Mhedziso inouya kubva kuBrand Finance, kambani yepasirese yekubvunzana inoshanda munzvimbo yekukosha uye tsanangudzo yekukosha kwemhando, uye ichangobva kuratidza iyo 2018 chinzvimbo chemhando dzakakosha dzemotokari. Izvo zvinoratidzira kukwira kunzvimbo yekutanga yeMercedes-Benz, zvichitevera kukwira kwakadzama kune vanokwikwidza Toyota neBMW.
Maererano neongororo iyi, iyo Stuttgart brand yakawana, ichienzaniswa neiyo yekupedzisira edition yenzvimbo, kukura kunoshamisa maererano nekukosha kwechiratidzo, kunyoresa, munharaunda iyi, kuwedzera kunoshamisa kwe24%. Mhedzisiro yakaita kuti ive iyo inonyanya kukosha mhando yemotokari pasirese, ine mutengo wakatarwa we35.7 bhiriyoni euros.
Kuseri, munzvimbo dzinotevera dzepodium, kune mutungamiri wekare, Toyota yeJapan, inokosheswa 35.5 bhiriyoni euros, ine yechitatu uye yekupedzisira nzvimbo iri yechipiri yapfuura yakaiswa, zvakare yeGerman BMW, ine kukosha kwe33.9 bhiriyoni. .
Aston Martin ndiyo mhando inokoshesa zvakanyanya, Volkswagen ndiro boka rakakosha
Zvakare pakati pezvinhu zvinofanirwa kujekeswa, chirevo chekusimuka kwestratospheric kweAston Martin, nekukwira kwe268%, kutanga kuve yakakosha, muna 2018, chimwe chinhu chakaita 2,9 bhiriyoni euros. Kutama kubva panzvimbo yechi77 kuenda kune yazvino yechimakumi maviri neina.Pakati pemapoka emotokari, Volkswagen Group inoramba ichinyanya kukosha, yakakosheswa pane chimwe chinhu chakaita se61.5 bhiriyoni euros.
Mota dzemagetsi: Tesla inokwira zvakanyanya mune zvinotarisirwa nevatengi
Pakati pemotokari dzemagetsi uye kunyangwe zvichiri kure kubva kune vanovaka zvechinyakare, vachibatsirwa nechipo icho nhasi chinosanganisira ese ari maviri injini dzinopisa uye mahybrid uye emagetsi ekufambisa masisitimu, inosungirwa kuratidzwa kweAmerican Tesla, uyo akangosimuka kubva gore rapfuura. 19th nzvimbo, nekuda kwekuwedzera kwe98%. Saka, ine kukosha kwe1.4 bhiriyoni euros. Uye, izvi, zvisinei nenhau dzenguva dzose dzekunonoka uye matambudziko ehunyanzvi mukugadzirwa kweiyo Model 3 nyowani.
Brand Finance pakati pevakatanga ISO 10668
Nezve Brand Finance, munyori wechidzidzo ichi, haingori mupi wezano ane basa rakatarisana nekuona kukosha kwemhando, asiwo imwe yemakambani akabatsira kumisikidza maparamendi epasirese anoshandiswa kutsanangura hunhu uhu. Ivo vakapa iyo ISO 10668 yakajairwa, iro zita rakapihwa kune seti yemaitiro uye nzira dzinoshandiswa mukutaura kukosha kwemhando.
Wedzera kuti, mukuona kukosha kwekupedzisira, zvinhu zvakati wandei zvinotariswa, izvo zvinomiririrawo mukucherechedzwa kwechimwe nechimwe chemhando. Uye, naizvozvo, mukukosha kwechimwe nechimwe chazvo.