Iine portfolio inokatyamadza yemhando, Volkswagen Boka rakazvipira kuenderera mberi nekusiyanisa zvigadzirwa zvematatu emhando dzayo: Volkswagen, Skoda uye SEAT.
Simbiso iyi yakabva kuzwi raMichael Jost, director wezvechigadzirwa zano kuVolkswagen Group, uyo mubvunzurudzo nepepanhau reGerman Automobilwoche akati "tinoda kubata mabhureki edu nekuzivikanwa kwavo zvakajeka".
Mubvunzurudzo imwe cheteyo, Jost "akasimudza chifukidziro zvishoma" pamusoro pekuti musiyano uyu ungaitwa sei, achiti: "Seat inogona kuratidza zvakajeka dzimwe mota dzinonakidza, chimwe chinhu icho mhando dzeCUPRA dzinoenzanisira. Kune rumwe rutivi, Skoda inogona kushandira misika yeEastern Europe nenzira yakazvipira uye kuzvipira kune vatengi vanofarira kushanda uye kuita zvakasiyana. "
Nekudaro, tichipihwa zvirevo izvi, Volkswagen Group inoita kunge yakazvipira kunongedza Skoda kumhando dzakaita seHyundai, Kia kana kunyange Dacia (inonyanya kuzivikanwa nemutengo wavo / bhenefiti reshiyo uye yakatarisana nekupa zvimwe zvinhu zvine musoro) nepo SEAT ichiita kunge iri mugwara rekushandisa. tora imwe premium chinzvimbo.
Kana mamiriro ezvinhu aya akasimbiswa, SEAT inogona kuve mhinduro yeVolkswagen Group kuAlfa Romeo (nemamwe mazwi, mhando yemhando yepamusoro yakatsaurirwa kugadzira mamwe "emotional" modhi), chimwe chinhu chaigara chichidiwa naFerdinand Piëch.
Nyorera kune tsamba yedu
Panguva imwecheteyo, kana chirongwa ichi chichienderera mberi, zvinowanzoitika kuti tichaona Skoda ichitora basa rekuwana brand kune zvakasikwa zveVolkswagen Group (iyo yainotamba kare), uye zvichida kunyange kutora imwe nzvimbo yakaderera. izvo zvinoibvumira kudzoreredza chikamu chemusika wakarasika neVolkswagen Group muEastern Europe.
Sekureva kwaJost, Volkswagen Group iri kunetsekana nekuona kuti hapana "cannibalization" yekutengesa pakati pemhando dzeboka, izvo zvakaita kuti ataure kuti Volkswagen Group iri kuongorora mapoka akasiyana eboka iri kutsvaga kupindirana kusingakoshi, uye kunyangwe Volkswagen inogona. ona mamodheru achinyangarika kuti izvi zvisaitike.