THE Mercedes-Benz anoda kubvongodza mvura zvakare. Kunyange zvazvo yakawanda yemusika ichitaura nezvekuguma kwebhizimisi sezvatinoziva, ichinongedza kutengesa kwepaIndaneti semangwana - uye kuguma kwekupedzisira kwekutengesa -, nyeredzi yechiratidzo ikozvino inoti kwete; uye kuti, zvirinani kuMercedes, kuonana kwevanhu kunoramba kwakakosha - imwe nhanho muchirongwa Zvakanakisa Mutengi Zvakaitika!
Asi ngatiende nezvikamu. Fungidzira nzvimbo yakakura, yakafara, ine madziro akapenya uye zvigadzirwa zvepamusoro, neruvara dema kuyedza kuburitsa kunaka, hupfumi, hunyoro.
Muchadenga, vashandi vakapfeka, zvakare mune zvitema, uye vese vaine mahwendefa mumaoko. Teerera munzira yavanogashira vatengi uye nekuvatungamira kuburikidza nekuratidzira uko mota yega yega yenyeredzi brand inewo nzvimbo yayo - iyo huru siyana pamusuwo, ine mahwendefa padivi peimwe neimwe yemamodheru, kuitira kuti mutengi agone, ane yake. uye ipapo, gadzira yako ramangwana mota.
Iwe AMG , inoratidzwa munzvimbo yayo uye yakashongedzwa nezvirevo zvemakwikwi, uko mutengi anogona kutoshamiswa nekutinhira kweinjini.
Mune imwe nharaunda, asi ichiri mukati, motokari dzakamboshandiswa dzeMercedes-Benz, dzakaratidzirwa neruremekedzo rwakafanana uye dzinenge sokunge kuti dzakanga dziri itsva, dzinopfuura kunyange dzezvokutengeserana!
Service
Kana iri sevhisi, iyo inovimbisa kuti ichaitwa nenzira inenge yakarongeka kune vese vatengesi, kutarisisa zvakanyanya kune mutengi. Uyo, kubva panguva yaunoyambuka gedhi rekupinda muConcessionaire, anoperekedzwa zvachose nemuenzi - kuitira kuti usanzwe "kusiiwa" kunyange kweminiti.
Kuendeswa kune imwe yenzvimbo dzekuzorora, mutengi anozotaura nemaneja wechigadzirwa kana mugamuchiri wemusangano - zvinogara zvichienderana nechikonzero chakavaendesa kumutengesi - uye, kana vachida kuona kana kutenga mota itsva, ivo vachabatsirwa mukugadzirisa kwemotokari, kuiona, kana kuburikidza nehwendefa revashandi, kana pamakona makuru pamadziro.
Nyorera kune tsamba yedu
Mushure mezvo, nemotokari yakatogadziriswa, mutengi achaendeswa kune mutengesi, uyo anozoita zvose zvebhizimisi. Izvi zvinoteverwa, mazuva mashomanana gare gare, nekuendeswa kwemotokari - iyo ichava nekodzero, pasinei nemuenzaniso, kune tsika yose, munzvimbo yemukati yakagadzirirwa zvakananga chinangwa ichocho. Uye izvo zvinosanganisira, kubva pakufumura mota neimwe seti yemarambi, kusvika kukuratidzira maitiro pamotokari, kupa makiyi ari muruoko uye mubhokisi rakasarudzika, uye kujekesa kusahadzika kwese kwemutengi maererano nemota.
Hapana kana maworkshop anotiza
Iwe haumire nekutakura mota… Zvakare muPashure-Kutengesa, zvinotarisirwa uye manzwiro zvinopa vimbiso yekusimuka. Kubva pakutanga nenyaya yekuti, pazvitengesi zvitsva, imwe neimwe yemhando ine musangano wayo. Iine nzvimbo yekupindira muAMG uye mota dzemhando yepamusoro, kusanganisira kamuri yakagadzika, yakapenya uye yakatarisana nemusangano, kubva ipapo varidzi vachakwanisa kuona uye kuziva zvese zviri kuitwa mumotokari yavo "vanoda" - humbowo hwechokwadi ..."Kutenga Mercedes kunofanirwa kuve chiitiko chakasiyana"
Kuna Britta Segger, nhengo yeBoard of Directors yeDaimler AG, zano idzva raburitswa, rakapihwa zita " Zvakanakisa Mutengi Zvakaitika 4.0 “Zvisinei, inopfuura kungochinja kuri nyore mumufananidzo wevatengesi. Asi, inzira yakasarudzika yekuti, nekutsvaga kubatanidza maturusi edhijitari - senge inonyanyo zivikanwa Mercedes Me application - nesevhisi yemunhu uye yemunhu, inovavarira kuita kutenga mota yemhando "chiitiko chakasiyana".
Achiziva kuti "nguva dziri kuchinja" uye kuti "Digitization, pasina kupokana, inoshandura-mutambo", Britta anoyeuka mari yemamiriyoni akawanda pagore yakaitwa kubva 2013, kureva, mukutanga kweseti yekushanda uye masevhisi ekutsigira aripo. kuburikidza neMercedes Me.
Anenge makore mashanu mushure mekutangwa kwechikamu chekutanga che "Zvakanakisa Mutengi Zvakaitika" , nguva yasvika kwete chete yekuwedzera kupihwa kwechikumbiro ichi uye kufambisa nzira dzedhijitari dzekutaurirana nekambani, asi zvakare kuvatsigira nezviri nani uye nekuchenjerera sevhisi yemunhu - nekuti "chiitiko chemuviri uye chepfungwa chinoramba chichikosha. kune vatengi vedu", anowedzera Tanja Webber, ane basa rekuratidza nzira itsva yekutengesa.
"Tinoda kupa vatengi vedu zviitiko zveumbozha zvisingaenzaniswi uye ndangariro - zvisinei kuti vanoshandisa nguva ipi, nzvimbo, kana chiteshi. Kutenga Mercedes-Benz kunofanirwa kuve nyore sekuhodha bhuku. Zvinozotungamira kune tarisiro yedu muna 2025 kuti 25% yekutengesa kwepasirese ichaitwa online ”.
Shanduko online
Shanduko huru pasina mubvunzo iri mu Mercedes Me ID . Panguva iyo, maererano nedata rakaratidzwa nemugadziri, 95% yevatengi vatoshandisa application mumotokari dzavo - kutaura zvazviri, inogona kushandiswa nevasiri veMercedes mota varidzi uye kunyangwe nevasina mota. !… -, brand da Estrela ikozvino inoda kugadzira chitupa chemushandisi wega wega. Nechinangwa chei? Kuitira kuti mutyairi wega wega ave neMercedes Me mumufananidzo wake, akasarudzika, umo anongove ane maficha anomufadza.
Panguva imwecheteyo, iyo application pachayo ichaona kuwedzera kwenhamba yemasevhisi ainopa (atove anopfuura makumi masere…), kuburikidza nekupinda kwevatsvagi vehukama uye kuwanikwa kwekufamba kutsva, kupaka uye e-shopping masevhisi. App itsva, inonzi Bertha, yave kuwanikwa pakudhaunirodha mota dzinopisa moto neramangwana remagetsi, mitengo, uye nekukubvumidza kubhadhara kubva kumota yako uchishandisa nharembozha yako.
Deadlines? Zvinotora nguva…
Nevatengesi ve6500 pasi rose uye hurongwa hwekuswedera pedyo nemutengi unotsigirwa nekugadzirwa kwezvivakwa zvitsva munzvimbo dzemumaguta - Pop-Up Stores, Mercedes Me Stores, MB City, Competence Centers, Drop-offs, uye Service Factories - mubvunzo unomuka ndewekuti: " Rini? Zvinhu zvose zvichapera kusvika rinhi?”
Zvinosuruvarisa, iyi inguva yekupedzisira iyo avo vane mhosva yeMercedes havana kuda kufambira mberi, vachida kungotaura kuti "zvichatora nguva yayo".
Nekudaro, zvine chokwadi chekuti hurongwa hwatove kuenderera mberi - Mercedes anoti mazana mana nemakumi mashanu akatorongwa kuti avandudzwe -, neiyo nyeredzi brand ichisimbisawo kuti iyo mitsva yekumisikidza icharemekedza nuances uye zvakanangana nenyika imwe neimwe.
Naizvozvo, zvinosara, kumirira uye kuona kana shanduko ichiitika, zvakare muPortugal, uine chokwadi chekuti, sekuvimbisa kwaTanja Webber, "uyu hausi magumo ekutengesa, asi kuberekwa patsva".
Zvichazova?