Chiziviso nhasi kuti aston martin ine CEO mutsva (CEO) ingori chitsauko chazvino chenguva dzemhirizhonga dzanga dzichirarama mumwedzi ichangopfuura mudiki muvaki weBritish.
Andy Palmer anga ari CEO weBritish brand kubvira 2014 uye anga achitarisira kukura kwaAston Martin kusvika nguva pfupi yadarika.
Yayo "Second Century Plan" (Chirongwa cheSecond Century) chakaibvumira kuti ivandudze portfolio yemhando, mushure mekutangisa DB11, Vantage nyowani uye DBS Superleggera. Kusunungurwa kwakakosha zvachose? Zvichida iyo DBX nyowani, yekutanga brand SUV - kutanga kwakakanganisika nekuda kweCovid-19 - iyo Palmer yaitarisira kuchengetedza inodiwa kugadzikana kwemari kweiyo isingagare yakagadzikana Aston Martin.
Iyo "British Ferrari"
Yakanga iri shuviro yaAndy Palmer kukwidziridza Aston Martin kusvika pachimiro che "British Ferrari" - chirevo chaakashandisa mubvunzurudzo na Autocar. Chishuvo chakatarisana, pamusoro pezvose, pane bhizinesi modhi yeiyo ine simba Italian brand, asiwo pamhando yemota yainoda kupa.Nyorera kune tsamba yedu
Ingotarisa iyo hyper-sport Valkyrie, inova zvakare yekutanga-yakare kumashure yepakati-injini modhi - uye haisiriyo yega. Muzvirongwa tinoona mamwe maviri "yepakati-injini" munzira: Valhalla (2022) uye itsva Vanquish (2023).
Nekudaro, sarudzo yaPalmer yakanyanya "inki" yaive yekuisa Aston Martin pamusika wemasheya - takaona akashata Sergio Marchionne achiita zvimwe chete naFerrari payakaparadzana kubva kuFCA, uye nekubudirira kukuru. Panyaya yaAston Martin, nyaya yacho haina kufamba zvakanaka...
Mushure mekutevedzana kwemaitiro asina kunaka ekutengeserana uye kuratidza kurasikirwa mumwedzi mitatu yekutanga yegore rino, migove yeBritish brand yakatorasikirwa ne90% yekukosha kwavo kwekutanga. Mhedzisiro yakatungamira Palmer kuti iongorore hurongwa hwayo hwekutanga, kunonoka, semuenzaniso, kuunzwa kwemhando yepamusoro Lagonda pamusika.
Lawrence Stroll, investor, iye zvino CEO
Muna Kurume, akauya pachiitiko Lawrence Stroll, anonyanya kuzivikanwa nekuvapo kwake muFormula 1 - ndiye mutungamiriri wechikwata cheRacing Point - akatungamira mubatanidzwa wekudyara izvo zvinomutendera kubaya mazana emamiriyoni emaeuro muAston Martin (yakawanda. inodiwa kuvimbisa DBX kugadzirwa kwekutanga). Yakavimbisawo kutorwa kwe25% yekambani kumubatanidzwa unotungamirwa naStroll.
Lawrence Stroll parizvino ndiye CEO weAston Martin uye hurongwa, parizvino, hwakajeka: kutangazve mashandiro ekugadzira (ivo vakamiswawo nekuda kweCovid-19), paine tarisiro yakajeka yekutanga kugadzirwa kweDBX. Iyo yepakati-renji kumashure yepakati-injini yepamusoro uye hyper sports mota dzinofanirwa kuenderera mberi, kusimbisa chinzvimbo chaAston Martin muchikamu ichi chemusika.
Ndiani asiri chikamu cheramangwana reAston Martin? Andy Palmer.
Aston Martin DBS Superleggera
Aston Martin ane CEO mutsva
Migumisiro yakashata yaPalmer inogona kunge yakaremedza chisarudzo chaStroll chekumutsiva. Sarudzo yemutungamiriri mutsva weAston Martin yakawira kuna Tobias Moers , ane makore anopfuura 25 murwi weDaimler. Uye kubvira 1994 akabatanidzwa, kunyanya, neMercedes-AMG.
Akakwira kumusoro kwehutungamiri hweDaimler's high-performance division, achitora basa remutungamiri kubva 2013. Moers ndeimwe yevatyairi vekuwedzera kwayo: kutengesa kwakasimuka kubva ku70,000 units mu2015 kusvika ku132,000 units gore rapera.
Ndiye munhu ane hunyanzvi hwekuita basa remukuru weAston Martin, sekureva kwaStroll:
“Iye inyanzvi ine tarenda rakatanhamara uye mutungamiriri webhizinesi akapupurirwa, ane rekodhi yakasimba kwemakore akawanda aagara naDaimler, watine kudyidzana kwenguva refu uye kwakabudirira kwehunyanzvi uye kwekutengeserana kwatinotarisira kuti kuenderera mberi.
Munguva yebasa rake, aiziva nzira yekuwedzera mhando dzemhando, kusimbisa chinzvimbo cheiyo brand uye nekuvandudza pundutso.
Achave iye munhu akakodzera kushandura hupfumi hwe (nguva dzese) ainetsekana Aston Martin? Tichafanira kumirira.
Chikwata cheRazão Automóvel chicharamba chiri pamhepo, maawa makumi maviri nemana pazuva, panguva yekubuda kweCCIDID-19. Tevedzera kurudziro yeGeneral Directorate yehutano, dzivirira kufamba kusingakoshi. Pamwe chete tichakwanisa kukunda chikamu chakaoma ichi.