Pedro Fondevilla, general director weCUPRA Portugal. "Isu hatisi mhando yakagovaniswa brand"

Kuna Pedro Fondevilla, anga ari pamberi penzvimbo dzeCUPRA muPortugal kubva munaKurume, hapana mubvunzo: "mhando icharamba ichikura muPortugal".

Tarisiro isingaite seyakakanganiswa nematambudziko akatarisana nebazi remotokari.

"Inongotya ramangwana risingazivi kwairi kuenda", inotora mutoro, uyo anonongedza sechinhu chinonyanya kukosha chehutungamiri hwake kukura kwechiratidzo muPortugal, nekusimbiswa kwekuiswa kwemhando dzakasanganiswa nemagetsi.

CUPRA iri kuenda kupi?

Nemakore matatu chete ekuvapo mumusika uye kunyangwe mamiriro epasirese asina kunaka - nekuda kwedambudziko redenda rakakonzerwa neCCIDID-19 - CUPRA yakanyoresa kukura kwe11% muna 2020, nhamba dzakaenzana nezvikamu makumi maviri nenomwe nemazana mana zvakatengeswa.

Chikamu chekukura uku chinofanirwa, sekureva kwaPedro Fondevilla, "kugamuchirwa kwakanaka kweCUPRA Formentor". Modhi inotoverengera makumi matanhatu muzana ekutengesa kweCUPRA pasi rese uye anopfuura makumi masere muzana muPortugal. "Yakanga iri modhi yekutanga kwatakashandisa 100% yeDNA yemhando. Iwo muenzaniso une hunhu hwayo, uye izvo zvakaratidzwa mukudiwa ”.

Kuna Pedro Fondevilla, zviri mu "hunhu" hwayo kuti CUPRA ine chimwe chebudiriro yayo: "Tinoziva kuti dhizaini yedu inogona kunge isiri yekuda kwemunhu wese, asi avo vanoifarira, vanoifarira chaizvo". Ndosaka ramangwana remhando richipfuura nemamwe 100% CUPRA modhi.

Isu hatisi mhando yemhando dzakagovaniswa uye isu tine yakasarudzika chinzvimbo mumusika. Kusvika kweCUPRA BORN kunoratidza nzira yaticharamba tichitevera.

Pedro Fondevilla, Mutungamiriri Mukuru weCUPRA Portugal

Iyo CUPRA Yakazvarwa ichave yekutanga 100% yemagetsi modhi kubva kuSpanish brand. Muenzaniso uchasvika muPortugal mukupera kwa2021 uye uchatsigirwa nekusvika kweimwe tramu, CUPRA Tavascan, muna 2024.

Dambudziko rekuisa magetsi

Kutengeswa kwemagetsi nemagetsi emhando muPortugal kwakawedzera neanopfuura 50% muna 2020. Zvisinei, mumaonero aPedro Fondevilla, zvivakwa zvekuchaja mota dzemagetsi munyika yedu "hazvisati zvave kukwanisa kuenderana nezvinodiwa uye chido chevatyairi vane kuita shanduko iyi. Network yekuchaja haina kukwana, pane nzira refu yekuenda".

Pane kudiwa kwekukasika kwekuwedzera mari yeruzhinji mukuchaja zvivakwa. Zvigadzirwa zvinogona kuita shanduko, asi vatengi vedu vanodawo maturusi ekufamba nesu.

Pedro Fondevilla, Mutungamiriri Mukuru CUPRA Portugal

Nezve CUPRA, matambudziko akasiyana: "zvisinei tekinoroji, mhando dzeCUPRA dzinofanirwa kuve nemubairo pakutyaira.

Mhedzisiro yeCUPRA inoratidza kuti kune vatengi vasingade "zvikepe zvemuchadenga". Vanoda motokari dzine dhizaini yemhando yepamusoro uye dzinonakidza kutyaira”, anodaro mukuru uyu, achinongedza kuiswa kwemagetsi seimwe yematambudziko makuru pamhando iyi.

Nezve kuenderera kwekupihwa kwemamodheru ane injini dzinopisa muCUPRA renji, Pedro Fondevilla haatsigire kana kuramba kuenderera kwehunyanzvi uhu mune ramangwana remhando, achisarudza kutaura kuti "paCUPRA tichagara tichiteerera kune izvo vatengi vedu. 'zvinoda". Uye sezvatinoziva, kuCUPRA kuchine nzvimbo yemamodheru senge CUPRA Formentor VZ5:

Chero zvazvingaitika, zvinoita sekunge mune ramangwana reCUPRA, kunakidzwa kwekutyaira kunogara kuri papicenter yemhando, ndiko kutenda kwaPedro Fondevilla. Kutendwa kwakavakirwa pamakore anopfuura makumi maviri echiitiko muchikamu chemotokari.

Pedro Fondevilla nzira

Nedhigirii reBusiness Administration neManagement kubva kuYunivhesiti yeBarcelona uye dhigirii repashure muKushambadzira kubva kuESADE Business School, Fondevilla akatanga basa rake reunyanzvi semutungamiriri muFrance paRenault Group, asati adzokera kuSpain neBoka rimwe chete.

Muna 2006, akabatana neVolkswagen España Distribución Group (panguva iyoyo VAESA), achitora zvinzvimbo zvakasiyana munzvimbo yeCommerce kusvika asvika kuDhipatimendi reKushambadzira reVolkswagen, chinzvimbo chaakabata kusvika 2018, gore raakabatana neSEAT SA.