Mhosva yacho inogona kutaurirwa mumitsara mishomanana: The Advertising Authority yeUnited Kingdom yakasarudza kurambidza kuratidzwa kwefirimu rekushambadza kune idzva. Volkswagen Polo , zvichibva pakupokana kwokuti izvi zvakakurudzira, pakati pevatyairi, kuvimba “kwakanyanyisa” mugadziriro dzokubatsira kutyaira uye kuchengeteka.
Mumufirimu, watinokuyeuchidzai pano, ndiwo maitiro ekuchengetedza anoshingaira, akadai semapofu ekucherechedza, anopedzisira adzivisa mutyairi wechidiki uye baba vake vanotya, vose vari muchizvarwa chitsva cheVolkswagen Polo, kuti vasarohwa nerori. Kana kuti kunyange izvo, nekuda kweotomatiki yekumisa mabhureki nekuonekwa kwevanofamba netsoka, vanotsika pamusoro pemusikana wechidiki achiyambuka mugwagwa.
Kutsvaga kurumbidza zvakanakira kuvapo kwemidziyo iyi, firimu rakaguma rakurudzirawo zvichemo kubva kuvatengi vatanhatu, neAdvertising Authority yekuUnited Kingdom. Izvi, pakupomerwa kwekusimudzira kutyaira kune njodzi, nekuwedzeredza mabhenefiti ekuchengetedza mota masisitimu.
Volkswagen inopokana
Vakatarisana nemhosva, Volkswagen yakatsvaga kupokana nemafungiro aya, ichipokana kuti hapana mufirimu "rinokurudzira kana kukurudzira kutyaira zvine ngozi, kukwikwidza, kusateerera kana kusatarisira". Kuda kutsanangura mutyairi anoratidzwa mukushambadza se "asinganzwisisike, asina rombo rakanaka uye anowanzoita tsaona", chimwe chinhu chinozosiya pasina kupokana muzviitiko zvaanoita nyeredzi, "zvinosekesa kuwedzeredza".
Kana ari mamiriro acho pachawo, Volkswagen inodzivirirawo kuti hazvingaite kuratidza kukosha kwakawedzerwa kweayo kuchengetedza masisitimu, pasina kuratidza maitiro avanoita mumamiriro ane njodzi. Kunyange zvakadaro, anosimbisa, izvi zvakaratidzwa "nenzira chaiyo uye ine mutoro".
Chiremera Chekushambadza Chinotora Nzvimbo
Pasinei nekupokana kwemuvaki, chokwadi ndechekuti UK Advertising Authority yakaguma yatonga ichifarira vamhan'ari, tichifunga kuti, nekusimudzira "kuvimba" mukuchengetedza masisitimu, iyo firimu inokurudzirawo kutyaira kusingatarisirwi.
UK High Authority yeKushambadzaZvinogumiswa kuti kuvimba nemasisitimu ekuchengetedza epamusoro anoratidzwa mufirimu anotungamira mukuwedzeredza kwekubudirira kwayo, nenzwi rakawanda rekushambadza richikoka kusatyaira zvisina basa. Sezvo zvakadaro, zvinoumba kutyora kweMutemo, kuitira kuti firimu rekushambadza rirege kuramba richiratidzwa, uye isu takatoyambira Volkswagen kuti isakurudzire kutyaira kusingatarisirwi, nekuwedzeredza zvakanakira nzira dzekuchengetedza dziripo mumotokari.
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