Nguva yapashure pehondo yaive nguva yakaoma kwazvo kuindasitiri yemotokari yeGerman. Kuedza kwehondo kwakasiya nyika mumabvi ayo, mitsetse yekugadzira isingachashandi uye kugadzirwa kwemhando nyowani dzakaoma nechando.
Muchirevo chechinyorwa ichi, BMW yaive imwe yemhando yakatambura zvakanyanya. Kunyange zvazvo 502 Series ichiri kunyatsogona unyanzvi uye 507 roadster inoramba ichiita kuti vatengi vakawanda varote, kugadzirwa kwakanga kusina kukwana uye 507 roadster yakanga ichirasikirwa nemari. Mota chete dzaichengeta moto weBavarian Motor Works uchipfuta mukupera kwema1950 yaive Isetta diki ne700.
Murazvo uyo muna 1959 wakanga wava pedyo zvikuru nokudzima. Kunyangwe mainjiniya nevagadziri vemhando yacho vanga vatove nemamodheru matsva akagadzirwa, mhando yacho yakashaya mari uye vimbiso inodiwa nevatengesi kuti vafambire mberi mukugadzira.
Kubhuroka kwakanga kwava pedyo. Mukutarisana nekuparara kwekutiza kweBMW, iyo hombe yekuGerman inogadzira mota panguva iyoyo, Daimler-Benz, yakafunga zvakakomba kutora mhando.
Izvo zvinogumbura nearch-vakwikwidzi veStuttgart
Yakanga isiri yekuedza kubvisa makwikwi - kwete nekuti panguva iyoyo BMW yakanga isiri njodzi kuMercedes-Benz. Hurongwa hwacho hwaive hwekushandura BMW kuti ive mutengesi wezvikamu zveDaimler-Benz.
Nevakweretesi vachigara vachigogodza pamusuwo uye kanzuru yemabasa ichiisa kudzvanywa pamhando nekuda kwemamiriro ezvinhu pamitsetse yekugadzira, Hans Feith, sachigaro webhodhi reBMW, akatarisana nevanogovana. Imwe yevaviri: ingave yakaziviswa kubhuroka kana kubvuma chikumbiro chearch-vakwikwidzi veStuttgart.
Pasina kuda kusimudza fungidziro pamusoro paHans Feith, zvinofanirwa kucherechedzwa kuti "nemukana" Feith aivewo mumiriri weDeutsche Bank, uye kuti "nemukana" (x2) Deutsche Bank aive mumwe wevakweretesi veBMW. Uye kuti "nemukana" (x3), Deutsche Bank aive mumwe wevakanyanya mari veDaimler-Benz. Mukana chete, hongu...
Musi waDecember 9, 1959, yakanga iri pedyo zvikuru (ishoma) kupfuura Boka revatungamiriri veBMW rakaramba kutorwa kwakarongwa kweBMW naDaimler-Benz. Maminitsi pamberi pevhoti, ruzhinji rwevagovani vakadzokera kumashure pasarudzo.
Zvinonzi mumwe weavo vane mutoro mukutungamirira uku akanga ari Herbert Quandt (mumufananidzo wakaratidzirwa). Quandt, uyo pakutanga kwenhaurirano aifarira kutengeswa kweBMW, akachinja pfungwa yake sezvo hurongwa hwaifambira mberi, achiona maitiro emubatanidzwa uye kusagadzikana kwakaitika mumitsara yekugadzira. Kwaizova kuguma kwechiratidzo kwete chete semugadziri wemotokari asiwo sekambani.
Quandt mhinduro
Mushure mekufungisisa zvakanyanya Herbert Quandt akaita izvo vashoma vaitarisira. Kusiyana nekurudziro yemaneja ake, Quandt akatanga kuwedzera kutora chikamu kwake muguta guru reBMW, kambani yakabhuroka! Pakasvika chikamu che50%, Herbert akaenda achigogodza pamusuwo wehurumende yeBavaria kuti avhare chibvumirano chaizomubvumira kupedza kutenga BMW.
Kutenda kubhangi vimbiso uye mari iyo Herbert akakwanisa kubvumirana nebhangi - mhedzisiro yezita rakanaka raaive naro mu "square" -, paive pakupedzisira mari inodiwa yekutanga kugadzira mhando nyowani.
Saka kwakazvarwa Neue Klasse (Kirasi Itsva), mhando dzaizouya kuumba hwaro hweBMW yatinoziva nhasi. Yekutanga modhi mune iyi wave wave iri BMW 1500, yakaratidzwa pa1961 Frankfurt Motor Show - isingasviki makore maviri akange apfuura kubva mamiriro ekubhuroka.
Iyo BMW 1500 yakatove yekutanga mhando yemhando kuratidza "Hofmeister kink", iyo ine mukurumbira cutout paC kana D mbiru inowanikwa mumhando dzese dzeBMW.
Kusimuka kweBMW (uye iyo Quandt mhuri empire)
Makore maviri mushure mekuiswa kwe 1500 Series, iyo 1800 Series yakatanga.
Zvisinei, nekufamba kwemakore, Quandt akatanga kuendesa hutungamiri hwemhando kubva kumunhu wake, kusvikira muna 1969 akatora imwe sarudzo iyo yakanaka (uye nokusingaperi) yakakanganisa kuguma kweBMW: kuhaya injiniya Eberhard semutungamiri mukuru weBMW von Kunheim.
Eberhard von Kunheim ndiye murume akatora BMW semhando ye generalist ndokuishandura kuita premium brand yatinoziva nhasi. Panguva iyoyo Daimler-Benz haana kutarisa BMW semhando yemakwikwi, rangarira? Zvakanaka, zvinhu zvachinja uye muma80s vaitofanira kumhanya mushure mekurasikirwa.
Herbert Quandt aizofa musi waChikumi 2, 1982, kwangosara mavhiki matatu kuti atore makore makumi manomwe nemaviri. Kune vagari venhaka yake akasiya hukuru hukuru, hwakagadzirwa nemigove mune mamwe makambani makuru eGerman.
Nhasi mhuri yeQuandt inoramba iri mugoveri muBMW. Kana iwe uri fan werudzi rweBavarian, ndicho chiono uye kusatya kwemuzvinabhizinesi uyu kuti une chikwereti chemhando dzakaita seBMW M5 neBMW M3.
