Gore rega rega mupi wezano wekuNorth America Interbrand anopa chirevo chayo pamusoro pemhando dze100 dzakanyanya kukosha pasi rose uye gore rino hazvisi izvo. Sezvakaitika gore rapfuura, mhando dzemotokari gumi neshanu chikamu cheTop 100 iyi.
Pane mbiru nhatu dzekuongorora dzeInterbrand kuti dzigadzire runyorwa urwu: kuita kwemari yezvigadzirwa kana masevhisi emhando; basa rechiratidzo mukuita sarudzo yekutenga uye kusimba kwemhando kuitira kuchengetedza mari yekambani mune ramangwana.
Zvimwe zvinhu gumi zvinotariswa muchirongwa chekuongorora, zvakakamurwa kuita mapoka matatu. Hutungamiri, Kubatanidzwa uye Kukoshera. Mukutanga, Hutungamiri, tine zvinhu zvegwara, tsitsi, kurongeka uye kugona; mune yechipiri, Kubatanidzwa, tine musiyano, kutora chikamu uye kubatana; uye chechitatu, Relevance, tine zvinhu kuvapo, hukama uye kuvimba.
Kana gore rapfuura denda iri rakakanganisa kukosha kwemhando dzemotokari, kusiyana nedzemamwe marudzi asiri emotokari, kunyanya emhando dzetekinoroji, ayo akapedzisira awana pundutso kubva mukukwidziridzwa kweshanduko yedhijitari mugore rapfuura, muna 2021 pane kudzoreredza. iyo yakarasika kukosha.
Ndeapi mhando gumi neshanu dzemotokari dzinonyanya kukosha?
Mucherechedzo wekutanga wemotokari pakati pemhando dze100 dzinonyanya kukosha ndeye Toyota, iyo inouya munzvimbo yechinomwe, chinzvimbo chayakabata kubvira 2019. Kutaura zvazviri, podium muna 2021 inodzokorora zvatakaona muna 2020 uye 2019: Toyota, Mercedes- Benz uye BMW. Mercedes-Benz iri kuseri kweToyota, ichingova mhando mbiri dzemotokari muTop 10.
Kushamisa kukuru kwegore kwaive kukwira kwaTesla kunoshamisa. Kana muna 2020 yakabuda mune ino yepamusoro zana yemhando dzakanyanya kukosha, ichisvika pachinzvimbo chemakumi mana zvachose, gore rino yakakwira kusvika pachinzvimbo chechigumi neina zvachose, ichive chechina chemhando yakakosha yemotokari, ichibvisa Honda pachinzvimbo ichocho.
Simbisa zvakare kune Audi neVolkswagen, iyo yakapfuura Ford, pamwe neyeMINI, iyo yakachinja chinzvimbo neLand Rover.
- Toyota (7th yakazara) - $54.107 bhiriyoni (+5% pamusoro pe2020);
- Mercedes-Benz (8th) - $ 50.866 mabhiriyoni (+ 3%);
- BMW (12th) - $ 41.631 bhiriyoni (+ 5%);
- Tesla (yegumi nemana) - US $ 36.270 bhiriyoni (+ 184%);
- Honda (25th) - $ 21.315 bhiriyoni (-2%);
- Hyundai (35th) - $ 15.168 bhiriyoni (+6%);
- Audi (46th) - $ 13.474 bhiriyoni (+8%);
- Volkswagen (47th) - $ 13.423 bhiriyoni (+ 9%);
- Ford (52nd) - $ 12.861 bhiriyoni (+2%);
- Porsche (58th) - $ 11.739 bhiriyoni (+ 4%);
- Nissan (59th) - $ 11.131 bhiriyoni (+5%);
- Ferrari (76th) - $ 7.160 mabhiriyoni (+ 12%);
- Kia (86th) - $ 6.087 bhiriyoni (+ 4%);
- MINI (96th) - 5.231 bhiriyoni euros (+5%);
- Land Rover (98th) - 5.088 mamiriyoni emadhora (0%).
Kunze kwemhando dzemotokari uye kudzokorora iyo Yepamusoro zana, mhando shanu dzakanyanya kukosha pasi rose maererano neInterbrand ese ndeechikamu chehunyanzvi: Apple, Amazon, Microsoft, Google uye Samsung.
Kunobva: Interbrand