Kune mhando dzakaoma kukanganwa, uye Saab ndeimwe yacho.
Inozivikanwa uye inozivikanwa nenzira dzakasiyana dzekutarisa mota, Saab yakaunganidza yakavimbika legion yevateveri kwemakumi emakore akati wandei. Kunyangwe isati yambove kambani hombe yekuvaka yakaenzana neVolkswagen, Toyota kana GM - boka rakaraira uye rakatungamira kumagumo anosiririsa… - Saab yaigara ichikwanisa kugadzira uye kusiya chiratidzo chisingadzimiki paindasitiri yemotokari. Kunyanya maererano nemhinduro dzekuchengetedza, senge dzinoshanda misoro, kana maererano nekuita, nedemocratization yeturbo injini muhuwandu hwayo, mhedzisiro yeruzivo rwakakura muchikamu chendege uko kushandiswa kweturbos kunotanga Hondo Yenyika II.
Zvikonzero zvaive zvakawandisa zvekunzi BMW ifarire kuwana iyo yeSweden brand. Pamusoro perudo rune vatengi kurudzi, mumaonero edu, pane zvimwe zvikonzero zvingave zvakaita kuti BMW ifunge nezvekutengwa kweSaab. Imwe yacho inyaya yekuti mabhureki maviri aya ane nhoroondo yakafanana: ese akatanga se, mune yavo genesis, vagadziri vendege. Zvakanyanya zvekuti chiratidzo cheBMW irevo yakajeka yekubhururuka nendege: propeller. Kune rimwe divi, iwo maviri emhando yepamusoro, ane akasiyana siyana pasina kuve akasiyana. Mune mamwe mazwi, humbozha, hunhu uye kuita zvinowanzoitika mumhando mbiri, nzira dzavanosvika pavari dzakasiyana.
Mupfungwa iyi, Saab inogona kuve, mune ramangwana, yekutangisa padhi ye "yakagadzirwa neBMW" modhi, asi nekutarisa kwakanyanya kune vanochengetedza vatengi uye vasingafarire kuita basa asi mukunyaradza. Asi kwete chete! Saab ine yakakura maindasitiri zvivakwa, patent uye kuziva-kuita izvo zvisingakanganwike. Mune imwe nguva, BMW yaive yakanangana nechikamu chitsva chemusika (sezvainoita neMini), ichideredza mitengo yekugadzira, uye kunyange kuwedzera maindasitiri ayo "kuziva-sei".
Uye nei vachangobva kuratidza kufarira? Nezvikonzero zviviri. Nekuti kuve nekupa kukosha kwekutenga, kukosha ikozvino kuchave kwakadzikira pane dzimwe nguva. Nekune rumwe rutivi, mari inodhura nekubviswa uye kubviswa kwezvibvumirano zvakatoitwa, saka iyo brand haisisina zvisungo zvenguva yemberi yekuiisa. Nemamwe manzwi… BMW inongotenga zvayaine hanya nazvo: zita uye “kuziva-sei”. Nei zvimwe, iyo yasara BMW inofanirwa kupa uye kutengesa...
Chinyorwa: Guilherme Ferreira da Costa
Kunobva: Saabunited