Yakanga iri kuburikidza nehungwaru hwaFerdinand Porsche kuti muna 1931 Porsche yakazvarwa muguta reStuttgart. Mushure memakore akati wandei achishandira mabhureki akadai seVolkswagen, injiniya weGerman ane tarenda akasarudza kugadzira yake brand, pamwe nemwanakomana wake Ferry Porsche. Yekutanga yekugadzira modhi yakaonekwa makore gumi nemanomwe gare gare uye yaive dhizaini Nha. 356 naFerdinand Porsche. Saka zita rakasarudzirwa modhi iyi raive… Porsche 356!
Iyo Porsche 356 yaizovewo yekutanga modhi kutakura ine mukurumbira brand chiratidzo, asi kutorwa kwekutanga (uye chete) logo yePorsche hakuna kuitika.
“Vatengi vanofarira kuve nechiratidzo chemhando. Ivo havana maturo uye vanokoshesa rudzi urwu rwemashoko mumotokari dzavo. Zvinovapa kusarudzwa uye kushamisira. Muridzi wemotokari ine chiratidzo anowanzoita manzwiro ekuvimbika kwairi", akadaro muzvinabhizimisi Max Hoffman, panguva yekudya kwemanheru muNew York umo akaedza kunyengetedza Ferry Porsche kugadzira chiratidzo chePorsche. Pakanga pari panguva iyi apo mugadziri weGerman akaziva kuti mavara ePorsche aifanira kuperekedzwa nechiratidzo, mufananidzo wakajeka waizoratidza hunhu hwechiratidzo. Uye ndizvo zvakaita.
Zvinoenderana neshanduro yepamutemo, Ferry Porsche akabva atora chinyoreso ndokutanga kudhirowa chiratidzo papepa napkin. Akatanga neiyo Württemberg crest, ndokuzowedzera bhiza reStuttgart uye, pakupedzisira, zita remhuri - Porsche. Iyo sketch yakatumirwa zvakananga kuStuttgart uye chiratidzo chePorsche chakazvarwa muna 1952. Zvisinei, vamwe vanokwereta kusikwa kwechiratidzo kuna Franz Xaver Reimspiess, mukuru wePorsche design studios.
ONA ZVIMWE: Iyo Porsche Panamera inzvimbo yakasarudzika pakati pemotokari dzemitambo dzakanakisa
Mucherechedzo wePorsche unoratidza hukama hwakasimba hwagara huinayo nenyika yeGerman yeBaden-Württemberg, kunyanya neguta rayo guru, dhorobha reStuttgart. Kubatana uku kunomiririrwa ne "nhoo yezvombo" ine mitsetse mitsvuku nemitema uye nenyanga dzemhuka yesango - inotendwa semhembwe. Zvakare, bhiza dema riri pakati peiyo logo rinomiririra jasi remaoko reStuttgart, raimboshandiswa payunifomu yeuto renzvimbo.Iyo jasi rezvombo iro hunhu hweiyo brand rakashanduka nekufamba kwemakore, asi rakachinja zvishoma kubva kune yekutanga dhizaini, yakaramba isingachinjiki kumberi kwemhando dzemhando kusvika nhasi. Muvhidhiyo iri pazasi, unogona kuona kuti zvese zvinoitwa sei, kubva pakusanganiswa kwezvinhu kusvika pakunyatso pendiwa kwebhiza dema pakati.
Iwe unoda kuziva zvakawanda nezve mamwe ma brand 'logos? Dzvanya pamazita emhando dzinotevera:
- BMW
- Rolls-Royce
- Alfa Romeo
- Toyota
- Mercedes-Benz
- Volvo
- Audi
- Ferrari
- opel
- citron
- Volkswagen
PaRazão Automóvel "nyaya yelogos" svondo rega rega.