"Chokwadi, dzimwe nguva zvakaoma zvikuru kufamba mungarava iyi uye kudzikamisa zvido (zvakasiyana)," anodaro Matthias Mueller, mukuru mukuru weVolkswagen Group. Mushure mekuzivisa pachena zvinangwa zveVolkswagen kuderedza makwikwi kubva kuSkoda, mhando yekuwana kwayo, Mueller ave kutsvaga nzira dzekuti munhu wese avepo mukuwirirana kukuru.
Kuti izvi zviitike, boka richatsvaga kusiyanisa zvakajeka pakati peVolkswagen, Skoda uye SEAT mhando, kuderedza kuwandisa kwechigadzirwa nekudaro kudzikisa kusawirirana kwemukati. Mueller nedare repamusoro reboka vakaisa tarisiro nyowani kune matatu mavhoriyamu mabhureki pamusika weEurope, zvichibva pamapoka gumi nemana evatengi.
Chinangwa, maererano naMueller, ndechekuwana kufukidzwa kwakakwana kwemusika, asi nenzvimbo dzakajeka dzekuita kune imwe neimwe yemhando, pasina kupindirana. Kune izvozvo, panofanirwa kuve nekushandiswa kuri nani pane izvo zvatiri kuona izvozvi zvekubatana kuripo muboka.
Makwikwi eSkoda
Mamaneja eVolkswagen uye masangano ari kutsvaga kudzikisa kukwikwidza kweSkoda, kuendesa chikamu chekugadzirwa kwayo kuGermany uye kumanikidza iyo brand kubhadhara yakawanda kune yakagovaniswa tekinoroji. Zviripachena munhu angatarisira kuita kubva kuCzech brand.Mubatanidzwa mukuru weSkoda wakatotyisidzira nekudzikiswa kweawavha yakashanda, nekuda kwekugona kwechikamu chekugadzirwa kuenda kuGermany, kuisa mabasa munjodzi muzvikamu zveCzech. Uye hazviregi nemibatanidzwa - Mutungamiriri weCzech, Bohuslav Sobotka, akatokumbira musangano nehutungamiriri hwechiratidzo.
Porsche neAudi dzinofanirwa kurongedza tsono
Brand positioning inoramba iri nyaya yemanzwiro mukati meboka. Kunyangwe kana zvasvika kune ayo ekutanga mabhureki - Porsche neAudi - ivo vanozoona zvakare yakasarudzika nzvimbo. Kunetsana pakati pevaviri ava kwave kutaurwawo pachena pamusoro, kungave kwehutungamiriri mupuratifomu kana kuvandudza tekinoroji kana mubhadharo weDieselgate.
Pasinei nekusiyana, mhando mbiri idzi dziri kushanda pamwe chete mukugadzirwa kwepuratifomu itsva chete yemotokari dzemagetsi, inonzi PPE (Premium Platform Electric), iyo mhuri nhatu dzemuenzaniso dzichatorwa: imwe yePorsche uye mbiri yeAudi.
Kudzikiswa kwezvikamu makumi matatu kubva muzana kunofanirwa kutarisirwa kana tichienzanisa nekushanda kwakasiyana kwepuratifomu dzeMLB (Audi) neMSB (Porsche) - MLB ichasiiwa mune ramangwana ichifarira MSB. Chinangwa chekupedzisira cheboka reGerman ndechekuderedza mitengo uye kuwedzera kushanda zvakanaka, kungave kubata nemitengo yakabatana neDiesegate, kana kukwidza mari inodiwa yekudyara mumatramu.