Kufanana nemamwe akawanda anogadzira mota, Toyota haina kutanga nekugadzira mota. Nhoroondo yemhando yeJapan yakatanga kusvika pakati pe20s, apo Sakichi Toyoda yakagadzira nhevedzano ye otomatiki looms, yakanyatso kumberi kwenguva.
Mushure mekufa kwake, mhando yakasiya indasitiri yemachira ndokutora kugadzirwa kwemotokari (yakafuridzirwa nezvakaitwa mukondinendi yekare) zino uye mbambo, iyo yaitarisira mwanakomana wake, Kiichiro Toyoda.
Muna 1936, kambani - iyo yakatengesa motokari dzayo pasi pezita remhuri Toyota (nechiratidzo pazasi kuruboshwe) - akatanga makwikwi eruzhinji ekugadzirwa kweiyo logo itsva. Pakati pezvinyorwa zvinopfuura zviuru makumi maviri nezvinomwe, dhizaini yakasarudzwa yakazova mavara matatu echiJapan (pasi, pakati) akashandurwa pamwe chete kuti “ Toyota “. Mucherechedzo wacho wakasarudza kushandura "D" ye "T" muzita nokuti, kusiyana nezita remhuri, iyi yaingoda shamhu sere kuti dzinyorwe - iyo inoenderana nenhamba yemhanza yeJapan - uye yakanga iri nyore kuona uye foni.
ONA ZVIMWE: Motokari yekutanga yeToyota yaive kopi!
Kwapera gore, uye yatova neyokutanga modhi - Toyota AA - inotenderera mumigwagwa yeJapan, Toyota Motor Company yakavambwa.
Kare kuma1980, Toyota yakatanga kuona kuti chiratidzo chayo chakanga chisingafadzi kumisika yepasi rose, izvo zvaireva kuti zita racho raiwanzoshandisa zita rokuti "Toyota" panzvimbo yezvinyorwa zvekare. Saizvozvo, muna 1989 Toyota yakaunza logo nyowani, iyo yaive neaviri perpendicular, anopindirana maovha mukati mehovha hombe. Imwe neimwe yeaya maumbirwo ejometri yakagamuchira makondiro akasiyana uye ukobvu, zvakafanana ne "brush" art kubva kutsika dzechiJapan.
Pakutanga, zvaifungidzirwa kuti chiratidzo ichi chaingova tangle yezvindori zvisina kukosha kwezvakaitika kare, zvakasarudzwa nedemocracy nechiratidzo uye iyo kukosha kwayo kwekufananidzira kwakasiiwa kukufungidzira kweumwe neumwe. Pave paya zvakazofungwa kuti maovha maviri epapendicular mukati merin'i huru aimiririra moyo miviri - yemutengi neyekambani - uye ovhari yekunze yaimiririra "nyika inombundira Toyota".
Iwe unoda kuziva zvakawanda nezve mamwe ma brand 'logos?
Dzvanya pamazita emhando dzinotevera: BMW, Rolls-Royce, Alfa Romeo, Peugeot. Pano paRazão Automóvel, iwe unowana "nhoroondo yeiyo logos" svondo rega rega.