Maiva muna 1968. Salvador Fernandes Caetano, muvambi weSalvador Caetano - Indústrias Metalúrgicas e Veículos de Transporte SARL, ndiye aive akakura kugadzira mitumbi yemabhazi munyika.
Nzira yaakatanga kufamba aine makore makumi maviri chete, uye iyo isingasviki makore gumi yakamutungamirira kuhutungamiri hweindasitiri muPortugal.
Aive Salvador Caetano I.M.M.V.T akaunza muPortugal, muna 1955, nzira yekuvaka yakazara simbi bodywork - achitarisira makwikwi ese, ayo akaramba achishandisa huni sechinhu chayo chikuru. Asi kune murume uyu kubva pamavambo akazvininipisa, akatanga kushanda pazera re11 mukuvaka, indasitiri yemuviri yakanga isina kukwana.
"Basa rake rebhizinesi" rakamumanikidza kuti aenderere mberi:
Salvador Fernandes CaetanoPasinei nekubudirira kwakawanikwa muindasitiri nemabhazi […]
Iyo indasitiri yeindasitiri uye mukurumbira iyo kambani Salvador Caetano yakanga yawana panguva ino, nhamba yevanhu yaakashandisa uye basa raaifunga, rakatora pfungwa dzemuvambi wayo "masikati neusiku".
Salvador Fernandes Caetano aisada kuti mwaka uye kukwikwidza kwakanyanya nharaunda yeindasitiri yebasa remuviri kukanganisa kukura kwekambani uye ramangwana remhuri dzaitsamira pazviri. Ipapo ndipo pakabuda kupinda muchikamu chemotokari seimwe yemikana yekusiyanisa basa rekambani.
Kupinda kweToyota muPortugal
Muna 1968 Toyota, kufanana nemhando dzose dzemotokari dzeJapan, yakanga isingazivikanwi muEurope. Munyika yedu, yaive mhando dzeItaly neGerman dzaitonga pamusika, uye maonero mazhinji aive asina tariro nezveramangwana remhando dzeJapan.
Maonero aSalvador Fernandes Caetano aive akasiyana. Uye nekuda kwekusakwanisika kwekambani yeBaptista Russo - iyo yaive nehukama hukuru - kuunganidza kutengwa kwemhando dzeToyota nedzimwe mhando (BMW neMAN), Salvador Caetano akaenderera mberi (nerutsigiro rwaBaptista Russo) kuyedza kubudirira. kondirakiti yeToyota yekuunza Portugal.
Salvador Fernandes CaetanoTakatanga nhaurirano neToyota - izvo zvaive zvisiri nyore - asi, pakupedzisira, vakapedzisira vagumisa kuti isu taive bheti yakanakisa, tichipihwa mukana wedu [...].
Ekutanga makumi manomwe neshanu emhando dzeToyota Corolla (KE10) dzakaunzwa kuPortugal dzakabva dzatengeswa.
Kwangopera gore, tarisiro yeramangwana remhando yeToyota yakaonekwa mumushandirapamwe wekutanga wekushambadzira wakaitwa munyika yedu, ine sirogani: "Toyota iri pano kugara!".
Toyota, Portugal neEurope
Makore mashanu chete mushure mekutanga kwekutengesa kweToyota munharaunda yechiPutukezi, munaKurume 22, 1971, fekitori yekutanga yeJapan brand muEurope yakavhurwa muOvar. Panguva iyoyo sirogani "Toyota iri pano kugara!" yakagamuchira update: "Toyota yauya kuzogara uye yakanyatsogara ...".
Kuvhurwa kwefekitari muOvar yaive chiitiko chenhoroondo yeToyota, kwete muPortugal chete asiwo muEurope. Iyo mhando, yaimbozivikanwa muEurope, yaive imwe yeinokurumidza kukura pasirese uye Portugal yaive sarudzo yekubudirira kweToyota mu "kondinendi yekare".
Salvador Fernandes CaetanoMukati memwedzi mipfumbamwe takakwanisa kuvaka imba huru uye yakashongedzerwa zvakanakisisa munyika, izvo zvisina kungoshamisa maJapan eToyota asiwo vazhinji vevakwikwidzi vedu vakuru uye vakakosha.
Zvakakosha kutaura kuti hazvisi zvese zvaive "mubhedha weroses". Kuvhurwa kwefekitori yeToyota muOvar kwaive, zvakare, kukunda kwekushingirira kwaSalvador Fernandes Caetano vachipesana nemumwe wemitemo inopokana yeEstado Novo: iyo Industrial Conditioning Law.
9 months chete. Yakanga yave nguva yekushandisa iyo Toyota fekitori muOvar.
Waive mutemo uyu waitonga marezinesi emaindasitiri munzvimbo dzinoonekwa sedzakakosha kuhupfumi hwePortugal. Mutemo waivepo uchiganhurira kupinda kwemakambani matsva mumusika, uchivimbisa kutonga kwemusika nemakambani akatoiswa kare, nekufungira makwikwi emahara uye kukwikwidza kwenyika.
Waive mutemo uyu wakaumba chipingamupinyi chikuru kuhurongwa hwaSalvador Fernandes Caetano hweToyota muPortugal.
Panguva iyoyo, mukuru mukuru weIndústria do Estado Novo, Engº Torres Campo, aipesana naSalvador Caetano. Kwakangove mushure memisangano mirefu uye yakaoma apo aimbova Secretary of State for Indasitiri, Engº Rogério Martins, akabvuma kushingirira uye chimiro chevavariro yaSalvador Fernandes Caetano yeToyota muPortugal.
Kubva ipapo, Toyota fekitari muOvar yakaenderera mberi nebasa rayo kusvikira nhasi. Iyo modhi yakabudiswa kwenguva yakareba pafekitari iyi yaive Dyna, iyo pamwe neHilux yakabatanidza chimiro chesimba uye kuvimbika kweiyo brand muPortugal.
Toyota Corolla (KE10).
Toyota muPortugal nhasi
Imwe yemitsara yaSalvador Fernandes Caetano inonyanya kuzivikanwa ndeye:
"Nhasi sezuro, basa redu rinoramba riri Remangwana."
Mweya uyo, maererano nechiratidzo, uchiri kurarama zvikuru mubasa rayo munharaunda yenyika.
Pakati pezvimwe zviitiko zvakakosha munhoroondo yeToyota muPortugal kusvika pamusika wenyika yekutanga pasi rose-yekugadzira yakasanganiswa, Toyota Prius, muna 2000.
Muna 2007 Toyota yakapayona zvakare nekuparurwa kwePrius, iko zvino nekuchaja kwekunze: Prius Plug-In (PHV).
Dimension yeToyota muPortugal
Iine network ye 26 dealerships, 46 showrooms, 57 repair shops and parts sales, Toyota/Salvador Caetano inoshandisa vanhu vangangoita 1500 muPortugal.
Chimwe chiitiko chakakosha mukugadzirwa kwemotokari dzine magetsi kuve kuparurwa kweToyota Mirai - yekutanga pasi rose-kugadzira mafuta sedan sedan, iyo yakatanga kutenderera kuPortugal muna 2017 kupemberera makore makumi maviri ehunyanzvi hwehybrid.
Pakazara, Toyota yakatengesa zvinopfuura 11.47 miriyoni emagetsi mota pasi rese. MuPortugal, Toyota yakatengesa motokari dzinopfuura 618,000 uye parizvino ine mhando yemhando gumi nematanhatu, iyo 8 mhando dzine tekinoroji ye "Full Hybrid".
Muna 2017, mhando yeToyota yakagumisa gore nemugove wemusika we3,9% inoenderana ne10,397 units, kuwedzera kwe5,4% zvichienzaniswa negore rapfuura. Kubatanidza chinzvimbo chayo chehutungamiriri mumagetsi emotokari, yakawana kuwedzera kukuru kwekutengeswa kwemotokari dzakasanganiswa muPortugal (3,797 units), nekukura kwe74.5% zvichienzaniswa ne2016 (2,176 units).