Iwe unoziva kutaura kwokuti 'iyo nyaya yakaita bhuku'. Zvakanaka, iyo nyaya yeReason Automobile yakaita bhuku - rinonakidza kana kwete, izvo zvatove negakava.
Hatisi kuzonyora bhuku, asi ngatinakirwei yedu yakakosha « ZVAKANAKA YE2011-2020 DECADE »kugovera nyaya yedu newe.
Zvakatanga sei? Zvakaoma here? Takanga taronga zvose here kana kuti kwaiva kupenga? Pane mibvunzo yakawanda yatisingambokupinduri. Kure kure.
Ngatipindurei mibvunzo iyi yese uye ngatitarisei dzimwe dzenguva dzakamaka Razão Automóvel, kubva panheyo yedu kusvika panguva ino. Kuenda kuburikidza nekukunda uye zvakare kukundwa kwepurojekiti iyo, pasina kuzvininipisa kwenhema, yanga ichitungamira hunyanzvi mune ruzivo rwemotokari muPortugal.
Nyorera kune tsamba yedu
Asi, sezvazvinofanira kuva, ngatitangei pakutanga. Chokwadi, ngatimbodzokerai shure zvishoma. Nyika yachinja zvakanyanya zvekuti tinonzwa kudiwa kwekugadzirisa nhoroondo yeReason Automobile munguva.
Nyika pakutanga kwemakore gumi apfuura
Yakavambwa muna 2012, Razão Automóvel akazvarwa panguva yekukura kweblogosphere uye masocial network. Panguva imwecheteyo, maitiro ekushandisa e "internet" aive atangawo kuchinja zvakanyanya.
Pakanga pari panguva ino apo nharembozha dzakamira kuve "dzangori" nhare dzinotakurika uye dzakatanga kuzvitora sedzechokwadi dzevatengi zviteshi zvemukati uye varaidzo. Kubva ipapo saizi yescreen uye simba rekugadzirisa hazvina kumbomira kuwedzera.
Nharembozha dzakarasa makiyi uye takawana nyika yemikana.
Zvese izvi zvaiitika online
Rangarira Farmville? Ndinoziva, zvinoita sekunge zvaive mune humwe hupenyu. Asi kana iwe uchirangarira, vana nevakuru vakapindwa muropa nemutambo uyu. Kamwe kamwe, usiku hwemamiriyoni emhuri hwakakamurwa pakati pekurima makarotsi nemitambo yesipo.
Panguva iyoyo zvaishamisa zvikuru. Asi nhasi, hapana anoona zvinoshamisa kuti isu tinogara takabatana. Kubva pa9 kusvika pamakore makumi mapfumbamwe, kamwe kamwe, munhu wese aive online… nguva dzose! Uye paivewo panguva ino - mukupera kwa2010 uye kutanga kwa2011 - apo shamwari ina dzakatanga kutarisa chokwadi ichi semukana. Mazita avo? Tiago Luís, Diogo Teixeira, Guilherme Costa naVasco Pais.
Panguva imwecheteyo, zviuru zvemamwe mablogiki akaonekwa zuva nezuva. Kunyangwe zvedu.
mukana wedu
Mamirioni avanhu aive online uye pakanga pasina chekupihwa kune avo vanofarira mota kana vaitsvaga yavo inotevera mota. Zvaisava nemusoro kwatiri. Uye iyo diki yekupihwa yaivepo muchiPutukezi yaive yakanangana nemagazini mawebhusaiti uye yakanga isina kuzvimiririra.Mawebhusaiti epasi rese aive akakosha kwatiri, asi iyo yakakosha tsamba nemusika wenyika yakaramba ichishaikwa. Ndipo patakazofunga kuzadza nzvimbo iyoyo.
Panguva ino, zvingave zvakanyanya kutarisira kutaura kuti isu tine "pfungwa". Isu takanga, pane zvakanakisa, tawana "chinodiwa". Chido chaive chisati chave nekuzivikanwa, zita kana chimiro, asi izvo zvakatikanganisa.
Misangano yekutanga ye "chinhu"
Kana iwe uri kufungidzira musangano wakajeka kwazvo muhofisi, ine magiraidhi uye Excel sheets, kanganwa nezvazvo. Chinjana zvinhu izvi kune esplanade, mamwe emambo uye akanaka mood.
Yakanga iri mumamiriro ezvinhu aya kuti kekutanga takataura pamusoro pekugona kwekutanga Razão Automóvel - iyo panguva iyoyo yakanga isina kana zita. Zvino, tichitarisa kumashure kuvadzidzi veLaw, Management uye Dhizaini, tinogona kutaura kuti hatina kukuvadza muchirongwa chatakatsanangura chechirongwa chedu chekunyora.
Yakanga iri panguva iyoyo yatakasarudza kuti ichave 100% dhijitari purojekiti, yakavakirwa pasocial media uye iyo webhusaiti yaizova iyo yepakati chinhu. Isu tinoziva kuti nhasi fomula iyi inoita sezviri pachena, asi ndinotenda kuti hatiite kusarongeka, kana tikati isu takanga tiri pakati pevekutanga muPortugal kufunga nezvedhijitari nenzira yakazara.
Pakupedzisira, muna July 2011, mushure memisangano yakawanda - iyo yataurwa pamusoro apa - zita rokuti Razão Automóvel rakabuda kekutanga. Mazita mumakwikwi aiva akawanda, asi "Reason Automobile" akakunda.
Dambudziko redu "diki" guru
Panguva ino, kugona maturusi ataiva nawo - mamwe acho aive matsva - raive dambudziko guru. Sezvauri kuona kubva kumamiriro edu edzidzo, hapana akanyatso dhizaini kana manejimendi enhau.Aive Tiago Luís, mubatsiri weRazão Automóvel uye achangopedza kudzidza muManagement, akatora danho rekuyedza kunzwisisa kuti webhusaiti yakarongwa sei. Mitsetse mishoma yekodhi gare gare, webhusaiti yedu yekutanga yakaonekwa. Zvaityisa – ichokwadi James, tinofanira kubvuma… – asi zvakaita kuti tidade.
Nepo Tiago Luís aitamburira kuchengeta Razão Automóvel iri paIndaneti, Diogo Teixeira neni takaedza kutsvaka zvikonzero zvokufarira kuti vanhu vatishanyire.
Pakangozadziswa fungidziro mbiri idzi zvishoma, Vasco Pais akatanga kugadzira dhizaini yerudzi rweRazão Automóvel. Pasina kana chinhu, takabva pachiratidzo chakaita sechakagadzirwa nemwana ane makore mashanu kuenda kumufananidzo uyo nhasi unofanirwa kuremekedzwa nemunhu wese.
Nhanho inotevera yeMotokari Chikonzero
Zvakatishamisa, mwedzi mishoma mushure mekuvhurwa kwewebhusaiti, Razão Automóvel yakanga ichikura pamwero unopenga.
Zuva rega rega mazana evaverengi vatsva vakasvika pawebhusaiti uye zviuru zvevanhu zvakasarudza kunyoresa kune yedu huru social network: Facebook. Hunhu hwenhau dzedu hwaigutsa uye nyaya dzatakaburitsa dzakanga dzava kutanga kuita "hutachiwana" - izwi rakangozvarwa muna 2009.
Ndipo patakaona kuti "recipe" yeMota Yechikonzero yaive chokwadi. Yakanga iri nyaya yenguva tisati taenda kubva kumazana kusvika kuzviuru zvevaverengi, uye kubva kuzviuru zvevaverengi kusvika kumamiriyoni.
bvunzo yekutanga yemugwagwa
Tatova nevateereri vanoremekedzwa pawebhusaiti yedu, vakakunda muinopfuura gore, kukokwa kwekutanga kwebvunzo kwakatanga kuoneka. Chikonzero Mota yaive zviri pamutemo pa "radar" yemhando dzemotokari.
Zvaiva nezvikonzero zviviri zvekufara. Chekutanga nekuti taizokwanisa kuyedza mota, chechipiri nekuti yaive Toyota GT86. Takava nemotokari kwemazuva matatu, uye kwemazuva matatu Toyota GT86 yevarombo yakanga isina zororo.
Nguva yatakatora mukana wekuratidza "nyika" zvataibva. Takaenda kuKartódromo de Internacional de Palmela (KIP), takatora mifananidzo uye takazadza mapuratifomu edu nezvese zvatakabudisa mumazuva iwayo. Mhedzisiro? Yakanga iri budiriro uye yaivewo yekutanga pamazana mazhinji emiedzo.
Kubva ipapo, kokero dzakatanga kutevera. Miedzo, mharidzo dzepasirese, nhau dzakasarudzika uye chokwadi, vanhu vazhinji vari kutevera basa redu.
Zvese zvakafunga. zvese zvakarongeka
Rinopfuura zvishoma gore pashure pokunge Razão Automóvel yatangwa, takatanga kuronga nhano dzinotevera dzebasa redu. Chimwe chezvakavanzika zvekubudirira kwedu ndizvo chaizvo: taigara tichiita zvese nehunyanzvi.
Mufananidzo unoratidzirwa unobva ku2013, asi unogona kunge wakabva muna 2020. Panguva iyoyo, ukuru hwedu hwakanga huri huduku, asi chimiro chedu uye chido chakanga chisina. Zvemari kana tekinoroji zvimhingamipinyi hazvimbove chikonzero chekusaratidza zvataida kuva.
Manzwi akawanda akatiodza mwoyo, asi manzwi akatenda akawedzera kudanidzira. Isu taiva nechokwadi chekuti kana Razão Automóvel ikaramba ichikura sezvayakaita, rimwe zuva inogona kuve nzira yakagadzikana yekutaurirana - iyi panguva apo 100% zvinyorwa zvepamhepo zvaive zvichiri kushomeka.
Pamwe hwaive humbowo hukuru hwe "kuzvida" uye kuzvivimba muhupenyu hwedu. Isu taitenda chaizvo kuti Motokari Chikonzero chaizove zvachiri nhasi. Izvo chete zvinogona kutiruramisa kushanda kubva 9:00 am kusvika 6:00 pm mumabasa edu uye mumaawa asara tichiri kuwana simba rekusundira kuMota Yechikonzero.
makore matatu akaoma
Panguva ino, iyo chete masosi emari yeLedger Automobile yaive ads yeGoogle uye hongu… chikwama chedu. Zvishoma nzira, izvo zvakatimanikidza kutsiva purojekiti yedu yekunyora nechinhu chega chaisagona kutengwa nemari: kusika uye kuzvipira.
Mumakore matatu chete takateverwa nevanhu vanopfuura zviuru makumi mashanu paFacebook uye takagadzira mazana ezviuru zvemapeji ekuona mwedzi wega wega. Tichingogara takateerera mafambiro epasi rose uye maitiro akanaka, isu takanga tiri vekutanga kugadzira 100% inoteerera mota webhusaiti. Maiva mune izvi zviduku zvataizotsvaka kukurudzirwa kuti tienderere mberi.
Kwese kwakatitenderedza, zvese zvaitaridzika zvakafanana kunze kweMota Yechikonzero. Nekuda kwemusiyano uyu uye kushinga, mumakore matatu chete takakwanisa kukunda pfuma yedu huru: kuvimba kwechikamu chemotokari uye kuyemurwa nevamwe vedu.
Makore edu matatu okutanga akanga akadaro, asi zvinhu zvichangotanga. Toenderera mberi kwevhiki here?