Toyota yakaunza chiziviso chayo chitsva chechiratidzo muEurope, icho chinotaridza imwe vhezheni yechiratidzo chemhando uye mavara - yakatangwa muna 1989.
Sezvataona mune mamwe mabhureki, akadai seBMW kana Nissan, chinangwa chekuvandudza uku ndechekuvandudza kutaurirana nevatengi vayo vanonyanya kufarira dhijitari nenharembozha, pamwe nekumaka shanduko yeToyota kubva kukambani inogadzira mota kuenda kune imwe nyika. imwe yekufamba.
Chiziviso chitsva chekuona, chinoda kutaurirana "kureruka, pachena uye zvechizvino-zvino", uye kuti zvibudirire izvi zvakaumbwa zvichibva pamisimboti ina yakakosha: avant-garde, mufananidzo wepamusoro-soro, wakanangana nenharembozha, uye yekupedzisira inopindirana pazvikamu zvese zvebhizinesi uye. sub-brands.
Ndiwo maitiro makuru emazuva edu ane chekuita nelogos: flat design. Mune mamwe mazwi, mune iyi kesi uye nevamwe muindasitiri yemotokari, maviri-dimensional shanduro dzelogos dzaive dzinenge dzagara dzakamiririrwa nekuona kwevhoriyamu.
Chiratidzo chematatu ellipses chakafanana nechataiziva kare, asi shanduro itsva ikozvino yave nemativi maviri - nyore kubatanidza uye kuverenga mudhijitari - uye inorasikirwa nekubatana kwayo nezwi Toyota, chimwe chinhu icho chiJapan chinoruramisa nacho. kucherechedzwa kwechiratidzo, "nokuti chiratidzo chinozivikanwa muEurope yose".
Nyorera kune tsamba yedu
Zvichienderana nekuchinja kwechiratidzo, dzimwe shanduko dziri kuitwa, sekuzivikanwa kweiyo Toyota Plus yakashandiswa chirongwa, iyo yava kuzivikanwa seToyota Used Trust.
Didier Gambart, Mutevedzeri weMutungamiriri weKutengesa, Kushambadzira & Chiitiko cheMutengi kuToyota Motor Europe"Takagadzira chiziviso chitsva chechiratidzo ne 'mangwana' mupfungwa. Chinangwa chedu chaiva chekubatana nevatengi kunyange zviri nani, zvichivabvumira kuti vaenderane nekuwedzera kwekukurumidza kweToyota electrified motokari, mabasa ekufambisa uye kutengesa paIndaneti. "
Kuburitswa kweEuropean kwehuzivi hutsva hwekuona kwakatanga muna Chikunguru 20, asi kuchatanga, padanho rechigadzirwa, nekutangwa kwechizvarwa chitsva cheToyota Yaris.