Makanga muri muna 1961 apo Renault yakatanga 4L , chimiro chekushandisa chinozove chimwe chezvinyorwa zvemugadziri wechiFrench. Mayuniti anopfuura mamirioni masere akagadzirwa mumakore anopfuura makumi matatu ekugadzirwa - yaizopera muna 1992 - uye yaizotengeswa munyika dzinopfuura zana.
Nekuda kwekuzivikanwa kwemuenzaniso wakakosha zvakadaro uchaitika gore rino kupemberera kusvitsa kwayo makumi matanhatu.
Renault yakagadzirira zviitiko zvakatevedzana uye zvemukati chete zvekurangarira makore makumi matanhatu e4L, asi mazhinji ezviitiko izvi zvichange zvakanangana pasocial media - mhosva denda. Iyo purogiramu yakarongwa neRenault inovimbisa nhau yega yega 4 uye 14 yemwedzi wega wega - karenda inogona kuchinja nekuda kwedambudziko ririkuitika.
Ichavawo nekubatanidzwa kwevateresi uye humwe hunhu, izvo zvichatipa mukana wekudzidza zvakawanda nezvenhoroondo ye4L. Iyi ndiyo hurongwa hwakarongwa:
Kukadzi -Mufananidzo Greg achamutsa anopfuura gumi nemaviri 4L, iyo graphic universes inomiririra eras dzakasiyana dzakafambiswa neRenault modhi. Iri zuva richavawo chiitiko chekutsvaga nyaya dzinoverengeka dzakagara kuseri kwevhiri reiyi ngano mota (kubva Kukadzi 8 pasocial network).
Atelier Renault, iri muChamps-Elysées, ichagamuchira, kubva muna Kukadzi 14, 4L mune yayo "Parisienne" vhezheni, inozivikanwa nekushongedza kwakasiyana kweiyo bodywork.
Nyorera kune tsamba yedu
Kurume - Renault Classic, ine basa rekuchengetedza nhaka yeRenault, icharatidza makumi matatu emhando dzeRenault 4L, kusanganisira gumi nemaviri akasiyana.
Kubvumbi -Vamwe vanofurira vanozoratidza vhezheni yavo yeiyi mota, kuburikidza nemadiki uye anonakidza mafirimu akagadzirwa muStop-Motion. Aya mafirimu anozodhirowa pakuunganidzwa kweRenault kwemaminiatures.
Chivabvu -Muunganidzwa wakakura wezvinhu zvine effigy ye4L, yakasarudzwa uye yakanyatsogadzirirwa makore makumi matanhatu, ichave iripo kuAtelier Renault boutique uye zvakare pawebhusaiti yayo.
Renault ichaburitsa akateedzana mavhidhiyo anoburitsa zvakavanzika zve4L. Uyu waive mukana wekuunganidza zvapupu kubva kune vese vakakura ne4L. Vamwe vaunganidzi, asiwo vanhu vose vakagadzira nhoroondo yemotokari iyi mukati meRenault.
Chikunguru - Iyo Renault 4L icharatidzwa pakapeti dzvuku pachirongwa chechinomwe cheCannes International Film Festival, ichiratidzawo chimiro chayo semutambi wemubhaisikopo, nekuonekwa kwakati wandei pachiratidziro chikuru nekufamba kwenguva.
Atelier Renault ichaita iyo "4L icon pop" kuratidzwa. Mukana wekuwana isina kumboitika 4L, pamwe nezvimwe zvinoshamisa zvichaziviswa.
Gunyana - Iyo "carsharing Zity" sevhisi ichaita iyo 4L, mumusangano wemagetsi usina kumboitika.
Mbudzi - Iyo 4L Fourgonnette inewo zvinoshamisa.
Renault inovimbisa dzimwe nhau dzicharatidzwa mukati megore.