Paive patove nekubatana kwehunyanzvi pakati pe aston martin uye Mercedes-Benz , iyo yakabvumira mugadziri wechiRungu kuti asangoshandisa AMG's V8s kushongedza mamwe emhando dzayo, asiwo kutora dhizaini yemagetsi yemugadziri weGerman. Ikozvino kudyidzana kwehunyanzvi uku kuchasimbiswa nekuwedzerwa.
2020 richave gore iro vazhinji vedu vasingambofa takakanganwa, chimwe chinhu chiri chokwadi kuna Aston Martin, tichifunga nezvese budiriro yaakaona gore rino.
Mushure meiyo yakaipa kutengeserana uye mhedzisiro mhedzisiro mukota yekutanga yegore (pre-Covid-19), uye zvakazotevera kudzikisira kwakakosha pamusika wemasheya, Lawrence Stroll (director weFormula 1 Racing Point timu) akapinda kuti adzore Aston Martin. , achitungamirira sangano rekutsvaga mari iro rakamuvimbisawo 25% yeAston Martin Lagonda.
Yakanga iri nguva yakazosarudza kuenda kweMutungamiriri Andy Palmer, Tobias Moers achitora nzvimbo yake kuAston Martin.
Moers akabudirira zvakanyanya semutungamiriri kuAMG, chinzvimbo chaakange akabata kubvira 2013 muchikamu chepamusoro cheMercedes-Benz, ari mumwe weakanyanya kukonzera kukura kwayo.
Ukama hwakanaka naDaimler (kambani inobereka Mercedes-Benz) hunoratidzika kuva hwakavimbiswa.
Nyorera kune tsamba yedu
Izvi ndizvo zvatingaite kubva pachiziviso chitsva ichi, uko kudyidzana kwetekinoroji pakati peAston Martin neMercedes-Benz kwakasimbiswa nekuwedzerwa. Chibvumirano pakati pevagadziri vaviri vachaona Mercedes-Benz ichipa yakakura zvakasiyana-siyana zvemagetsi - kubva kune inonzi yakajairika injini (kupisa kwemukati) kune mahybrids uye kunyange magetsi -; uye yakawedzera mukana kune emagetsi ekuvaka, kune ese mamodheru anozotangwa ne2027.
Chii chinowanikwa neMercedes-Benz mukudzoka?
Sezvingatarisirwa, Mercedes-Benz yaisazobuda muchibvumirano che "maoko anozunguza". Saka, mukutsinhanisa tekinoroji yayo, mugadziri weGerman achawana chikamu chikuru mumugadziri weBritish.
Mercedes-Benz AG parizvino ine chikamu che2.6% muAston Martin Lagonda, asi nechibvumirano ichi tichaona kuti chikamu ichi chichikura zvishoma nezvishoma kusvika pa20% mumakore matatu anotevera.
vavariro dzinovavarira
Nechibvumirano ichi chakasainwa, ramangwana rinoratidzika kuve rakavimbiswa kumugadziri mudiki. MaBritish anoongorora hurongwa hwavo hwekuronga uye mamodheru ekutanga uye, tinogona kutaura, vanonyanya kuda chinzvimbo.
Aston Martin ine chinangwa chekusvika 2024/2025 nekutengesa kweanosvika zviuru gumi zvemayunitsi pagore (yakatengesa angangoita mazana mashanu nemakumi mapfumbamwe emakumi mashanu mayunitsi muna 2019). Nechinangwa chekukura kwekutengesa kwaitwa, mutengo unofanirwa kunge uri muhurongwa hwe2.2 bhiriyoni euros uye purofiti munharaunda ye550 miriyoni euros.
Hatizive kuti ndedzipi mhando nyowani dzeAston Martin dzichange dziri munzira, asi maererano neAutocar, iyo yakawana zvirevo kubva kuna Lawrence Stroll naTobias Moers, pachave nenhau dzakawanda. Mienzaniso yekutanga kubatsirwa kubva muchibvumirano ichi ichasvika pakupera kwa2021, asi gore ra2023 rinovimbisa kuti ndiro richaunza hutsva hwakawanda.
Lawrence Stroll aitonyanya kutaura. Akataura kuti zviuru gumi zvezvikamu / gore zvichave zvakaumbwa nemotokari dzemitambo dzine mbiri dzemberi nepakati kumashure (valhalla itsva uye Vanquish) uye "SUV chigadzirwa portfolio" - iyo DBX haizove iyo yega SUV. Akawedzera kuti muna 2024, 20-30% yekutengesa ichave mhando dzakasanganiswa, neyekutanga 100% yemagetsi kuoneka isati yasvika 2025 (iyo pfungwa uye 100% yemagetsi Lagonda Vision uye All-Terrain inoita kunge inotora nguva yakareba kana kugara. kekutanga. nzira).