Gore ra2018 harisi gore rakanaka kune Maserati, iyo nhoroondo yekuItaly brand uye parizvino iri yepamusoro chinzvimbo cheFCA brand. Musoro waMike Manley, uyo akatora chigaro kubva kuna Sergio Marchionne seFCA CEO mushure mekufa kwake.
Chikamu chekupedzisira chinoratidza kudonha kwakapinza kwepurofiti ye87%, isingasviki 19% yemotokari dzakaunzwa uye purofiti yaingova 2.4% - muchikamu chimwe chete chaChikunguru-Gunyana 2017 muganho waive uine hutano 13.8%. Chinangwa che2018 chakanongedza purofiti ye14% uye 15% panosvika 2022.
Pane zvakati wandei zvikonzero zvakaratidza kudonha uku, pakati pacho tinowana iyo WLTP iyo yakakanganisa mashandiro emhando muEurope uye kudzikira kwemusika weChinese, imwe yeakanyanya kuMaserati.
kukanganisa kwemashure
Asi maererano naManley, dambudziko rinowedzera kudzika kupfuura izvozvo, sezvaakataura pamusangano we2018 wechitatu wekota muhoro wekuburitsa pakupera kwaGumiguru apfuura. Sekureva kwake, kuisa Alfa Romeo naMaserati pasi pehutungamiriri humwe kwaive kukanganisa:Tichitarira shure, pataisa Maserati naAlfa pamwe chete, zvinhu zviviri zvakaitika. Chekutanga, zvakaderedza kutariswa kwemhando yeMaserati. Chechipiri, Maserati akabatwa kwenguva yakareba sekunge angangoita vhoriyamu brand, iyo isiri uye isingafanirwe kubatwa nenzira iyoyo.
Mupfungwa iyi, imwe yematanho akatotorwa mwedzi wapera kugadzazve Harald Wester, anga ari CEO we trident brand pakati pa2008 na2016, pachinzvimbo chaakambobata.
Nyorera kune yedu Youtube chiteshi
Wester haana kutambisa nguva, uye rimwe rematanho ake ekutanga kwaive kuhaya Jean-Phillipe Leloup, mukuru ane ruzivo rwakakura rwekushambadzira nekutengesa muchikamu cheumbozha, achigadzira Maserati Commerce sangano. Pamberi pechinzvimbo chitsva ichi, aive mukuru wezvekufambiswa kweFerrari muCentral neEastern Europe.
Ko mota dziripi?
Chave chiri chitsitsinho cheAchilles kwete cheMaserati chete asi chechero mhando muboka, kunze kweJeep neRam, zvikamu zvinopa mari zvakanyanya. Iyo cadence yemamodheru matsva kana kuvandudzwa kweiyo iripo yanga isina kukwana.
Kutengeswa kwemhando nhatu dziri kutengeswa Ghibli, Quattroporte uye Levante dziri kudonha, uye kwete kunyange Levante inokwanisa kutora mukana weSUV boom. Chikamu chairi kushanda ndicho chete chisiri kukura uye gore rino takaona kuvandudzwa kweCayenne, X5 uye GLE.
Ramangwana, maererano nechirongwa chakaratidzwa munaJune, chinoratidza kuuya kweAlfieri yakavimbiswa zvikuru - coupé uye roadster, pamwe chete neshanduro dzemagetsi - uye SUV itsva yakamira pasi peLevante, kureva, panzvimbo imwechete iyo Alfa. Romeo Stelvio. Inoshaya mazuva ekongiri ekuburitswa kwayo. Isu tinongoziva chete kuti vachasvika pakati pe2018 (iyo iri kupera) na2022.
vavariro dzinovavarira
Zvinangwa zvekuda zveSergio Marchionne zvakaiswa muna 2014 - kutengeswa kwemakumi manomwe neshanu ezviuru zve2018 - zvakadzokororwa kuita zviuru makumi mashanu zvemakumi muna Chikumi, nhamba yakasimba. Asi nhamba iyi inoratidzika kure apo patinocherechedza kutengesa gore rino (kusvika munaSeptember) iyo iri kuwira 26% kana ichienzaniswa ne2017, inogadzirisa chete pazvikamu zve26,400.
Zvisinei, Manley anochengetedza chinangwa chake che 15% purofiti margin ne 2022. "Handina chikonzero chekutenda kuti Maserati haigoni kuizadzisa nezvandinoona nhasi," Manley akapindura kune vaongorori, nekugadziriswa kwechiratidzo kuti chienderere mberi mukuuya. mwedzi.