Kwatova kuda kusvika hafu yegore kubva zvatataura kuti remangwana rekuchenjera inogona kunge iri pawaya. Iye zvino, maererano nepepanhau rebhizimisi reGermany Handelsblatt , ramangwana iroro richasarudzwa panopera gore rino naDaimler, boka remotokari rinodzorawo Mercedes-Benz.
Zvikonzero zviri shure kwechisarudzo uye chakasimba kwazvo chine hukama ne Kutadza kwaSmart kugadzira mari.
Daimler haatauri mashandisiro emari emhando dzayo zvakasiyana, asi mumakore makumi maviri ekuvapo (yakabuda muna 1998), vaongorori vanofungidzira kuti kurasikirwa kwaSmart kunosvika mabhiriyoni akati wandei emaeuro.
Kana iyo yekubatana pamwe neRenault yechizvarwa chechitatu che maviri , kugovera mari yekusimudzira naTwingo uye kuunza forfour back, zvinoita sekunge zvaunza pundutso yaidiwa.
Nyorera kune tsamba yedu
Dzvinyiriro iri kudivi raSmart kuunza mibairo. Dieter Zetsche, CEO aripo weDaimler, uye mumwe wevadziviriri uye vamiriri vekugara kwaSmart, achatsiviwa nemukuru weboka naOla Kallenius, director wezvino webudiriro, uye CV ine ruzivo kuAMG, uko bhizinesi modhi ye iyo ine simba uye inodhura mienzaniso inodhura-inoshanda uye inoruramiswa.
Maererano nezvinyorwa zvepepanhau reGermany, Ola Kallenius haazove nematambudziko "kuuraya chiratidzo kana zvichidiwa". Ari pasi pekumanikidzwa pachake - Purofiti yaDaimler yakadzikira makumi matatu muzana gore rapfuura , kuitira kuti mushure mekutora hutungamiriri hweboka, mari inozofanira kudzikira uye pundutso ichakwira, izvo zvinoreva kunyatsoongorora zviitiko zvese zveboka.
Iyo nzira yakatsanangurwa yekushandura Smart kuita 100% yemagetsi brand, kutanga kutanga gore rinouya, inogona kunge isingaite-inobereka kuvimbisa kugona kwayo mune ramangwana, zvese nekuda kwemitengo yakakwira iyo shanduko iyi ichasanganisira.
Ramangwana raSmart? Ngatisiyei iyi quote kubva kuEvercore ISI, bhanga rekudyara, mune katsamba kune vanoisa mari:
Hatigone kuona kuti bhizinesi reGerman microcar rinokwanisa sei kuita purofiti; mari yacho yakangonyanya kukwira.