Mushure memakore makumi masere nemasere akabatanidzwa muAmerican hofori General Motors, Opel ichange iine matauriro akajeka echiFrench, sechikamu cheboka rePSA. Boka uko Peugeot, Citröen, DS uye Yemahara 2 Move mabhureki atovepo (kupa mabasa ekufambisa).
Chibvumirano ichi, chakakosheswa 2.2 bhiriyoni euros, chinoita kuti PSA ive yechipiri yakakura kuEurope boka remotokari, iri kuseri kweVolkswagen Group, ine chikamu che17,7%. Parizvino nemhando nhanhatu, huwandu hwemotokari dzinotengeswa neGrupo PSA inotarisirwa kukura nemayuniti anosvika miriyoni 1.2.
YePSA, inofanirwa kuunza mabhenefiti makuru muhupfumi hwechiyero uye kuwirirana mukutenga, kugadzira, kutsvagisa nekusimudzira. Kunyanya mukugadzirwa kwemotokari dzinozvimiririra uye chizvarwa chitsva chemagetsi, uko mari inogona kuderedzwa pamusoro pehuwandu hukuru hwemotokari.
Inotungamirirwa naCarlos Tavares, PSA inotarisira kuwana mari yegore negore ye 1,7 bhiriyoni euros muna 2026. Chikamu chakakosha chemari iyi chinofanira kusvikwa muna 2020. Urongwa uhwu hunosanganisira kugadzirisazve Opel nenzira imwechete yayakaita kuPSA.
Tinoyeuka kuti Carlos Tavares, paakatora pamusoro pePSA, akawana kambani pamucheto wekuparara, yakateverwa nekununurwa kwenyika uye kutengesa zvishoma kuDongfeng. Parizvino, pasi pekutungamira kwake, PSA ine pundutso uye inowana rekodhi purofiti. Saizvozvowo, PSA inotarisira kuti Opel/Vauxhall iwane chikamu chekushanda che2% muna 2020 uye 6% muna 2026, pundutso yekushanda ichigadzirwa kutanga kwa2020.
Dambudziko rinogona kuratidza kuti rakaoma. Opel yakaunganidza kurasikirwa kubva pakutanga kwezana rinosvika mabhiriyoni makumi maviri emaeuro. Kudzikiswa kwemitengo kuri kuuya kunogona kureva sarudzo dzakaoma sekuvharwa kwechirimwa uye kuramwa mabasa. Nekutorwa kweOpel, Boka rePSA rave nezvikamu makumi maviri nemasere zvekugadzira zvakapararira munyika pfumbamwe dzeEurope.
Shasha yeEurope - gadzira shasha yeEurope
Ikozvino iyo rudzi rweGerman rwave chikamu cheboka, Carlos Tavares ane chinangwa chekugadzira boka rinove shasha yeEurope. Pakati pekucheka mari uye kusanganisa mari yekusimudzira, Carlos Tavares anodawo kuongorora kukwezva kwechiratidzo cheGerman. Chimwe chezvinangwa ndechekuvandudza mashandiro eboka pasi rose mumisika inozengurira kuwana brand yechiFrench.
Mimwe mikana yakavhurika yePSA, iyo inoona zvakare mikana yekuwedzera kweOpel kupfuura miganhu yekondinendi yeEurope. Kuendesa mhando kumusika wekuNorth America ndeimwe yezvinobvira.
Mushure mechibvumirano chekutanga muna 2012 chekubatana kwekuvandudzwa kwemamodheru, isu pakupedzisira tichaona yekutanga yakapedzwa modhi muGeneva. Iyo Opel Crossland X, mutsivi wemuchinjika kuMeriva, inoshandisa musiyano weCitroen C3 papuratifomu. Uyewo muna 2017, tinofanira kusvika pakuziva Grandland X, SUV ine chokuita nePeugeot 3008. Kubva pachibvumirano ichi chekutanga, motokari yekutengeserana ine chiedza ichazvarwawo.
Ndiko kupera kweOpel kuGM, asi hofori yekuAmerica icharamba ichidyidzana nePSA. Zvibvumirano zvakarongwa kuti zvienderere mberi nekupihwa kwemota chaidzo dzeAustralia Holden neAmerican Buick. GM nePSA zvinotarisirwawo kuenderera mberi nekubatana mukugadzirwa kwemagetsi ekufambisa masisitimu, uye pamwe, PSA inogona kuwana mukana wemafuta emagetsi masisitimu kubva mumubatanidzwa unozovapo pakati peGM neHonda.