Kutsunga kudzokera kumusika wekuNorth America, iyo PSA yechiPutukezi Carlos Tavares akatotsanangura zano raachashandisa. Chaizvoizvo, zvinotora mukana weruzivo rwekuti kutora kwayo kwazvino, Opel, yatove nayo nezveUSA, kuti, kubva ipapo, igadzirise mamodheru ayo anozorwisa North America.
Mashoko aya, uyezve, akasimbiswa neMukuru wePSA, uyo, mumashoko panguva yeAutomotive News World Congress, muDetroit, akaratidza kuti zvigadzirwa zvekutanga zvemusika weAmerica zvichagadziriswa nekutsigirwa kweOpel mainjiniya. Izvo, akavimbisa, "vanokwanisa kuvimbisa kuti mota dzichavhurwa muUSA dzinotevedzera zvese zvinodiwa kuti dzikwanise kutengeswa pamusika uyu".
Kunyangwe hazvo maPutukezi akaramba kuburitsa zita rechiratidzo cheboka rePSA raanofunga kupinda muNorth America, Larry Dominique, CEO wePSA North America, akataura kwenguva yakati sarudzo ine chekuita nemhando iyi yatoitwa. . Kuve izvo uye zvinopesana nezvakambofambiswa mberi, inogona kunge isiri iyo DS.
Models dzeUS dziri kutogadzirwa
Ndichiri pamamodheru, Carlos Tavares akataura kuti mamodheru ari kutaurwa atove muchikamu chekusimudzira, kunyangwe pasina kuburitsa kuti vachakwanisa kusvika riini kumusika weAmerica.Izvo zvinofanirwa kuyeukwa kuti Opel inoziva nezve chaiyo yemusika weAmerica, yakagadzira uye nekutengesa mhando dzakatengeswa muUSA, seCascada, Insignia, pakati pevamwe, ichiri pasi peGeneral Motors. Kwavakatengeswa nechiratidzo cheBuick - munguva yakapfuura, takaona Opel ichitengeswa kuUS nechiratidzo cheSaturn uye kunyange Cadillac.
Three-phase return strategy
Nezve zano pacharo nechinangwa chekudzoka kweboka kumusika weAmerica (Peugeot yakasiiwa muna 1991, Citroën muna 1974), Tavares akaburitsa pachena kuti chigumbu chakatanga mukupera kwa2017, nekutangwa kweFree2Move mobility service, muguta. zve Seattle. Izvi zvichateverwa, maererano neReuters, nechikamu chechipiri, zvichibva pamabasa ekufambisa, pamotokari dzeboka rePSA, senzira yekubatsira kugadzira maonero makuru uye ari nani emhando dzeboka, nemutengi weAmerica.
Chekupedzisira uye muchikamu chechitatu chete, ndechekuti PSA inobvuma kutengesa mota dzemhando dzeboka, muUSA.