Muchikamu chekuti indasitiri yemotokari "yakatarisana", panguva imwechete, mhedzisiro yedenda uye chikamu chekuchinja kwakanyanya nekuiswa kwemagetsi emotokari, Chirongwa chitsva cheMercedes-Benz inoratidzika se "mepu" ine chinangwa chekutungamira mafambiro echiGerman brand munguva pfupi iri kutevera.
Chakazarurwa nhasi, chirongwa ichi hachingotsigiri kuzvipira kweMercedes-Benz pakuiswa kwemagetsi emhando yayo, asi zvakare inozivisa nzira iyo iyo brand inoda kuwedzera chimiro chayo semhando yepamusoro, kuwedzera modhi yayo uye, pamusoro pezvose, kuwedzera. purofiti.
Kubva pamapuratifomu matsva kusvika pakuzvipira kwakasimba kune madiki-mhando, iwe unoziva nezve ruzivo rweMercedes-Benz's new strategy plan.
Kuhwina vatengi vatsva ndicho chinangwa
Chimwe chezvinangwa zvikuru zveMercedes-Benz nzira itsva kuhwina vatengi vatsva uye kuita izvi mhando yeGerman ine chirongwa chakareruka: kuvandudza madiki-mhando.Nyorera kune tsamba yedu
Nekudaro, mukuwedzera kune inozivikanwa kwazvo Mercedes-AMG uye Mercedes-Maybach, iyo bheti ndeyekusimudzira sub-brand yemagetsi mamodheru EQ uye kugadzira iyo "G" sub-brand iyo, sezita rinoratidza, ichave ine iconic. Mercedes-Benz pahwaro hwayo Kirasi G.
Ola Källenius, Sachigaro weManagement Board yeDaimler AG uye Mercedes-Benz AG.Nehurongwa hutsva uhwu, tiri kuzivisa kuzvipira kwedu kwakajeka mukuiswa kwemagetsi kwechigadzirwa chedu.
Zvinangwa zvakasiyana, zvinangwa zvakasiyana
kutanga na Mercedes-AMG , chirongwa ndechekuti, chekutanga, kutanga kutanga kwa2021 nekuiswa kwemagetsi kwehuwandu hwayo. Panguva imwecheteyo, hurongwa hutsva hweMercedes-Benz hunoda kuti Mercedes-AMG iwedzere mari mukubudirira kwayakaona muFormula 1.
Kana zviri zve Mercedes-Maybach , inofanirwa kutsvaga kutora mukana wemikana yepasi rose (sekuda kwakasimba kwemusika weChinese wemhando dzemhando yepamusoro). Kune izvi, iyo yakasarudzika sub-brand ichaona huwandu hwayo hwakapetwa kaviri muhukuru, uye magetsi ayo anosimbiswa zvakare.
Iyo nyowani "G" sub-brand inotora mukana wekuda kukuru uko iyo iconic jeep inoramba ichiziva (kubvira 1979, pedyo ne400 zviuru zvezvikamu zvakatotengeswa), uye zvakangosimbiswa kuti ichaitawo mamodheru emagetsi.
Chekupedzisira, nezve izvo zvingangove zvazvino zveMercedes-Benz sub-brands, iyo EQ , iyo bheti ndeyekutora vateereri vatsva nekuda kwekudyara mune tekinoroji uye kuvandudzwa kwemamodheru kunoenderana neakazvitsaurira emagetsi mapuratifomu.
EQS munzira, asi pane zvimwe
Kutaura nezvemapuratifomu emagetsi akazvitsaurira, hazvibviri kutaura pamusoro peizvi uye itsva Mercedes-Benz hurongwa hwekugadzirisa pasina kugadzirisa Mercedes-Benz EQS itsva.
Yatova muchikamu chekupedzisira chekuyedza, Mercedes-Benz EQS inofanirwa kusvika pamusika muna 2021 uye ichaburitsa chikuva chakatsaurirwa, EVA (Electric Vehicle Architecture). Pamusoro peEQS, chikuva ichi chichatanga zvakare EQS SUV, iyo EQE (dzose dzakarongwa kusvika muna 2022) uye zvakare EQE SUV.
Pamusoro pemhando idzi, kuisirwa magetsi kweMercedes-Benz kuchave zvakare kwakavakirwa pamhando dzakapfava dzakaita seEQA neEQB, iyo kusvika kwayo yakarongerwa 2021.
Ese aya mamodheru matsva achabatana neyakatotengeswa Mercedes-Benz EQC uye EQV muMercedes-Benz '100% yemagetsi inopa.
Zvakare zvinoenderana nehurongwa hutsva hweMercedes-Benz, mhando yeGerman iri kugadzira chikuva chechipiri chakangotsaurirwa kumhando dzemagetsi. Yakasarudzwa MMA (Mercedes-Benz Modular Architecture), ichashanda sehwaro hwemakompakiti kana epakati-saizi modhi.
Software zvakare bheji
Pamusoro pezvitsva zana zvemagetsi emhando, bheji pane madiki-mhando uye kuronga kudzikisa mitengo yayo yakatarwa muna 2025 neinopfuura 20% zvichienzaniswa ne2019, chirongwa chitsva cheMercedes-Benz chine chinangwa chekudyara munzvimbo yesoftware. zvemotokari.
Markus Schäfer, Nhengo yeManagement Board yeDaimler AG uye Mercedes-Benz AG, anoona nezveDaimler Group Research uye Mercedes-Benz Cars COO.PaMercedes-Benz, isu tinoedza chero chinhu chishoma pane hutungamiriri pakati pevagadziri vemagetsi modhi uye software yemotokari.
Nechikonzero ichi, mhando yeGerman yakazivisa iyo MB.OS inoshanda sisitimu. Yakagadziridzwa neMercedes-Benz pachayo, izvi zvinobvumira iyo mhando kuisa pakati pekutonga kweakasiyana masisitimu emhando dzayo pamwe nenzvimbo dzinoshandiswa nevatengi.
Yakarongerwa kuburitswa muna 2024, iyi proprietary software inobvumirawo kuti iwedzere kugadziridzwa uye ichagadziridzwa nechinangwa chekugadzira hupfumi hwehukuru hunobvumira kudzikiswa kwemitengo.