kugona kwayo mukuvandudza zvigadzirwa, zviitiko uye matekinoroji;
- mhanyisa masevhisi ekufambisa, masevhisi emagetsi uye masevhisi edata;
- kunatsiridza purofiti mumayuniti mana akasiyana ebhizinesi. Izvi zvichange "zvichienderana nemhando, dzinotarisira zviitiko zvavo, uye dzakanangana nevatengi nemisika yavanoshanda".
Nechirongwa ichi, Renault Boka rinoronga kuona purofiti inogara panguva imwe chete ichitsvaga kuzadzisa chisungo chayo mukuwana kusarerekera kwekabhoni muEurope panosvika 2050.
Nezve hurongwa uhu, Luca de Meo, CEO weRenault Group, akati: "Tichabva kukambani yemotokari inoshandisa tekinoroji, kuenda kukambani yehunyanzvi inoshandisa mota, iyo inokwana 20% yemari, panosvika 2030, ichabva. mumasevhisi, data, uye kutengesa simba".