Kubva payakasvika muEurope muna 1990, Lexus yakawedzera kutengesa kwemirioni imwe yemotokari, chiitiko chakakosha.
Ichi chiitiko chakakosha chakasvika munaGunyana gore rino, zvinoshamisa mugore rimwe chete iro mhando yeJapan inopemberera makore makumi matatu ekutanga kwayo uye kuvapo mumusika weEurope.
Kana iwe usingazive, nezvinangwa zve accounting, kutengesa kweLexus Europe kunosanganisira Western Europe (nyika dzeEU, UK, Norway, Iceland neSwitzerland) uye mimwe misika yekumabvazuva seRussia, Ukraine, Kazakhstan, dunhu reCaucasus, Turkey uye kunyange. Izirayeri.
Nyaya refu kare
Zvino zvataona kuti Lexus yakatengesa miriyoni yemotokari muEurope, hapana chinhu chiri nani pane kukuzivisa iwe zvishoma nezvenhoroondo yerudzi urwu kudivi reAtlantic.
Nyorera kune tsamba yedu
Yakasvika muEurope mwedzi mishomanana mushure mekutanga kwenyika muU.SA, Lexus yakaita kutanga kwayo pano nemuenzaniso mumwechete, LS 400. Pasinei nekutanga kwayo zvishoma (yakasvika chete 1158 kutengesa) muenzaniso uyu waizoisa nheyo dzechiratidzo muEurope. .
Nheyo idzi dzaisanganisirawo nzira itsva yebasa revatengi uye sevhisi yaitevera tsika dzechiJapan dze omotenashi, izvo zvinoraira kuti mutengi agamuchirwe nekutarisirwa uye neruremekedzo semuenzi pamba.
Kubva ipapo, Lexus yakazvisimbisa seimwe yemhando dzekutanga dzekutanga kubheja pamahybrids neRX 400h muna 2005. Kubheja kunopembedza kuti 44.8% yemotokari dzinotengeswa kuEurope neLexus kusvika nhasi mahybrids. Nhasi, mahybrids anoita 96% yekutengesa kwayo, mugove uyo muPortugal unokwira kusvika 99%.
Imwe bheji yemhando yave iri SUV, iyo inoenderana ne550 zviuru zvezvikamu zvinotengeswa (zvinopfuura hafu) muEurope, uye inotengeswa zvakanyanya mhando muEurope ndeyechikamu ichi, Lexus RX, mhando inotengeswa zvakanyanya. mu "Old Continent".
Chekupedzisira, rudzi rweJapan haruna kukanganwa mota dzemitambo, ine zita reLexus "F" rakatopa mamodheru akadai seakasarudzika LFA, RC F uye F SPORT shanduro dzeLexus modhi.