Kune makore makumi manomwe ekukwira nekudzika, panguva iyo iyo Lotus Mota aiziva nguva dzakanyanya kusiyana, kubva mukurumbira wakaunzwa nemakwikwi, kusvika kumatambudziko emari akamanikidza kambani kuramba iri mumhando ye limbo. Kunyangwe panjodzi yekuvhara magonhi nekuda kwekushaya mari.
Nekudaro, mushure memakore matatu ekugadziridzwa kwemari kunoitwa nekusvika panzvimbo yeLuxembourger Jean-Marc Gales, muna 2014 (akasiya chigaro munaJune 2018), nemhedzisiro yekudzokera kune purofiti muna 2017, Lotus anosvika makore makumi manomwe ehupenyu. muchimiro chiri nani kupfuura nakare kose. Ikozvino yakanyatso cherechedzwa, ine vhidhiyo, ine maviri emhando dzakakurumbira kubva kuHethel mhando: iyo Exige uye Evora 410 Sport.
Zvichitungamirwa nevashandi vaviri vekambani, mota mbiri dzemitambo dzakazvipira kunyora nhamba 70 pasi pemugadziri wekuyedza track uye kushandisa rabha yematayi kupfuura mamwe maseti ematai.
Lotus Mota KuzivisaIyi imhemberero inofadza uye isingaremekedzi iyo ichiri kuenderera mberi ichisimbisa hunyanzvi hwemuvambi wayo, Colin Chapman. Muna 1948, Chapman akavaka motokari yake yekutanga yemakwikwi mugaraji diki reLondon, achitevera dzidziso dzake dzekushanduka kwekuita. Akavamba Lotus Engineering muna 1952, zuva iro kambani haina kumbobvira yamira kugadzira muinjiniya, mumigwagwa nemakwikwi emotokari. Nekushandura hunhu uye chinangwa chekugadzira mota, Chapman aive pamberi penzira nyowani yekufunga, nepfungwa dzake dzichiratidza kushanda nhasi sezvazvaive makore makumi manomwe apfuura.
nguva yakapfuura yainetsa
Pasinei nemamiriro epati iyo anozviwana ari mairi panguva ino, chokwadi ndechokuti makore 70 akanga asiri nyore. Nekuda kwekunetsa kwemari, yakato "medzwa" muna 1986 neGeneral Motors.
Nekudaro, manejimendi eAmerica haaizochengetwa kwenguva refu uye, makore manomwe chete gare gare, muna 1993, Lotus yaizotengeswa kuA.C.B.N. Holdings S.A. yeLuxembourg. Kubata kunodzorwa neItalian Romano Artioli, iyo panguva iyoyo yaive neBugatti Automobili SpA, uye iyo yaizovewo basa guru rekuvhura Lotus Elise.
Zvisinei, kusimbiswa kwematambudziko emari ekambani kwakatungamirira kukuchinja kutsva kwemaoko, nekutengeswa kweLotus, mu1996, kuMalaysian Proton. Iyo, mushure mekugadzirisa hurongwa hwekugadzirisa mari yakaitwa mumakore achangopfuura, yakasarudza kutengesa, muna 2017, mugadziri muduku wemotokari yemitambo yeBritish, kune vagara varidzi veVolvo, Chinese Geely.
Kupinda kwaGeely (uye zano)
Kunyangwe ichangoburwa, kupinda kweboka remotokari dzeChinese kunovimbisa, zvisinei, kuita seyakakosha bharumu yeokisijeni yeLotus Mota. Pakarepo, nokuti Geely yakatozivisa kuti inoda kuisa 1.5 bhiriyoni mapaundi, anopfuura mabhiriyoni 1,6 eeuro, muHethel brand, kuitira kuti Lotus ave mumwe wevatambi vakuru pakati pevagadziri vemotokari yemitambo yenyika.
Sekureva kweBritish Autocar, chikamu chehurongwa hwatotsanangurwa kuwedzera kweGeely's shareholding muLotus, kupfuura ikozvino 51%. Chimwe chinhu icho, zvisinei, chinogoneka chete kuburikidza nekutenga kwemasheya kubva kuMalaysian shamwari, Etika Automotive.
Panguva imwecheteyo, Geely iri kuronga kuvaka dhizaini nyowani uye nzvimbo yekuvandudza muHethel, muzinda weLotus, pamwe nekuhaya mamwe mainjiniya mazana maviri. Izvo zvinozokwanisa kupa rubatsiro rwavo kufekitari itsva iyo boka reChinese rinobvumawo kuvaka, muMidlands, nokukurumidza apo kutengesa kweLotus kunotanga kukura.
Kana zviri zvekuti Geely akatobvuma kuvakwa kwefekitari itsva muChina, kutsigira kutengeswa kwemotokari dzeLotus kumisika yekuMabvazuva, Li Shufu, sachigaro weZhejiang Geely Holding Group Co. iyo brand, pavhu reBritish.
Li Shufu, Sachigaro weZhejiang Geely Holding Group Co. LtdTicharamba tichiita zvatakaita kuLondon Taxi Company: British engineering, British design, British kugadzira. Isu hationi chero chikonzero chekuendesa makore makumi mashanu eruzivo rwakasanganiswa kuChina; regai [Lotus Cars] vaite zvavanoita zvakanyanya muBritain.
Kuita Lotus ive yepasi rose yakasarudzika mhando uye… kukwikwidza Porsche?
Kana zviri zvibodzwa zvakatotsanangurwa zverudzi rweBritish, muzvinabhizinesi akavimbisa, mukutaura kusangano renhau Bloomberg, "kuzvipira kwakazara kwekuisazve Lotus Mota semhando yepamusoro yepasirese" - yakasarudzika mupfungwa yekumisikidzwa kwechiratidzo, kwete hunhu zvakananga. zvine chekuita nemhando dzavo, mhando yemhando yatinogona kuwana, semuenzaniso, muFerrari. Nerunyerekupe rwunonongedzera kuGerman Porsche semukwikwidzi "kupfurwa pasi".
Kana zvasvika kune zvigadzirwa zvitsva, inonyanya kupokana iSUV, yakarongerwa kuratidzwa muna 2020, iyo ichagara nhaka yakawanda yehunyanzvi hwayo kubva kuVolvo. Sezviri pachena, iyi Lotus isati yamboitika, ichatanga kutengeswa muChina chete.
Kunyanya kufarira kune vanofarira kushambadza kwemitambo, yakamira pamusoro peEvora, rudzi rweLotus Esprit yanhasi. Uye, zvechokwadi, mutsivi weElise, yakatangwa muna 1996, uye iyo inofanira kuwedzera nzvimbo yayo, zvose mumutengo uye kushanda.
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