Iyo yeBritish brand Jaguar yanga ichigadzira mupikisi weGerman D-segment zvikepe kwemakore akati wandei.
Ndinofungidzira kuti ndinoda nhoroondo. Zvemota nenhoroondo. Uye kwete, iyi poindi yekurongeka patafura haina chekuita nekubatana kweRazão Automóvel neHistory Channel. Ingori sumo yezvichauya. Sezvaunoziva, hazvisi zvitsva kuti maChirungu, maGerman neFrench vanopinda mumakwikwi. Mabhuku enhoroondo akazara nehondo, kukunda uye kukakavara pakati pemasimba matatu aya. Yekutanga yakave yakakwana yekukunda hondo, yechipiri inorarama kusvika kune iyo maxim "wekupedzisira kuseka ..." uye yechitatu, murombo, yaona mazuva ari nani.
Tichitaura nezvechiRungu - vadyidzani vePortugal venhoroondo - vakambove neimwe indasitiri yemotokari ine mukurumbira pasi rose, asi panguva ino vakarasikirwa ne "kumanikidza" kutarisana neGermany. MaFrench, nenzira yavo, vakapa mhepo yenyasha dzavo, asi mazuvano havachisiri simba rekupikisa iro vaimbove maGerman.
Sezvatinoziva, maBritish haasi rudzi rwekutora shit kumba uye pamberi pekutonga kwakakwana kwemasaloon eGermany mumusika wepamusoro, Jaguar - hukuru hwayo huri mumaoko ekare, India - iri kugadzirira zvakananga. mukwikwidzi wezvinyorwa zveGerman. Mubvunzo wangu ndewekuti: vanofanirwa kukwikwidza zvakananga muchikamu D? Maonero angu ndeekuti pamwe kwete.
Icho chikamu chinofadza, pasina kupokana. Iyo iyo hombe chidimbu chekutengesa inogona kumiririra iyo brand, zvirokwazvo. Asi mari inodiwa kuti ikwikwidze hofori dzeGerman inodarika iyo Jaguar angakwanise. Zvirinani kuti tikwanise kukwikwidza “kutarisana-ne-chiso” neizvi.
Vaizosvika kupera kwegore vapererwa nemari. Iko hakuna simba rezvemari rakakosha Ratan Tata, mukuru weIndia uyo muridzi weChirungu brand. Nhasi maGerman akanyanya kugona pane zvavanoita.
Saka brand yeChirungu inofanirwa kuitei? Isa gitare mubhegi uende kumba kunonwa tea nekudya makiki?! Kwete hazvo. Vanogona kuedza, asi vanofanira kuedza neimwe nzira. Kugadzira chigadzirwa chinomira kunze kwedhizaini yacho, aristocratic bearing uye "British mhizha".
Ivo vanogona uye vanofanirwa kuisa parutivi kunetsekana nezve nzvimbo mubhodhi kana kutakura mutoro nekuda kwedhizaini inonakidza. Kuti ivo vanogadzira chinoda chigadzirwa uye icho chakasiyana mune zvidiki zvinhu. Iwo madeti anoita mutsauko pakati pemotokari dzinongodaro uye idzo dzakanyanya kuwanda.
Ani naani anoda sporty D-segment saloon anotenga BMW 3 Series, anoda saloon yakagadzikana anotenga Mercedes C-Class, uye anoda zvishoma zvenyika mbiri idzi anotenga Audi A4. Ok… uye chero munhu anoda salon ine mavhiri anotenga Skoda Superb.
Asi ani nani anoda kuwira murudo nemota yavo, achiitarisa zvakanyanya kupfuura "izvo chete" haina sarudzo huru mumusika. Uye iri mune ino niche - iyo yeniche yakakura kwazvo - inorara nyika yemikana yemabhureki akadai saJaguar kana kunyange Alfa Romeo.
Chero zvazvingava, rega Jaguar asazombodzokorora zvakare inotyisa X-Type zvakare. Saloon yakavakirwa paFord Mondeo yakatozvarwa zvakashata, yaive chitsauko muJaguar kubvarura, kupisa nekukanganwa. Free! Dzvinyu, dzvinyu, dzvinyu...
Zvigadzirwa zvakaita seJaguar, pakati pezvimwe zvakaita seMaserati kana Alfa Romeo - izvo zvandinorangarira kusimbisa maonero angu - zvine chimwe chinhu chisingadzoreki, chiRungu chinochidaidza kuti "nhaka". Shoko rokuti muchiPutukezi chakanaka ndiro rakaenzana nenhaka.
Uye iyo nhaka haina kudzokororwa, saka bheja pairi. Apa ndipo apo mabhureki akaita seaya andataura anogona uye anofanira, kwandiri, kuramba achiita mutsauko. Rega iyi Jaguar D-chikamu modhi ibve ipapo. Ngaiuye uye kuti haiedze kuve mukwikwidzi wakananga kune mareferenzi emhando muchikamu chandakataura, asi pane chimwe chinhu chakasiyana. Yakakodzera kurangarirwa uye pamusoro pezvose: inotyairwa!