Indasitiri yemotokari iri mu "kufashaira" uye mushure mekunge tadzidza nezve hurongwa hwekugadziridza kweRenault Group, Renaulution, nhasi tadzidza nezve Jaguar Land Rover's gadziriso zano.
Yakanzi "Reimagine", chirongwa ichi chine chinangwa chiri nyore: kugadzira Jaguar Land Rover kambani yezero kabhoni panosvika 2039.
Kuti zvizadzise izvi, mhando mbiri dziri muboka dzinofanirwa kuisirwa magetsi (akawanda) uye ndizvo zvichaitika mumakore mashoma anotevera, Jaguar ichive yemagetsi chete muna 2025 uye ese maLand Rover modhi aine akasiyana 100% magetsi panopera. makore gumi.
Panguva ino, chinangwa ndechekuona kuti 60% yekutengesa kweLand Rover inoenderana nemhando dzemagetsi chete.
Mapuratifomu matatu, ese akaiswa magetsi
Yakagadzirirwa kukoshesa "mhando pamusoro pehuwandu", chirongwa che "Reimagine" chichange chakavakirwa pamapuratifomu matatu (maviri eLand Rover uye imwe yeJaguar), ese ane magetsi.
Nyorera kune tsamba yedu
Chinangwa chekudzikiswa kwehuwandu hwemapuratifomu, sekureva kwaThierry Bolloré, CEO weJaguar Land Rover, "kumisa mabhenji matsva muhupfumi hwehukuru uye hunhu hwemhando dzemhando yepamusoro".
Land Rover ichashandisa Modular Longitudinal Architecture (MLA) papuratifomu, iyo inobvumira kupisa uye injini dzemagetsi, uye Electric Modular Architecture (EMA), chikuva chakanyanya kutarisisa pane magetsi anogona zvakare kugamuchira "magetsi emagetsi ekupisa injini".
Jaguar ichange iine yakasarudzika uye yakazara magetsi papuratifomu, inova hwaro hwemhando dzese dzeBritish brand kubva 2025 zvichienda mberi.
Chekupedzisira, Bolloré akataura zvakare kuti kubva muna 2026 injini dzedhiziri dzinotarisirwa kusiiwa uye kuti Jaguar Land Rover ichaisa mari yakawanda muhydrogen uye mafuta emagetsi tekinoroji.
Jaguar: zvakanakai octane, mhoro maerekitironi
Kutanga neJaguar, chinangwa chiri nyore sekushuvira kwachiri kuita: kushandura brand yeBritish kuita brand yemagetsi chete kubva muna 2025.
Maererano neshoko rakabudiswa nhasi, izvi zvichabvumira Jaguar kuti "ione kugona kwayo kwakasiyana" uye, pamusoro pezvose, iende kure nekudonha kwekutengesa (uye purofiti) iyo "yakaibata" mumakore achangopfuura.
Sezvineiwo, mutsivi weJaguar XJ (iyo yatakanga tatoziva kuti ichava magetsi) yakadonhedzwa, nechiratidzo ichiti haizove chikamu cherudzi, kunyangwe ichibvuma kuti zita racho rinogona kushandiswa.
Ehezve, pachine ruzivo rwakawanda rwekusimbisa, zvisinei, zvinoita sekunge, mhando inofanirawo kusimuka zvishoma kubva kuSUV, zvese kuitira kuti irege "kupesana" nezvikumbiro zveLand Rover.
Land Rover: mashoma modhi, yakawanda purofiti
Kunyangwe CEO weJaguar Land Rover achitaura kuti Land Rover range iine "mashoma mamodheru" uye inotarisa pane zvinonyanya kufarirwa mazano, hapazoshaikwa nhau dzeBritish brand.
Semuenzaniso, yekutanga 100% yemagetsi modhi yemhando yakarongerwa kusvika muna 2024, uye mumakore mashanu anotevera, Land Rover ichaona matanhatu 100% emagetsi akasiyana pamusika.
Mafekitari anoramba aripo
Kunyangwe chirongwa che "Reimagine" chichivimbisa kugadziridzwa kwakazara kweJaguar Land Rover, kusanganisira nezve manejimendi, chinhu chimwe chinoita senge chokwadi: havazovhara mafekitori.
Panyaya iyi, Jaguar Land Rover yakati haina hurongwa hwekuvhara "mafekitori ayo makuru". Mukuwedzera, uye sekusimbisa kweBritish Autocar, hapana modhi inofanira kuregedzwa, "pasina zvirongwa zvekumisa kugadzirwa kwemhando".
Pakazara, gore negore Jaguar Land Rover ichaisa £2.5 bhiriyoni (€ 2.9 bhiriyoni) pasi pechirongwa che "Reimagine".