Nissan Inotevera ndiro zita rakapihwa kune yepakati-temu chirongwa (kusvika pakupera kwegore rezvemari 2023) iro, kana rakabudirira, richadzosera mugadziri wechiJapan kune purofiti uye kugadzikana kwemari. Pakupedzisira, chirongwa chekuita chekubuda mudambudziko rave richiitika mukambani yekuvaka kwemakore akawanda.
Makore mashoma apfuura anga asiri nyore. Kusungwa kwaCarlos Ghosn, aimbova CEO, muna 2018, kwakawedzera dambudziko raive nemhedzisiro yakawanda, hapana kana mumwe wavo akanaka. Kubva pakushaikwa kwehutungamiriri, kusvika pakuzunungusa nheyo dzeAlliance neRenault. Joinha denda gore rino iro risina kungoisa Nissan, asi iyo indasitiri yemotokari pasi pekumanikidzwa kukuru, uye inoita sedutu rakakwana.
Asi ikozvino, naMakoto Uchida ari mutungamiri, iye zvino Mutungamiriri weNissan, tinoona matanho ekutanga ari kutorwa, akaiswa muzviito zvakaziviswa nhasi zveNissan Next plan, mukutungamira kwekusimudzira uye purofiti.
Nissan Inotevera
Iyo Nissan Inotevera chirongwa inoratidzirwa neakawanda zviito zvinonangwa kudzikisa zvakatemwa mutengo uye zvisina purofiti mashandiro uye kuenzanisa kugona kwayo kugadzira. Inoburitsawo shuviro yakasimba yekuvandudza portfolio yemhando, ichidzikisa avhareji yezera rehuwandu hwayo kusvika isingasviki makore mana mumisika mikuru yakawanda.
Chinangwa ndechekusvika pakupera kwegore remari 2023 paine purofiti yekushanda ye5% uye chikamu chemusika chepasi rose che6%.
Makoto Uchida, CEO weNissan"Urongwa hwedu hwekushandura hune chinangwa chekuona kukura kwakadzikama pane kuwedzera kutengesa kwekuwedzera. Iye zvino tichatarisa kune unyanzvi hwedu hwepamusoro uye kuvandudza hutano hwebhizimisi redu, tichichengetedza hutungamiri hwemari uye kuisa pfungwa pamari inowanikwa pachikwata kuti tiwane pundutso. Izvi zvinopindirana kudzorerwa kwetsika inotsanangurwa ne "Nissan-ness" kuunza nguva itsva.
Rationalise
Asi tisati tazadzisa zvinangwa zvakarongwa neNissan Inotevera hurongwa, isu tinopupurira akati wandei zviito zvekugadzirisa izvo zvinozokonzera chibvumirano muhukuru hwemugadziri. Pakati pazvo kuvharwa kwemafekitori maviri, imwe muIndonesia uye imwe muEurope, zvichisimbisa kuvharwa kwefekitori muBarcelona, Spain.Nyorera kune tsamba yedu
Icho chinangwa cheNissan kudzikisa kugadzirwa kwayo kusvika kumotokari dzinosvika 5.4 miriyoni pagore, 20% yakaderera pane yayakagadzira muna 2018, kugadzirisa zvirinani kumazinga ekudiwa kwemusika. Nekune rimwe divi, chinangwa zvakare ndechekuwana chiyero chekushandisa che80% yemafekitori ayo, panguva iyo kushanda kwayo kunova pundutso.
Hatisi kuzongoona nhamba dzekugadzira dzichiderera, asiwo nhamba yemhando. Pamakumi matanhatu nemapfumbamwe mamodheru ayo Nissan anotengesa pasirese, pakupera kwegore rezvemari 2023, ichaderedzwa kusvika makumi mashanu neshanu.
Zviito izvi zvine chinangwa chekudzikisa mitengo yakatarwa yemugadziri weJapan nemabhiriyoni 300 yen, inongopfuura mabhiriyoni 2,5 eeuro.
Zvinokosha
Sezvatakambotaura, imwe yesarudzo dzakatorwa pasi peNissan Inotevera kwaive kukoshesa mashandiro ayo mumisika mikuru - Japan, China neNorth America - nepo mune dzimwe kuvepo kwayo kuchagadziridzwa uye / kana kudzikiswa, kuyedza kuwedzera hukama ne mamwe maAlliance vanobatana, sezvichaitika muEurope. Uyezve pane nyaya yeSouth Korea, uko Nissan haichazoshanda.
Pamusoro pekusiya South Korea, iyo Datsun brand ichavharwawo - yakamutswa muna 2013 kushanda semhando yakaderera, kunyanya muRussia, inopera zvakare mushure memakore anopfuura hafu yemakore ekushanda kunobudirira.
Kugadziridza portfolio yako zvakare chimwe chezvakakosha, ine 12 mhando itsva dzichaparurwa mumwedzi gumi nemisere inotevera , uko ruzhinji ruchange rwuri, neimwe nzira kana kuti imwe yaiswa magetsi. Mukuwedzera kune 100% yemagetsi emagetsi, tichaona kuwedzera kwe e-Power hybrid tekinoroji kune mamwe mamodheru - seB-SUV Kicks (haazotengeswa muEurope). Chinangwa cheNissan ndechekutengesa miriyoni imwe yemotokari dzemagetsi pagore kusvika chirongwa cheNissan Inotevera chapera.
Tichaonawo Nissan ichienderera mberi nekudyara zvakanyanya muProPilot kutyaira masystem. Izvi zvichawedzerwa kune mamwe mamodheru makumi maviri mumisika makumi maviri, nechinangwa chekutengesa mota dzinosvika miriyoni imwe nemazana mashanu pagore dzine tekinoroji iyi.
Zvishoma Nissan muEurope
Asi shure kwezvose, chii chichaitika muEurope? Iko kubheja kuchave kwakajeka pane crossover uye SUV, mhando dzemotokari uko Nissan yaiziva kubudirira kukuru.
Mukuwedzera kune Juke neQashqai, iyo ichava nechizvarwa chitsva gore rinouya, 100% yemagetsi SUV ichawedzerwa. Iyi modhi nyowani yatove nezita, Ariya, uye ichaburitswa muna 2021, asi icharatidzwa kutanga kwaChikunguru anotevera.
Nissan Ariya
Kubheja uku pacrossover/SUV ichaona mhando dzakaita seNissan Micra dzichinyangarika kubva kumakatalogi emhando. Izvo zvicharamba zvichionekwa kuti "akabatwa" (pavhidhiyo) anotsiva Nissan 370Z achasvika kwatiri…
Maererano nezvirongwa zvakaziviswa, tichaona matatu 100% emagetsi emagetsi akatangwa muEurope, maviri e-Power hybrid modhi uye imwe plug-in hybrid - kwete kuti ese ari mamodheru akazvimirira, asi anogona kunge ari akati wandei mavhezheni emuenzaniso. Kuiswa kwemagetsi kucharamba kuri dingindira rakasimba paNissan - inofanotaura kuti mhando dzayo dzemagetsi dzichaverengera makumi mashanu muzana ekutengesa kwayo kuEurope.
Makoto Uchida, CEO weNissan"Nissan inofanirwa kuendesa kukosha kune vatengi vayo pasi rose. Kuti tiite izvi, tinofanira kufambira mberi mune zvigadzirwa, matekinoroji uye misika yatiri kukwikwidza. Iyi iDNA yeNissan. kusimudzira tekinoroji uye kutarisana nematambudziko sezvo Nissan chete iine kugona kuita."
Chikwata cheRazão Automóvel chicharamba chiri pamhepo, maawa makumi maviri nemana pazuva, panguva yekubuda kweCCIDID-19. Tevedzera kurudziro yeGeneral Directorate yehutano, dzivirira kufamba kusingakoshi. Pamwe chete tichakwanisa kukunda chikamu chakaoma ichi.