Makore matatu mushure mekutangwa kwayo semhando yakazvimirira, CUPRA inopinda muna 2021 iine zvishuvo zvitsva, iine CUPRA Akazvarwa , iro zita rakananga rekugadzirwa kweiyo CUPRA el-Born, yekutanga 100% yemagetsi modhi, iyo "spearhead" yeiyi nhanho nyowani.
Pachiitiko chakaitwa paCUPRA e-Garage chaiyo papuratifomu, mudiki mhando muVolkswagen Group yakaburitsa hurongwa hwayo hweramangwana uye, chokwadi ngaudzwe, haina kushaya chishuvo.
Kutanga, Mutungamiri weCUPRA, Wayne Griffiths akaburitsa zvibodzwa zvemhando ye2021, achiti: "CUPRA yakashamisa munhu wese mumakore matatu aya uye yakatoramba ichikura panguva yedenda. Iyi mibairo mikuru inotipa tarisiro yekutarisana ne2021 nesimba rakawanda: gore rino, tinoda kupeta kaviri huwandu hwekutengesa hwa2020 uye tisvike musanganiswa wegumi muzana yehuwandu hwekambani.
Zviripachena, kuti uwane iyi nhanho yekukura chirongwa chinodiwa uye CUPRA's inobva pane "mbiru" nhatu dzakasiyana: electrifying the range, kushandisa nzira itsva yekugovera uye kuvaka "brand universe".
CUPRA Akazvarwa: yekutanga yenguva nyowani
Nezvekuiswa kwemagetsi, CUPRA ine chinangwa chekuona kuti makumi mashanu muzana ezvese zvekutengesa zveFormentor ndeye plug-in mahybrid versions, pamwe nemhando yakazara yemhando dzemagetsi.
Nyorera kune tsamba yedu
Nekudaro, ndeye CUPRA Yakazvarwa inoratidzika se "nyeredzi" yechirongwa ichi chekuisa magetsi cheCUPRA, inotarisirwa kutangwa gore rino, kwete kungobatsira CUPRA kuderedza kuburitswa kweCO2, asiwo kushandura mhando. .
Shanduko iyo ichave zvakare Yakazvarwa se "mutoro" wekushandisa nzira nyowani yekugovera, nemuenzaniso uchiwanikwa nekunyoreswa, nechikamu chemwedzi chinozosanganisira kushandiswa kwemotokari uye mamwe masevhisi ane hukama (yechipiri "mbiru" ) .
Ichatevedzwa, maererano neAutocar, neimwe muenzaniso yemagetsi, inotarisirwa kusvika muna 2025. Muduku pane CUPRA Akazvarwa, iyi modhi inofanira kushandisa "mini-MEB", ndiko kuti, kuduku kuduku kweMEB, iyo. takataura nezve makore mashoma apfuura, iyo Volkswagen iri kuvandudza uye iyo ichapa kusimuka kune akawanda compact emagetsi modhi, akafanana neSEAT Ibiza kana Volkswagen Polo.
dzimwe mbiru
Mukuwedzera pakuda kushandura bhizinesi rayo, CUPRA inoronga, ichiri pasi pe "mbiru yechipiri" yekukura, kuwedzera kuonekwa kwayo mumigwagwa. Nechinangwa ichi, anoronga kuvhura "Guta Garage Zvitoro" munzvimbo dzepakati pemaguta makuru pasirese.
Chinangwa ndechekuwedzera network yayo yepasi rose, kufungidzira kuve ne800 mapoinzi ekutengesa mukupera kwa2022. Pamusoro peizvi, CUPRA inodawo kuwedzera timu yayo neanopfuura zana CUPRA Masters.
Pakupedzisira, "mbiru yechitatu", iyo yekukura kwezvinhu zvakasikwa, ichatarisa pakugadzira zviitiko zvitsva, nekudaro kutsvaga kuwedzera mumisika mitsva yepasi rose, pakati peMexico, Israel kana Turkey.