Pane imwe nguva inogadzira mota yemitambo isina kutaura kushoma maererano nekutengesa, Porsche nhasi inyaya yakakomba yemukurumbira uye, pamusoro pezvose, pundutso - kunyangwe kana ikaongororwa mukati meboka rine akati wandei emhando dzemhando, senge Volkswagen Boka kesi. Kuratidza izvi, kune nhamba dze2017, iyo inozivisa huwandu hwe236 376 zvikamu zvakatengeswa.
Mazuva ano, nemhando yakavakirwa pamhando shanu - 718, 911, Panamera, Macan uye Cayenne - chokwadi ndechekuti mugadziri weStuttgart ave chirevo, zvakare mune zvekutengesa. Ndatenda, kubva pakutanga, kune zvikumbiro zvakaita seMacan, yepakati-renji SUV yakaunzwa muna 2014 uye izvo, muna 2017 chete, yakatengesa zvinopfuura 97 zviuru zvezvikamu , kana kuti Panamera sports saloon. Izvo, kutora mukana wekuti chizvarwa chitsva chakatangwa pakutanga kwegore rapfuura, chakasvika Zvita 31 pamwe nehuwandu hwe28 zviuru zvezvikamu - kuwedzera kwe83% kupfuura gore rapfuura.
Zvinoshamisa mukati mavo, manhamba aya anoratidza, mukuwedzera kune 4% kukwira kwese kwekutengesa kwePorsche, kugona kwemugadziri, pasina anopfuura makore matanhatu, kaviri kutengesa kwayo. Kubva pazvikamu zve 116 978 muna 2011 (gore umo kutengesa kwakanga kuchiri kuverengwa maererano negore rezvemari, uye kwete maererano nekarenda), kusvika kune zvikamu zve 246,000 zvakaratidzwa muna 2017.
Porsche, iyo mhando… generalist?
Nekune rimwe divi, kunyangwe tsananguro yekukura uku inogarawo muhuwandu hwave kuwanikwa neGerman sports car brand mumisika yakaita seChina - iyo yekupedzisira, kutaura zvazviri, musika wemugadziri par kunaka nhasi -, hapana chimwe cheizvi chinovanza chii. ichokwadi chisingarambiki uye chinotoshamisa zvikuru - kuti Porsche parizvino inotengesa mota dzakawanda kupfuura zvese zvazvinogona uye vangave-vakwikwidzi vakaiswa pamwechete!
Kana mumakore ekuma1990, pamberi pekutangwa kwePorsche Boxster - iyo mota inotarisira kuchengetedza mhando - yeGerman mitambo yemitambo yekugadzira mota yepasirese yekutengesa yaive isingasviki 20,000 mauniti pagore, nhasi inodarika vese vagadziri vakuru vemotokari dzemitambo.
Semuenzaniso, uye kunyangwe nemadaro akakodzera maererano nekumisikidza, tinogona kuwedzera Aston Martin, Ferrari, McLaren uye Lamborghini, uye kutengeswa kwakasanganiswa kwevose, muna 2017, kunoenderana neisingasviki 10% yemotokari dzese dzakatengeswa. nePorsche.
Kuunzwa kweCayenne uye gare gare yePanamera neMacan yakashandura mhando kuita muvaki akazara - tingati… generalist? -Kunyange kusimbiswa kwemaitiro emitambo yemhando dzayo kunoramba kuchiripo, kunyangwe kana uchireva anopfuura matani maviri eSUVs.
Vamwe vagadziri vanozofanirwa kushanda sereferensi, senge Jaguar, iyo inotova nemamodheru akamisikidzwa zvirinani "kuita manhamba". Asi kunyange zvakadaro, feline brand haina kupfuura 178 601 units.
Simba reiyo Porsche brand. Pasina kupokana, zvinokatyamadza…